Facilitação de Valor, Valor de Uso e Satisfação de Clientes como Determinantes da Intenção de Recompra no Contexto de uma Instituição de Ensino Superior Outros Idiomas

ID:
55158
Resumo:
O objetivo desta pesquisa foi o de desenvolver, testar e validar um Modelo Teórico que contemplasse os construtos determinantes da Intenção de Recompra. O estudo foi desenvolvido no contexto de uma Instituição de Ensino Superior (IES) localizada na Serra Gaúcha. Aplicou-se um estudo quantitativo, por meio de uma pesquisa do tipo survey com 316 alunos. A análise dos dados foi realizada por intermédio da técnica da Modelagem de Equações Estruturais. Os resultados evidenciaram que a Facilitação de Valor influencia positivamente o Valor de Uso e a Satisfação de Clientes, que o Valor de Uso influencia positivamente a Satisfação de Clientes e a Intenção de Recompra e a Satisfação de Clientes influencia positivamente a Intenção de Recompra. Além disso, foi evidenciado o efeito da moderação do tempo de curso do aluno na relação entre o Valor de Uso e a Intenção de Recompra, contribuindo para a literatura existente em um contexto educacional.
Citação ABNT:
MILAN, G. S.; CUNHA, L. C.; EBERLE, L.; TONI, D.; OLEA, P. M. Facilitação de Valor, Valor de Uso e Satisfação de Clientes como Determinantes da Intenção de Recompra no Contexto de uma Instituição de Ensino Superior . Desenvolvimento em Questão, v. 17, n. 49, p. 367-385, 2019.
Citação APA:
Milan, G. S., Cunha, L. C., Eberle, L., Toni, D., & Olea, P. M. (2019). Facilitação de Valor, Valor de Uso e Satisfação de Clientes como Determinantes da Intenção de Recompra no Contexto de uma Instituição de Ensino Superior . Desenvolvimento em Questão, 17(49), 367-385.
DOI:
http://dx.doi.org/10.21527/2237-6453.2019.49.367-385
Link Permanente:
http://www.spell.org.br/documentos/ver/55158/facilitacao-de-valor--valor-de-uso-e-satisfacao-de-clientes-como-determinantes-da-intencao-de-recompra-no-contexto-de-uma-instituicao-de-ensino-superior-/i/pt-br
Tipo de documento:
Artigo
Idioma:
Português
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