Transferência reversa de práticas de responsabilidade social corporativa em subsidiárias estrangeiras no Brasil

ID:
9114
Resumo:
A temática da Responsabilidade Social Corporativa (RSC) tem sido pouco explorada no contexto das empresas multinacionais. No âmbito dos estudos sobre subsidiárias, tal escassez é maior, visto que as pesquisas no campo não abordam o processo de transferência reversa de práticas, ou seja, como elas são desenvolvidas nas subsidiárias localizadas no exterior e transferidas para a empresa matriz. Diante dessa lacuna teórica, o presente artigo tem por objetivo levantar os fatores condicionantes do processo de transferência reversa de práticas de RSC. As hipóteses de pesquisa buscam testar a importância do desenvolvimento de capacidades não locais, da integração entre subsidiárias e matriz e da distância institucional. Os dados para pesquisa foram coletados por meio de um levantamento de campo do tipo survey com as maiores subsidiárias estrangeiras no Brasil. Foram analisadas 150 subsidiárias de empresas multinacionais estrangeiras no Brasil. O método de análise de dados usado foi a técnica de regressão linear múltipla. Os resultados apontam que a transferência reversa de práticas de RSC depende do desenvolvimento de capacidades não locais das subsidiárias e da integração entre a matriz e suas subsidiárias no exterior.
Citação ABNT:
BORINI, F. M.; OLIVEIRA JÚNIOR, M. M.; CHUEKE, G. V. Transferência reversa de práticas de responsabilidade social corporativa em subsidiárias estrangeiras no Brasil. Brazilian Business Review, v. 9, n. Especial, p. 81-105, 2012.
Citação APA:
Borini, F. M., Oliveira Júnior, M. M., & Chueke, G. V. (2012). Transferência reversa de práticas de responsabilidade social corporativa em subsidiárias estrangeiras no Brasil. Brazilian Business Review, 9(Especial), 81-105.
Link Permanente:
http://www.spell.org.br/documentos/ver/9114/transferencia-reversa-de-praticas-de-responsabilidade-social-corporativa-em-subsidiarias-estrangeiras-no-brasil/i/pt-br
Tipo de documento:
Artigo
Idioma:
Português
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