La imagen top of mind de un destino turístico durante un mega-evento. El caso de viana do castelo y el festival vodafone paredes de coura Other Languages

ID:
61145
Abstract:
The main objective of this article is to evaluate the top of mind of destination image of Viana do Castelo during the Vodafone Paredes de Coura Festival, as well as the festival image in itself. Through a questionnaire (n=395) of opened questions applied at festival participants and with 11 criteria to obtained evoked words, we got the image perceptions of the sample. The responses of the spontaneous recall of the memories reflect that the Vodafone Paredes de Coura Festival is the country's top of mind Festival, followed by the NOS Alive Festival and the Super Bock Super Rock Festival, characterizing it with attributes such as “music”, “nature” and “river”.
ABNT Citation:
ALMEIDA, ?.; CARDOSO, L.; VILA, N. A. La imagen top of mind de un destino turístico durante un mega-evento. El caso de viana do castelo y el festival vodafone paredes de coura. International Journal of Professional Business Review, v. 5, n. 2, p. 256-271, 2020.
APA Citation:
Almeida, ?., Cardoso, L., & Vila, N. A. (2020). La imagen top of mind de un destino turístico durante un mega-evento. El caso de viana do castelo y el festival vodafone paredes de coura. International Journal of Professional Business Review, 5(2), 256-271.
Permalink:
http://www.spell.org.br/documentos/ver/61145/la-imagen-top-of-mind-de-un-destino-turistico-durante-un-mega-evento--el-caso-de-viana-do-castelo-y-el-festival-vodafone-paredes-de-coura/i/en
Document type:
Artigo
Language:
Espanhol