ID: 58759
Authors:
Ana Karine Lima de Medeiros, José Milton de Sousa Filho.
Source:
Contabilidade Vista & Revista, v. 31, n. 2, p. 1-23, May-August, 2020. 23 page(s).
Keyword:
Brand , Human capital , Interaction with community , Market development , RBV
Document type: Article (Portuguese)
Show Abstract
This research aims to discuss the relationship between intangible resources, firm performance and the influence of causal ambiguity in this regard. Based on the theoretical framework, it was identified that the intangible resources (a) human capital, (b) reputation, (c) market development and (d) interaction with the community, have causally ambiguous characteristics that could impact firms performance. Based on a sample of 66 companies distributed in 5 Latin American countries (Brazil, Mexico, Chile, Colombia and Argentina), as well as, using multiple linear regression, firms performance dependent variable, represented by ROA and ROE indicators, was regressed on the basis of independent variables for the period from 2011 to 2013. As a result, causal ambiguity positively moderates relationship between human capital and performance (for both ROA and ROE), as well as positively moderates relationship between market development and firm performance (regarding ROE). Thus, can be said based on analyzed sample, investments in human capital and market development have impacted firm performance, when moderated by causal ambiguity. Finally, scientific production is limited in Brazil, as well as in Latin America on about isolation mechanisms from the perspective of RBV, where causal ambiguity fits. In this way, it can be affirmed that the results of this exploratory research intend to contribute to broaden the discussions at the intersection of studies on intangible resources, causal ambiguity and firm performance, as well as, it opens possibilities for future researches.
