Is Marketing Department Important for Companies? Outros Idiomas

ID:
60054
Resumo:
No presente estudo, buscou-se analisar a importância do departamento de marketing para as empresas por meio de duas questões norteadoras: (1) a influência do departamento de marketing nas decisões da empresa tem diminuído? (2) o departamento de marketing impacta no desempenho do negócio? Por meio de uma revisão sistemática da literatura, foi possível identificar que o departamento de marketing tem perdido influência nas decisões da empresa, apesar de seu impacto significativo sobre o desempenho do negócio. Este resultado evidencia a necessidade de se propor novas formas de como a função de marketing pode ser estruturada e praticada nas empresas.
Citação ABNT:
OLIVEIRA, D. M. S.; LUCE, F. B. O Departamento de Marketing é Importante para Empresas?. Revista Pensamento Contemporâneo em Administração, v. 14, n. 3, p. 120-131, 2020.
Citação APA:
Oliveira, D. M. S., & Luce, F. B. (2020). O Departamento de Marketing é Importante para Empresas?. Revista Pensamento Contemporâneo em Administração, 14(3), 120-131.
DOI:
https://doi.org/10.12712/rpca.v14i3.41042
Link Permanente:
http://www.spell.org.br/documentos/ver/60054/is-marketing-department-important-for-companies--/i/pt-br
Tipo de documento:
Artigo
Idioma:
Inglês
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