Motivações para a internacionalização e modos de entrada nos mercados externos Outros Idiomas

ID:
5782
Resumo:
As motivações para a internacionalização das empresas devem influenciar a seleção dos modos de entrada nos mercados externos. Neste artigo usamos a classificação de John Dunning (1993) que distingue quatro motivos - procura de mercado, de recursos, de eficiência e de recursos estratégicos – discutindo conceptualmente qual o impacto sobre os modos de entrada escolhidos. As formas e estratégias das empresas multinacionais (EMNs) são escolhidas num quadro alargado onde convergem motivações com a exploração ou prospecção de vantagens específicas à empresa. A nossa análise é suportada num conjunto de proposições teóricas. O resultado é que as EMNs precisam desenvolver a melhor combinação possível de estratégia-estrutura para as suas operações internacionais, mas fazendo uma análise casuística de cada operação individual. Contribuímos, assim, para compreender melhor a seleção dos modos de entrada como enquanto reflexo de opções ou motivações estratégicas.
Citação ABNT:
FERREIRA, M. A. S. P. V.; SERRA, F. R.; REIS, N. M. R. D. Motivações para a internacionalização e modos de entrada nos mercados externos. Revista Ibero-Americana de Estratégia, v. 10, n. 1, p. 29-54, 2011.
Citação APA:
Ferreira, M. A. S. P. V., Serra, F. R., & Reis, N. M. R. D. (2011). Motivações para a internacionalização e modos de entrada nos mercados externos. Revista Ibero-Americana de Estratégia, 10(1), 29-54.
DOI:
10.5585/riae.v10i1.1719
Link Permanente:
http://www.spell.org.br/documentos/ver/5782/motivacoes-para-a-internacionalizacao-e-modos-de-entrada-nos-mercados-externos/i/pt-br
Tipo de documento:
Artigo
Idioma:
Português
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