Viralidade Intertextual e Repertórios Vernaculares: Memes da Internet como Objetos Conectando Diferentes Mundos On-Line Outros Idiomas

ID:
53995
Resumo:
Este trabalho descreve a trajetória dos memes da internet, suas principais características e suas conexões com os conceitos de viralidade e pesquisa em produção cultural. Nós exploramos a trajetória histórica dos memes e identificamos seus elementos principais (vernacularismo, viralidade e intertextualidade). Também propomos que os memes representam objetos que atuam como provocadores, pois são portadores de significado que refletem repertórios de comunidades fechadas, mas que adquirem novos repertórios refletidos à medida que são transmitidos entre consumidores de modo intertextual. Assim, este trabalho tanto esclarece as interdependências intertemporais e lógicas entre produção cultural e viralidade quanto revela o poder conector de cenários vernaculares e práticas expressivas compartilhadas para coletividades de consumidores on-line.
Citação ABNT:
ZANETTE, M. C.; BLIKSTEIN, I.; VISCONTI, L. Viralidade Intertextual e Repertórios Vernaculares: Memes da Internet como Objetos Conectando Diferentes Mundos On-Line . Revista de Administração de Empresas, v. 59, n. 3, p. 157-169, 2019.
Citação APA:
Zanette, M. C., Blikstein, I., & Visconti, L. (2019). Viralidade Intertextual e Repertórios Vernaculares: Memes da Internet como Objetos Conectando Diferentes Mundos On-Line . Revista de Administração de Empresas, 59(3), 157-169.
DOI:
http://dx.doi.org/10.1590/S0034-759020190302
Link Permanente:
http://www.spell.org.br/documentos/ver/53995/viralidade-intertextual-e-repertorios-vernaculares--memes-da-internet-como-objetos-conectando-diferentes-mundos-on-line-/i/pt-br
Tipo de documento:
Artigo
Idioma:
Português
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