ID: 77833
Authors:
Caroline Keidann Soschinski, Inaê de Sousa Barbosa, Roberto Carlos Klann.
Source:
Contabilidade Vista & Revista, v. 35, n. 3, p. 167-190, September-December, 2024. 24 page(s).
Keyword:
ESG , Informativeness of Earnings , Social Media
Document type: Article (Portuguese)
Show Abstract
This research is based on the assumption that companies engaged in environmental, social, and governance (ESG) practices have more informative earnings since they disclose additional information about their business. With the use of social media, it is expected that the informativeness of ESG firms' earnings will be enhanced, as such practices will have greater stakeholder visibility. Based on this context, this research aims to evaluate the effect of ESG information disclosed on social media on the earnings informativeness in Brazilian firms. The research considered 723 firm-year observations of Brazilian firms listed on the São Paulo Stock Exchange (B3), during the period from 2015 to 2019. The results indicated that, in the Brazilian context, unexpected earnings are not informative in themselves, and ESG disclosure is not perceived by market participants as complementary information to financial reports. Furthermore, it was identified that, although Brazilian firms engaged in ESG have higher unexpected earnings, these did not prove to be informative for the financial market. In general, it was identified that social media can be efficient communication channels for disseminating ESG information to the market, however, higher levels of engagement in ESG practices seem to nullify the positive effects provided by the use of media. Therefore, it is concluded that Brazilian firms that have ESG practices and disclose such information on social media do not have advantages in terms of earnings informativeness.