Fazer compras de roupas - como o sistema de quiosques pode dar apoio? Outros Idiomas

ID:
8645
Resumo:
Quando se fazem compras de roupas, muitos clientes buscam conselho dos amigos, da família ou dos vendedores da loja. O sistema de quiosques na loja pode servir de sistema alternativo de apoio à decisão. No presente estudo, apresentamos a questão principal quanto à maneira pela qual os sistemas de quiosques são avaliados pelos clientes. Desenvolveram-se três discussões com clientes regulares de roupas, com idades entre 23 e 30 anos. Em resumo, as informações qualitativas decorrente dos 15 participantes, foram sujeitas a uma análise de conteúdo qualitativa, com o intuito de ganhar uma compreensão mais completa de como os clientes de roupas podem experimentar o processo de fazer compras. Uma compreensão aprofundada das necessidades e desejos associados com o processo de fazer compras de roupas fornece a base de avaliação da possibilidade de aceitação dos sistemas eletrônicos de apoio à decisão na compra de roupa. Apesar de tratar-se de um estudo exploratório, é possível traçar um panorama inicial da maneira de utilização possível dos sistemas de quiosques para fazer compras de roupas.
Citação ABNT:
KOLLER, M.; KÖNIGSECKER, A. Shopping for apparel - how can kioski systems help?. Revista de Administração de Empresas, v. 52, n. 6, p. 672-680, 2012.
Citação APA:
Koller, M., & Königsecker, A. (2012). Shopping for apparel - how can kioski systems help?. Revista de Administração de Empresas, 52(6), 672-680.
Link Permanente:
http://www.spell.org.br/documentos/ver/8645/fazer-compras-de-roupas---como-o-sistema-de-quiosques-pode-dar-apoio-/i/pt-br
Tipo de documento:
Artigo
Idioma:
Inglês
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