Exportar é Aprender: A Pré-Internacionalização de uma Empresa Têxtil Outros Idiomas

ID:
62879
Resumo:
Este caso de ensino descreve a primeira exportação da marca L’unico, e a produção de vestuário masculino adulto da empresa EGN Têxtil após realizar, um plano de reestruturação de seu negócio. O caso se desenvolve a partir do interesse do proprietário Eduardo e da contratação do designer Ricardo para a prospecção da marca para o mercado interno e externo, em virtude das constantes crises cíclicas. A preparação da empresa para exportar dependia do nome da nova marca e da sua aceitação no mercado mundial, considerando os aspectos culturais. O caso real enfatiza dilemas vivenciados pelo proprietário e o designer quando o foco é a primeira exportação, destacando fatores essenciais legais, econômicos, culturais e sociais que deverão ser coordenados, informados e gerenciados quando se trata da préinternacionalização de uma empresa. Também destaca a contribuição das redes de relacionamentos para a prospecção de novos negócios e potenciais parceiros.
Citação ABNT:
NUNCIO, E. G.; MOURA, G. B.; SACAVEM, R. A. B. Exportar é Aprender: A Pré-Internacionalização de uma Empresa Têxtil. Revista da Micro e Pequena Empresa, v. 15, n. 1, p. 176-201, 2021.
Citação APA:
Nuncio, E. G., Moura, G. B., & Sacavem, R. A. B. (2021). Exportar é Aprender: A Pré-Internacionalização de uma Empresa Têxtil. Revista da Micro e Pequena Empresa, 15(1), 176-201.
DOI:
http://dx.doi.org/10.48099/1982-2537/2021v15n1p176201
Link Permanente:
http://www.spell.org.br/documentos/ver/62879/exportar-e-aprender--a-pre-internacionalizacao-de-uma-empresa-textil/i/pt-br
Tipo de documento:
Caso de Ensino
Idioma:
Português
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