52120

Walter Souto de Sousa

Gestão & Conexões

Objetivou-se identificar as dimensões da Responsabilidade Social Corporativa que estão associadas à confiança dos stakeholders em empresas socialmente responsáveis. Foram identificadas quatro dimensões da RSC e uma da confiança, que são mensuradas por meio de variáveis sob a forma de afirmações, sendo a base para o questionário desta investigação. Foi realizada uma pesquisa descritiva, quantitativa, com dados primários e corte transversal. Com o questionário aplicado, foram identificados 210 respondentes que afirmaram conhecer alguma empresa com ações voltadas a RSC. Os resultados apontaram para uma concordância perante a percepção de valorização das ações de RSC e uma concordância menos expressiva quanto à percepção de confiança. Também foi identificada uma relação direta das Dimensões Social e Governo, e inversa da Dimensão Cliente com a variabilidade da percepção de confiança dos stakeholders em empresas socialmente responsáveis, atribuindo assim à identificação da existência de uma interferência da RSC na percepção de confiança.

Empresa Socialmente Responsável, Percepção de Confiança de Stakeholders, Responsabilidade Social Corporativa

SOUSA, W. S.Estratégias de Responsabilidade Social Corporativa e a Confiança Percebida. Gestão & Conexões, v. 8, n. 1, p. 43-63, 2019.

Sousa, W. S.(2019). Estratégias de Responsabilidade Social Corporativa e a Confiança Percebida. Gestão & Conexões, 8(1), 43-63.

10.13071/regec.2317-5087.2019.8.1.21799.43-63

http://www.spell.org.br/documentos/ver/52120/estrategias-de-responsabilidade-social-corporativa-e-a-confianca-percebida/i/pt-br

Artigo

Português

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