Internacionalização e Relacionamentos em Cadeia de Suprimentos

ID:
51759
Resumo:
Uma multinacional pode configurar diferentemente uma “rede de relacionamentos” nas suas cadeias de suprimentos em cada país. Este artigo tem como objetivo analisar as relações em cadeias de suprimentos de uma empresa multinacional brasileira com unidades localizadas em diferentes países. Analisou-se a presença e o alinhamento de aspectos-chave do relacionamento com base na percepção dos diferentes participantes das cadeias analisadas. Foram realizadas entrevistas in-loco complementadas pela utilização de programa de análise lexical. Os resultados sugerem que o ambiente externo e as estratégias adotadas afetam os tipos de relacionamento nas cadeias investigadas. A empresa estudada apresenta estratégias de negócio diferentes em cada unidade. Estratégias de negócios que buscam maior diferenciação ou criação de valor agregado, como a unidade argentina, levam a maior colaboração e cooperação. No outro extremo, a unidade brasileira com maior foco em custos apresenta baixa confiança, o que se reflete em cooperação e colaboração incipientes.
Citação ABNT:
STORTI, A. T.; PAIVA, E.; VIEIRA, L. M. Internacionalização e Relacionamentos em Cadeia de Suprimentos . Brazilian Business Review, v. 15, n. 6, p. 551-567, 2018.
Citação APA:
Storti, A. T., Paiva, E., & Vieira, L. M. (2018). Internacionalização e Relacionamentos em Cadeia de Suprimentos . Brazilian Business Review, 15(6), 551-567.
DOI:
http://dx.doi.org/10.15728/bbr.2018.15.6.3
Link Permanente:
http://www.spell.org.br/documentos/ver/51759/internacionalizacao-e-relacionamentos-em-cadeia-de-suprimentos-/i/pt-br
Tipo de documento:
Artigo
Idioma:
Português
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