Estratégias de Responsabilidade Social Corporativa e a Confiança Percebida Outros Idiomas

ID:
52120
Periódico:
Resumo:
Objetivou-se identificar as dimensões da Responsabilidade Social Corporativa que estão associadas à confiança dos stakeholders em empresas socialmente responsáveis. Foram identificadas quatro dimensões da RSC e uma da confiança, que são mensuradas por meio de variáveis sob a forma de afirmações, sendo a base para o questionário desta investigação. Foi realizada uma pesquisa descritiva, quantitativa, com dados primários e corte transversal. Com o questionário aplicado, foram identificados 210 respondentes que afirmaram conhecer alguma empresa com ações voltadas a RSC. Os resultados apontaram para uma concordância perante a percepção de valorização das ações de RSC e uma concordância menos expressiva quanto à percepção de confiança. Também foi identificada uma relação direta das Dimensões Social e Governo, e inversa da Dimensão Cliente com a variabilidade da percepção de confiança dos stakeholders em empresas socialmente responsáveis, atribuindo assim à identificação da existência de uma interferência da RSC na percepção de confiança.
Citação ABNT:
SOUSA, W. S.Estratégias de Responsabilidade Social Corporativa e a Confiança Percebida. Gestão & Conexões, v. 8, n. 1, p. 43-63, 2019.
Citação APA:
Sousa, W. S.(2019). Estratégias de Responsabilidade Social Corporativa e a Confiança Percebida. Gestão & Conexões, 8(1), 43-63.
DOI:
10.13071/regec.2317-5087.2019.8.1.21799.43-63
Link Permanente:
http://www.spell.org.br/documentos/ver/52120/estrategias-de-responsabilidade-social-corporativa-e-a-confianca-percebida/i/pt-br
Tipo de documento:
Artigo
Idioma:
Português
Referências:
Achrol, R. S. (1991). Evolution of the marketing organization: new forms for lirbulent environments. Journal of Marketing, 55(4), 77-93.

Anderson, J. C., & Narus, J. A. (1990). A model of distributor firm and manufacturer firm working partnerships. Journal of Marketing, 54(1), p. 42-58.

Azim, M. T. (2016). Responsabilidade Social Corporativa e comportamento do funcionário: papel mediador do compromisso organizacional. Revista Brasileira de Gestão de Negócios, 18(60), p. 207-225.

Bates, S. (2004). Getting engaged. HR Magazine, 49(2), p. 44-51.

Ben Ammar, H., Naoui, F. B., & Zaiem, I. (2015). The Influence of the perceptions of corporate social responsibility on trust toward the brand. International Journal of Management, Accounting & Economics, 2(6), p. 499-516.

Carroll, A. B. (1979). A three-dimensional conceptual model of corporate performance. The Academy of Management Review, 4(4), p. 497-505.

Carroll, A. B. (1991). The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders. Business Horizons, 34(4), p. 39-48.

Carroll, A. B. (1999). Corporate social responsibility – evolution of a definitional construct. Business & Society, 38(3), p. 268-295.

Carroll, A. B. (2000). A Commentary and an overviewof key questions on corporate social performance measurement. Business & Society, 39(4), p. 466-478.

Carroll, A. B. (2015). Corporate social responsibility: the centerpiece of competing and complementary frameworks. Organizational Dynamics, 44(2), p. 87-96.

Colquitt, J. A., Scott, B. A., & Lepine, J. A. (2007). Trust, trustworthiness, and trust propensity: a meta-analytic test of their unique relationships with risk taking and job performance. Journal of Applied Psychology, 92(4), p. 909-927.

Colquitt, J. A., Wesson, M. J., Porter, C. O. L. H., Conlon, D. E., & Ng, K. Y. (2001). Justice at the millennium: a meta-analytic review of 25 years of organizational justice research. Journal of Applied Psychology, 86(3), p. 425-445.

Cropanzano, R., Byrne, Z. S. B., Bobocel, D. R., & Rupp, D. E. (2001). Moral virtues, fairness heuristics, social entities, and other denizens of organizational justice. Journal of Vocational Behavior, 58(1), p. 164-209.

Deutsch, M. (1958). Trust and suspicion. Journal of Conflict Resolution, 2(4), p. 265279.

DMSP, p. 376. Pivato, S., Misani, N., & Tencati, A. (2008). The impact of corporate social responsibility on consumer trust: the case of organic food. Business Ethics: A European Review, 17(1), p. 3-12.

Freeman, R. E. (2010). Strategic management: a stakeholder approach. Cambridge: University Press.

Freguete, L. M., Nossa, V. & Funchal, B. (2015). Responsabilidade social corporativa e desempenho financeiro das empresas brasileiras na crise de 2008. Revista de Administração Contemporânea, 19(2), p. 232-248.

Friedman, M. (1970). The social responsibility of business is to increase its profits. New York Times Magazine, 13, p. 122-126.

Gurviez, P., & Korchia, M. (2002). Proposition d’une échelle de mesure multidimensionnelle de la confiance dans la marque. Recherche et Applications em Marketing, 17(3), p. 41-61.

Hansen, S. D., Dunford, B. B., Boss, A. D., Boss, R. W., & Angermeier, I. (2011). Corporate social responsibility and the benefits of employee trust a crossdisciplinary perspective. Journal of Business Ethics, 102(1), p. 29-45.

Homburg, C., Stierl, M., & Bornemann, T. (2013). Corporate social responsibility in business-to-business markets: how organizational customers account for supplier corporate social responsibility engagement. Journal of Marketing, 77(6), p. 54-72.

Hosmer, L. T. (1994). Strategic planning as if ethics mattered. Strategic Management Journal, 15(S2), p. 17-34.

Jaffe, A. B., Peterson, S. R., Portney, P. R., & Stavins, R. N. (1995). Environmental regulation and the competitiveness of U.S. manufacturing: what does the evidence tell us? Journal of Economic Literature, 33(1), p. 132-163.

Jimena, J. (2010). Tax is just one more corporate social issue. Canadian Mining Journal, 131(3), p. 9.

Kozak, R. A., & Cohen, D. H. (1997). Distributor-supplier partnering relationships: a case in trust. Journal of Business Research, 39(1), p. 33-38.

Larzelere, R. E., & Huston, T. L. (1980). The dyadic trust scale: toward understanding interpersonal trust in close relationships. Journal of Marriage and the Family, 42(3), p. 595-604.

Morgan, R. M., & Hunt, S. D. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58(3), p. 20-38.

Parguel, B., & Benoit-Moreau, F. (2008). Le rôle de la congruence entre l’enseigne et son engagement dans la construction du capital-marque par la communication sociétale: une approche par la théorie de l’attribution. Centre de recherche

Richman, A. (2006). Everyone wants an engaged workforce: How can you create it? Workspan, 49, p. 36-39,

Rupp, D. E., Ganapathi, J., Aguilera, R. V., & Williams, C. A. (2006). Employee reactions to corporate social responsibility: An organizational justice framework. Journal of Organizational Behavior, 27(4), p. 537-543.

Scheiwiller, T., & Symons, S. (2009). Corporate responsibility and paying tax. OECD Observer, 276/277, p. 27-28.

Schwartz, M. S., & Carroll, A. B. (2008). Integrating and unifying competing and complementary frameworks: the search for a common core in the business and society field. Business and Society, 47(2), p. 148-85.

Scur, G., & Heinz, G. (2016). A dimensão ambiental no contexto da estratégia de operações de montadoras do ABC paulista. Revista Brasileira de Gestão de Negócios, 18(60), p. 290-304.

Slack, R., Corlett, S., & Morris, R. (2015). Exploring employee engagement with (corporate) social responsibility: a social exchange perspective on organisational participation. Journal of Business Ethics. 127(3), p. 537-548.

Souza, M. T. S., & Ribeiro, H. C. M. (2013). Sustentabilidade ambiental: uma metaanálise da produção brasileira em periódicos de administração. Revista de Administração Contemporânea, 17(3), p. 368-396.

Stoian, C. D., & Borza, A. (2011). Managing corporate social responsibility actions through tax avoidance practices. Managerial Challenges of the Contemporary Society, (2), p. 296-299.

Swaen, V., & Chumpitaz C. R. (2008). L'impact de la responsabilité sociétale de l'entreprise sur la confiance des consommateurs. Recherche et Applications en Marketing, 23(4), p. 3-7.

Swaen, V., & Vanhamme, J. (2004). See how good we are: the dangers of using corporate social activities in communication campains. Advances in Consumer Research, 31(1), p. 302-303.

Swaen, V., & Vanhamme, J. (2005). The use of corporate social responsibility arguments in communication campaigns: Does source credibility matter? Advances in Consumer Research, 32(1), p. 590-591.

Turker, D. (2009). Measuring Corporate Social Responsibility: A Scale Development Study. Journal of Business Ethics,85(4), p. 411-427.

Waller, D. S., & Lanis, R. (2009). Corporate social responsibility (CSR): disclosure of advertising agencies: an exploratory analysis of six holding companies annual reports. Journal of Advertising, 38(1), p. 109-121.

Wilson, E. J., & Vlosky, R. P. (1997). Partnering Relationship Activities: Bulding theory from case study research. Journal of Business Research, 39(1), p. 59-70.