Objective: The research presents, analyzes and discusses the concept of sustainable urban mobility, pertinent to the conception of sustainable vehicles that commerce is offering in Brazil as a practice for urban mobility in the cities of the future, due to the use of clean and efficient energy, in addition to the environmental issue benefiting the country. Method: Started with a bibliographic research on the topic and adding to a technical visit to the São Paulo International Motor Show, event (2018). Theoretical / methodological contributions: Understanding the advances in sustainable mobility, with the technical visit to the São Paulo International Motor Show, added to the bibliographic study on the topic, it was found that vehicle companies and researchers are following two conceptions in line parallel, one of which competes with the theme of sustainability and the other of technology that complement each other in the field of innovation Social / management contributions: Governance applied in cities, must accompany the industry innovation relevant to electric and hybrid vehicles, for the cities of the future with sustainable urban mobility. Such innovations have already guided the scientific environment for many years, but at this moment there is the advancement of technology with the reduction of costs involved in the industry and the optimization of autonomous vehicles. Results: The efforts of companies and organizations in the improvement of sustainable vehicles and governance in the face of new technologies, have been influencing the mobility of the cities of the future, influencing even the control of the vehicle with the absence of a driver and contributing to the managerial evolution of the cities.