A Influência das Redes Sociais Virtuais na Disseminação de Informação e Conhecimento: Estudo das PMES Outros Idiomas

O objetivo do trabalho é analisar a influência das redes sociais virtuais na divulgação da informação e do conhecimento. A metodologia da pesquisa baseia-se em estudos de caso e inclui uma revisão da literatura, a conclusão dos questionários e a análise das redes sociais. Como resultado da análise de casos, há um uso limitado de redes sociais, ou seja, o LinkedIn é usado em uma forma institucional muito limitada e não contribui para a divulgação de informações institucionais. No caso de quem usa o LinkedIn como uma ferramenta para links de emprego, eles não mostram que a rede constitui um importante canal de transferência e absorção de informações e não reflete a convicção quanto à contribuição das redes sociais para o sucesso futuro da organização.
Citação ABNT:
SÁNCHEZ, M. A.; SCHMIDT, M. A.; ZUNTINI, J. I.; OBIOL, L. La Influencia de las Redes Sociales Virtuales en la Difusión de Información y Conocimiento: Estudio de PyMES . Revista Ibero-Americana de Estratégia, v. 16, n. 4, p. 69-90, 2017.
Citação APA:
Sánchez, M. A., Schmidt, M. A., Zuntini, J. I., & Obiol, L. (2017). La Influencia de las Redes Sociales Virtuales en la Difusión de Información y Conocimiento: Estudio de PyMES . Revista Ibero-Americana de Estratégia, 16(4), 69-90.
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