Resumo Inglês:
This study aims to identify the user profiles linked to virtual social interaction in the context of online multiplayer games developed for the video game 7 and 8 generations, describing their behavior, preferences and motivations to stay connected in these virtual environments. Netnography was use as a study method to evaluate the meanings, symbolism, behavioral values, predictions and preferences of users, from the collection and analysis of comments extracted from websites/online discussion forums. The results evidence the existence of three user profiles linked to online multiplayer games, characterized as: 1) users who come together in online social groups; 2) users frustrated by the unavailability of online social networks, 3) users who interact socially in the offline environment, and share information in the virtual environment. Thus, the social factor appears as an element that influences the choice of types of games and video games, and contribute to the maintenance of social ties in the playful environment of online multiplayer games.
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