49211

Pablo Aníbal Torres Matovelle
Simone Baez

Revista Brasileira de Pesquisa em Turismo

Embora a experiência turística tenha sido um assunto profundamente estudado, a necessidade de aplicar novos métodos para a sua medição a partir de uma perspectiva holística ainda permanece latente. O objetivo desta pesquisa é medir a experiência turística em Quito através do método de avaliação resumida com base em um conjunto abrangente de dimensões e indicadores propostos na literatura especializada e sua disposição gráfica através da matriz de análise importância - desempenho. Para fazer isso, uma análise é realizada de forma descritiva e inferencial, através da qual é validada uma proposta teórica de dimensões e indicadores da experiência do turismo, determinando a importância das dimensões e do desempenho percebido nelas, identificando os fatores influentes na satisfação do turista. O estudo valida o modelo teórico sujeito ao contraste empírico e mostra que a experiência turística em Quito é altamente satisfatória e influenciada por vinte e um aspectos-chave. Finalmente, a pesquisa determina que, nas dimensões: singularidade, qualidade multisensorial, qualidade racional e desenvolvimento pessoal, a experiência é equilibrada com as expectativas dos turistas durante a viagem; enquanto as dimensões: desenvolvimento e responsabilidade relacionais, experiência são percebida abaixo das expectativas.

Dimensão, Experiência turística, Indicadores, Inquérito

MATOVELLE, P. A. T.; BAEZ, S. Tourist Experience Measurement in Quito City . Revista Brasileira de Pesquisa em Turismo, v. 12, n. 1, p. 133-156, 2018.

Matovelle, P. A. T., & Baez, S. (2018). Tourist Experience Measurement in Quito City . Revista Brasileira de Pesquisa em Turismo, 12(1), 133-156.

http://dx.doi.org/10.7784/rbtur.v12i1.1359

http://www.spell.org.br/documentos/ver/49211/medicao-da-experiencia-turistica-em-quito/i/pt-br

Artigo

Inglês

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