Objective: is to analyze the degree of priority of managers on the 8P's of digital marketing in their organizational context and identify which digital media are most prioritized by these organizations with three organizations from different branches and locations of operation. Originality: main digital marketing trends for the survival and maintenance of small and medium-sized companies when using the (Analytic Hierarchy Process) AHP. Method: The study is descriptive with a quantitative and qualitative approach. This is a multiple case study. For the analysis of qualitative data, the analysis was carried out using Bardin's content analysis (2011) and for the analysis of quantitative data (priority notes), the AHP (Analytic Hierarchy Process) modeling was used. Results: Differences were identified between the most prioritized criteria of the three organizations, since the criteria that were the most prioritized of an organization were the least prioritized of another organization, showing heterogeneity in each reality. Contributions: There is an urgent need for reflections on the most used and the least used social networks, in the sense that, by analyzing the results, having a social network are aspects of necessity and essentiality and this contact with the client is essential, as a way of staying in the Marketplace. Other issues were raised in the text, in order to question whether some social networks that are little prioritized by the aforementioned companies, in the future, there may be trends in order of prioritization, since they are networks that are growing and consumed by adolescents and young people, who are customers in potential.