The increase in the elderly population is becoming a very attractive issue to the Consumer Market. The growth of individuals in this group in addition with their characteristics of more availability time, indicates that the elderly is becoming one of the potential segment in the travel industry. The tourism sector should be prepare in order to explore opportunities with these customers and be prepare to satisfy their desires and needs. Within this context, is always good to remember that the more companies know about their target market, the better decisions and strategies will be developed for the achievement of their goals. In this sense, this research aims to analyze the factors that influence the elderly in their purchasing decisions for leisure travel. To collect data, we used an exploratory qualitative research method, applied through in-depth interviews with semi-structured, with fifteen respondents aged ranging between 60 and 90 years old, and performing leisure travel. In the data analysis, the interview responses obtained were analyzed according to the specific research objectives. Thus, it was concluded that the influencing factors in purchasing decisions of older consumers are mainly the lifestyle that the individual takes, their individual motivations and their cultures. In addition, the elderly need recognition, as well as society inclusion, which in fact, is what they seek when making leisure travel.