Apresentação

ID: 23161

Authors: José Antonio Gomes de Pinho.

Source: Organizações & Sociedade, v. 13, n. 38, p. 11-12, July-September, 2006. 2 page(s).

Document type: Editorial (Portuguese)

Sentidos da Vida: um estudo transcultural entre gestores brasileiros e portugueses

ID: 23162

Authors: Maria Luisa Mendes Teixeira, Silvia Russi DeDomenico, Newton Oller de Mello, Carlos Manuel Alves de Almeida, Filipe Jorge Ribeiro de Almeida.

Source: Organizações & Sociedade, v. 13, n. 38, p. 15-30, July-September, 2006. 16 page(s).

Document type: Article (Portuguese) Show Abstract

The subject of life meaning has been discussed since ancient times, and several works have been developed on its relation with other constructs, including values. Values contain universal and transcultural content but life meanings haven’t appeared, in the studies, as a goal to all cultures. According with the literature, the search for life meaning influences the values that guide human behaviors. Regarding the role that values play on the management of organizations, this study aimed to identify the difference between the life meanings of Brazilian and Portuguese managers. The research was exploratory descriptive and had used a quantitative method with a qualitative approach. The results highlighted the differences between life meanings of the two samples: the Brazilians being more guided by the self-achievement, and the Portuguese by the solidarity with the social groups that surround them.

O livre arbítrio epistemológico na Administração

ID: 23163

Authors: Paulo Tromboni de Souza Nascimento.

Source: Organizações & Sociedade, v. 13, n. 38, p. 31-44, July-September, 2006. 14 page(s).

Document type: Article (Portuguese) Show Abstract

This essay tries to argue in favor of free will in the dilemma that opposes it to determinism as a research assumption in management. Exceptional behavior, objectives, values, and believes are an inevitable part of management subject matter. There is no way off the assumption of free will. This comes out of modern cognitive science. It does not allow the exclusion of mental representations as real entities. Deterministic chaos also does not authorize an immediate identity between explanation and prevision. And the assumption of simplicity in the subject matter of management is not acceptable. A system concept of science was born and prospers. Thus, a priori determinism is not tenable anymore. But there is a reservation. The subject here is kept at the epistemological level. Even if valid at the ontological level, the reality of free will is not needed as a foundation for research in management.

Clima organizacional: uma análise de sua definição e de seus componentes

ID: 23164

Authors: Katia Puente-Palacios, Isa Aparecida de Freitas.

Source: Organizações & Sociedade, v. 13, n. 38, p. 45-57, July-September, 2006. 13 page(s).

Document type: Article (Portuguese) Show Abstract

A very important element with regard to the effectiveness of an organization is the impact the organizational climate has on the behavior and performance of its employees. However, despite the countless number of studies carried out, an adequate understanding of its components and characteristics has not yet been accomplished. Consequences of the failure of a precise definition of the construct organizational climate are, among other things: (a) the impossibility to compare studies carried out up to now; (b) difficulties in the identification of its principal predictors and consequences, and (c) inaccurateness in the analysis of intervention actions based on a diagnostic evaluation of an organization’s climate. Against the portrayed background the present study has as a goal to contribute to a better definition of organizational climate, establishing the theoretical characteristics of this construct and identifying its main components. Taking the definition of Koys and DeCotiis (1991) as a point of departure, a theoretical analysis was undertaken of the extension of the concept which pretends to contribute to a more precise delimitation of the construct and to a better definition of the dimensions that compose the construct. The present article finishes alerting to the necessity of empirical studies that permit to analyze the psychometric validity of the proposal presented by the authors.

Expressão emocional no exercício da atividade empreendedora por mulheres

ID: 23165

Authors: Hilka Vier Machado.

Source: Organizações & Sociedade, v. 13, n. 38, p. 59-72, July-September, 2006. 14 page(s).

Document type: Article (Portuguese) Show Abstract

Emotional are central elements in the identity of entrepreneurs. When we talk about women entrepreneur, studies have discussed some predominant lines in their administration style, possibly linked with emotionality at the work. In spite of this, there is no studies focus on this subject. So, this study was developed with 15 women entrepreneur, in order to explore the entrepreneurs’ emotional meanings and the relationship with managerial activity. Its an exploratory and qualitative study, and the data were collected using open interview and data were analyzed using the software Nvivus. They spoke about the following forms of emotions in the managerial activity: a) management of emotions; b) the emotions in the management; c) the use of emotion in the management; d) emotions and the development level of businesses and finally, e) against emotions: in search of the rationality. To sum up the study concluded that emotionality is present in the management by women entrepreneurs.

Teatro Corporativo e Estratégias Espetaculares: em busca de uma abordagem dramatúrgica

ID: 23167

Authors: Alexandre Faria, José Luís F.S. de Carvalho.

Source: Organizações & Sociedade, v. 13, n. 38, p. 73-89, July-September, 2006. 17 page(s).

Document type: Article (Portuguese) Show Abstract

Besides increasing the relative importance of organizations and the business academy the globalization also brought to the forefront the corporate theatre and the spectacular strategies. The resulting picture is contradictory and it helps explain the more recent critique on the relevance of academic knowledge in strategic management. On the one hand, large corporations demand that managers/administrators undertake strategic functions through the use of academic knowledge. On the other hand, large corporations mobilize spectacular strategies and demand that managers/administrators play roles that challenge the hegemony of scientific management. Drawing upon the concept of social representation this article shows how and why scientific management became hegemonic and how and why dramaturgy can challenge it rather than creating a contradictory scenario for managers/administrators. We analyse three important theatrical traditions related to the world of masks – Topeng Pajegan, Commedia dell’Arte, and the art of clowns – to show how the relevance crisis in strategic management can be hampered.

A mídia especializada e cultura do management

ID: 23169

Authors: Thomaz Wood Jr., Ana Paula Paes de Paula.

Source: Organizações & Sociedade, v. 13, n. 38, p. 91-105, July-September, 2006. 15 page(s).

Document type: Article (Portuguese) Show Abstract

In this paper, we aim to contribute to the understanding of the phenomenon of popular management literature, which includes books and magazines produced by the business media for rapid consumption by readers. We studied four magazines: three published in Brazil and one published abroad. Our objective is to depict the general orientation and content of this literature and to show how the business media catalyses the popularization and legitimization of the management culture. As investigative approach, we employed the Theory of Symbolic Convergence and Fantasy Theme Analysis. In doing so, we seek to portray how shared visions, created and enacted in small groups, are disseminated by the business mediaand reach larger audiences in organizations, helping to foster the management culture.

Dilemas culturais locais na absorção de tecnologias inovadoras

ID: 23170

Authors: Maria Gracinda Carvalho Teixeira, Eliane da Silva Bessa.

Source: Organizações & Sociedade, v. 13, n. 38, p. 107-118, July-September, 2006. 12 page(s).

Document type: Article (Portuguese) Show Abstract

This work focus on the process of technological change in the economic activity of a colony of fishermen in Guanabara Bay. The difficulties and the dilemmas they faced during the absorption of a innovative conduct from technical point of view which checkmated their traditional forms of production have been little studied in the literature. The technological change involved the adoption of new environmental management codes and new technical procedure which resulted in the transformation from a traditional form of production to a semiindustrial one. On the one hand, such regulations as the control of adequate environmental conditions to guarantee product quality were well accepted, and assimilated by the social group. On the other hand, resistance to the new technical proposal, new institutional arrangements, and to collective learning, hampered to a certain extent the transition process, bringing to light the dilemmas the social group had to overcome to absorb completely the process of technological change.

Democracia, participação e gestão social: desafios da construção dos programas de ação temática de uma Organização Não-Governamental

ID: 23171

Authors: Daniel Gustavo Fleig, Luis Carlos Ferreira de Sousa Oliveira, Mozar José de Brito.

Source: Organizações & Sociedade, v. 13, n. 38, p. 119-138, July-September, 2006. 20 page(s).

Document type: Article (Portuguese) Show Abstract

The purpose of this work is to discuss the administration of non-governmental organizations (NGOs) under the perspective of the social movements and their roles in the consolidation of participative democracy. It is intended to reveal the influences of the institutional and cultural environment in the administration of NGOs, emphasizing the limits and reaches of the participative administration as to the construction of the programs of thematic action of the Centro de Agricultura Alternativa do Norte de Minas (CAA-NM). The interpretative approach was used as a theoretical-methodological perspective of social investigation, because at certain moments (time and space), some claims are more appropriate than at others, fruit of the historical process of social construction of reality. From their results, it is evident that inherent challenges to the legitimization of democracy - the question of the representation and of bureaucracy - are part of the administration of CAA-NM. For its administration to be participative and, for being an eminently political organization, to be inserted in a complex reality (social and economic inequality), it faces the inherent challenges to the legitimization of social demands starting from the political socialization. Because of this, it creates dialogue channels between the social movements and the market, state, and its own civil society, looking for to reduce the asymmetry of “social” information.

Análise das relações díades e proposta de um modelo de estratégia de valor aplicável no mercado imobiliário

ID: 23172

Authors: Ernesto Michelangelo Giglio, João Chang Junior, Roberto Bazanini, Cláudio Antonio Pinheiro Machado Filho.

Source: Organizações & Sociedade, v. 13, n. 38, p. 139-154, July-September, 2006. 16 page(s).

Document type: Article (Portuguese) Show Abstract

The aim of this article is to analyze the structure of the dyadics relations between buyers and salespersons, with an example in the residential real estate business on the city of São Paulo and propose a model of value strategy, utilizing the concepts of relationship in strategy and networks. The model proposed follows the reasoning of consumption in phases, with the preceding variables- expectations and social representations, the present variables- confidence, sharing and interdependence, and the variables of exit – satisfaction indicators and continuity of the dyadic. The real estate constitutes an excellent field of research, since it presents characteristics of high involvement and relationship, furthermore being ideal for the development of the concept of network. Realtors and consumers that had just met in a sales situation were interviewed and the results showed that the model stood true in its relations and it presents applicability perspectives, once that, understanding the events in dyadic it is possible to, in the practical field, create tactics and actions due to consumer’s value.

Aprendizagem organizacional e Comunidades de Prática

ID: 23173

Authors: Jader C. Souza-Silva, Paula Chies Schommer.

Source: Organizações & Sociedade, v. 13, n. 38, p. 157-157, July-September, 2006. 1 page(s).

Document type: Other (Portuguese)

New ways of learning: the role of communities of pratice with Etienne Wenger

ID: 23174

Authors: Jader C. Souza-Silva.

Source: Organizações & Sociedade, v. 13, n. 38, p. 161-164, July-September, 2006. 4 page(s).

Document type: Article (English)

Política e Administração - (Segunda Parte)

ID: 23175

Authors: João Ubaldo Ribeiro.

Source: Organizações & Sociedade, v. 13, n. 38, p. 167-198, July-September, 2006. 32 page(s).

Document type: Article (Portuguese)