Visão Relacional: Desafios Futuros para uma Expectativa não Confirmada

ID:
50095
Resumo:
Objetivo – Apesar de um aparente potencial teórico, a visão relacional, proposta por Dyer e Singh (1998), não se consolidou como um arcabouço teórico dominante, uma vez que é raro o uso concomitante de seus construtos principais. Este artigo propôs-se a testar a visão relacional a partir do impacto de seus construtos no valor econômico criado nos relacionamentos entre compradores e fornecedores. Metodologia – O estudo foi realizado com uma survey com 121 respondentes no setor químico brasileiro. Para a análise dos modelos de mensuração e teste das hipóteses, foram utilizadas análise fatorial confirmatória e regressão linear múltipla. Resultados – Um limitado suporte às hipóteses testadas sugere que a operacionalização da visão relacional como teoria explicativa requer maior aprofundamento. A especificidade dos ativos parece ser o construto mais sólido com efeito relevante no valor advindo do relacionamento e presente em alguns efeitos moderadores de variáveis do ambiente. Os resultados também sugerem que a governança relacional teve algum efeito no valor capturado pelo fornecedor. Contribuições – Além da necessidade de revisão da operacionalização da visão relacional, a forma proposta para medição de valor contribuiu para identificar diferenças entre o valor criado para o comprador e para o fornecedor. As escalas de medição de criação de valor apresentaram boa qualidade de ajuste e representam, também, uma contribuição para pesquisas futuras relacionadas.
Citação ABNT:
TESCARI, F. C.; BRITO, L. A. L. Visão Relacional: Desafios Futuros para uma Expectativa não Confirmada. Revista Brasileira de Gestão de Negócios, v. 20, n. 3, p. 461-487, 2018.
Citação APA:
Tescari, F. C., & Brito, L. A. L. (2018). Visão Relacional: Desafios Futuros para uma Expectativa não Confirmada. Revista Brasileira de Gestão de Negócios, 20(3), 461-487.
DOI:
10.7819/rbgn.v20i3.3541
Link Permanente:
http://www.spell.org.br/documentos/ver/50095/visao-relacional--desafios-futuros-para-uma-expectativa-nao-confirmada/i/pt-br
Tipo de documento:
Artigo
Idioma:
Português
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