Capacidade Inovativa e os Desafios para Empresas Industriais Outros Idiomas

ID:
63621
Resumo:
Este artigo examinou o impacto exercido pela capacidade inovativa sobre o desempenho em inovação, considerando a influência da orientação para o mercado em um quadro econômico de baixo crescimento. Utilizou amostra com 244 empresas industriais brasileiras e Modelagem de Equações Estruturais. Os resultados evidenciaram o impacto positivo da capacidade inovativa sobre o desempenho em inovação e o efeito negativo da orientação para o mercado sobre este impacto. O artigo contribui com a literatura ao identificar fatores que influenciam, simultaneamente, o desempenho em inovação em um contexto ambiental restritivo. Gestores de empresas podem utilizar os resultados aqui reportados em suas estratégias que viabilizem a aquisição de novos conhecimentos, utilizando a integração entre a capacidade inovativa e a orientação para o mercado como fatores direcionadores do desempenho em inovação
Citação ABNT:
NOVA, S. R. M. V.; BITENCOURT, C. C.; MÜLLER NETO, H. F.; CASSIA, A. R. Capacidade Inovativa e os Desafios para Empresas Industriais. BASE - Revista de Administração e Contabilidade da UNISINOS, v. 18, n. 2, p. 248-272, 2021.
Citação APA:
Nova, S. R. M. V., Bitencourt, C. C., Müller Neto, H. F., & Cassia, A. R. (2021). Capacidade Inovativa e os Desafios para Empresas Industriais. BASE - Revista de Administração e Contabilidade da UNISINOS, 18(2), 248-272.
DOI:
https://doi.org/10.4013/base.2021.182.04
Link Permanente:
http://www.spell.org.br/documentos/ver/63621/capacidade-inovativa-e-os-desafios-para-empresas-industriais/i/pt-br
Tipo de documento:
Artigo
Idioma:
Português
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