Comportamento de Consumo de Moda: Motivações e Atributos no Descarte de Roupas Usadas Outros Idiomas

ID:
48582
Resumo:
O ciclo de vida das roupas torna-se mais curto à medida que surgem novas tendências a preços mais baixos, podendo ocasionar o aumento do consumo e, consequentemente, de peças descartadas com mais facilidade. A escolha dos meios de descarte - vender, doar, customizar e jogar no lixo - depende de atributos e motivações. O objetivo dessa pesquisa é identificar as motivações e os atributos que influenciam no descarte de roupas. Foram aplicados questionários on-line com 257 respondentes, sendo as respostas analisadas por meio de teste de médias e ANACOR. Encontrou-se que a motivação socioambiental está associada ao descarte de roupas.
Citação ABNT:
CALÍOPE, T. S.; PARIS, I. E.; LEOCADIO, ?. L. Comportamento de Consumo de Moda: Motivações e Atributos no Descarte de Roupas Usadas . Revista Economia & Gestão, v. 17, n. 47, p. 44-64, 2017.
Citação APA:
Calíope, T. S., Paris, I. E., & Leocadio, ?. L. (2017). Comportamento de Consumo de Moda: Motivações e Atributos no Descarte de Roupas Usadas . Revista Economia & Gestão, 17(47), 44-64.
DOI:
http://dx.doi.org/10.5752/P.1984-6606.2017v17n47p44
Link Permanente:
http://www.spell.org.br/documentos/ver/48582/comportamento-de-consumo-de-moda--motivacoes-e-atributos-no-descarte-de-roupas-usadas-/i/pt-br
Tipo de documento:
Artigo
Idioma:
Português
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