Knowledge Management, Market Orientation, Innovativeness and Organizational Outcomes: a Study on Companies Operating in Brazil Outros Idiomas

ID:
6940
Resumo:
This article analyzes the study of the relationship among knowledge management, the company’s market orientation, innovativeness and organizational outcomes. The survey was conducted based on a survey held with executives from 241 companies in Brazil. The evidence found indicates that knowledge management directly contributes to market orientation, but it requires a clearly defined strategic direction to achieve results and innovativeness. It was also concluded that knowledge, as a resource, leverages other resources of the company, while it requires a direction in relation to the organizational goals in order to be effective.
Citação ABNT:
FERRARESI, A. A.; SANTOS, S. A. D.; FREGA, J. R.; PEREIRA, H. J. Knowledge Management, Market Orientation, Innovativeness and Organizational Outcomes: a Study on Companies Operating in Brazil. Journal of Information Systems and Technology Management, v. 9, n. 1, p. 89-108, 2012.
Citação APA:
Ferraresi, A. A., Santos, S. A. D., Frega, J. R., & Pereira, H. J. (2012). Knowledge Management, Market Orientation, Innovativeness and Organizational Outcomes: a Study on Companies Operating in Brazil. Journal of Information Systems and Technology Management, 9(1), 89-108.
Link Permanente:
http://www.spell.org.br/documentos/ver/6940/knowledge-management--market-orientation--innovativeness-and-organizational-outcomes--a-study-on-companies-operating-in-brazil/i/pt-br
Tipo de documento:
Artigo
Idioma:
Inglês
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