O Comércio Direto no Mercado de Cafés Especiais: Contribuições, Limitações e Novos Rumos De Pesquisa Outros Idiomas

ID:
59441
Resumo:
Objetivo: objetivou-se traçar um panorama da pesquisa e adoção mundiais do Comércio Direto de cafés especiais, destacando suas contribuições, limitações e lacunas teórico-empíricas, fornecendo insights para a realização de estudos futuros. Método: revisão sistemática integrativa de materiais acadêmicos selecionados nas bases Web of Knowledge, Scopus, SciELO, Science Direct e Scholar Google, além de materiais técnicos nos portais da Specialty Coffee Association e o Perfect Daily Grind, os quais foram analisados por meio da técnica de análise de conteúdo qualitativa e categorial de grade aberta. Principais resultados: Identificaram-se três categorias de contribuições associadas ao Comércio Direto - "Relacionamento e Coordenação”, “Origem e Sustentabilidade” e “Qualidade e Diferenciação” e três categorias de suas limitações - “Conceituais e Regulatórias”, “Execução e Acompanhamento” e “Acessibilidade e Potencial de Transformação”. Apesar de seu grande potencial de contribuir para a promoção da sustentabilidade deste mercado, o Comércio Direto não é solução única para os muitos e complexos desafios da atividade. Portanto, deve ser adaptado às realidades locais e cuidadosamente adotado, de preferência em conjunto com outras iniciativas destinadas a abrir mercados diferentes e atingir públicos distintos. Relevância/originalidade: esta é a primeira revisão sistemática do assunto, necessária pelo rápido crescimento de estudos no campo, apesar de sua atualidade e apenas recente expansão do debate. Contribuições teóricas/metodológicas: apresentou-se um novo conceito de Comércio Direto, subdividido em duas vertentes - relacional e transacional - e elaborou-se um framework de sua realização.
Citação ABNT:
GUIMARÃES, E. R.; SANTOS, A. C. D.; LEME, P. H. M. V.; AZEVEDO, A. S. Direct Trade in the Specialty Coffee Market: Contributions, Limitations and New Lines of Research. InternexT - Revista Eletrônica de Negócios Internacionais da ESPM, v. 15, n. 3, p. 34-62, 2020.
Citação APA:
Guimarães, E. R., Santos, A. C. D., Leme, P. H. M. V., & Azevedo, A. S. (2020). Direct Trade in the Specialty Coffee Market: Contributions, Limitations and New Lines of Research. InternexT - Revista Eletrônica de Negócios Internacionais da ESPM, 15(3), 34-62.
DOI:
http://dx.doi.org/10.18568/internext.v15i3.588
Link Permanente:
http://www.spell.org.br/documentos/ver/59441/o-comercio-direto-no-mercado-de-cafes-especiais--contribuicoes--limitacoes-e-novos-rumos-de-pesquisa/i/pt-br
Tipo de documento:
Artigo
Idioma:
Inglês
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