Elements for an organizational analysis of the Brazilian syndicalism

ID: 16625

Authors: Allan Claudius Queiroz Barbosa.

Source: RAUSP Management Journal, v. 36, n. 4, p. 6-17, October-December, 2001. 12 page(s).

Keyword: management , syndical leader , syndical structures

Document type: Article (Portuguese) Show Abstract

The union movement has been suffering in the last few years the restructuring impact in the production sphere. The so called globalization has brought modifications to the work market, affecting the union conduct and procedure in its multiple dimensions. Observing these changes more deeply on the political field, it is in the unions’ daily lives that we are able to notice more clearly the advances and the falling back caused by such an impact. Looking under this perspective, the present paper intends to analyse the way we see the organizational format in the context of the biggest Brazilian unions placed in the cities of Belo Horizonte, Porto Alegre, Rio de Janeiro and São Paulo, considering their managers’ perspective, who are directly linked to the organizational routine. This paper is structured this way: the first part, which is more conceptual, tries to place the discussion in a broader way, taking the existing context and the fundamental factors for an union action. At this point, aspects related to the union new demands and their impact are discussed. Second, the organizational dimension is understood as an important part of the analysis, allowing us to take part at the demanded formats and their impact on the administration. Finally, methodological aspects are pointed out trying to delineate the way by this system and its nuances. The results found in both steps of data gathering, their analysis and the later construction of a group of final considerations, allow us to clear up the views over the union dynamics related to its organizations and existing formats.

Similarities of the evolutionary stages of administration areas

ID: 16592

Authors: Fernando César Almada Santos.

Source: RAUSP Management Journal, v. 36, n. 4, p. 18-32, October-December, 2001. 15 page(s).

Keyword: development of product and processes , evolution stages , human resource management , logistics , manufacturing managament , quality

Document type: Article (Portuguese) Show Abstract

This article investigates several approaches of evolution stages of human resource and manufacturing management areas. This second management area is composed by four sub-areas: development of product and processes, quality and logistics. Based on appropriate organizational contexts for the evolution stages of these management areas and sub-areas, several approaches of evolution stages are analyzed. As a result of this comparative analysis, four evolution stages of the aforementioned management areas and sub-areas are proposed: functional initiation, functional specialization, internal integration and external integration.

Challenges to the administration in working shift reduction scenery

ID: 16591

Authors: Paulo Sérgio Fracalanza.

Source: RAUSP Management Journal, v. 36, n. 4, p. 33-43, October-December, 2001. 11 page(s).

Keyword: employment , human resources , management , public policies , shorter working time

Document type: Article (Portuguese) Show Abstract

In Brazil, the importance of the discussion about the policies of reduction in working hours is increasing, despite the scarcity of studies concerning this subject. The main objective of this article is to present some key concepts in order to provide an up-to-date understanding of the workings of a policy of reduction in working hours. For accomplish this task we study the French case, as this country had recently approved the law of «35 hours». We present also the employees and employers´ perceptions of shorter working time’s proposal. Finally, we dedicate our attention to assess the challenges the administrators would face if a policy of reduction in working hours were implemented in Brazil.

Eletronic mail and orientation toward the market

ID: 16626

Authors: Dirceu Tornavoi de Carvalho, Flavio Marques Vicari.

Source: RAUSP Management Journal, v. 36, n. 4, p. 44-51, October-December, 2001. 8 page(s).

Keyword: e-mail , Internet , marketing , market intelligence , market orientation

Document type: Article (Portuguese) Show Abstract

Several organizational opportunities derived from the use of e-mail have been documented by researchers. The exchange of electronic files and data boasts speed of communication, supports team work and interpersonal relationships. The organizational use of e-mail facilitates employees access to information, encourages their egalitarian participation, creates conditions for decentralized management styles and generation of better ideas. Adequate use of e-mail can also thrive cross-organizational interaction and better customer service. In this paper such opportunities are associated to market orientation, a set of business practices which implement the concept of marketing. Literature review and theoretical propositions are presented to argue that adequate use of e-mail fosters market inteligence generation and dissemination, and may be an incentive for organizations to perform integrated responses to their customers’ needs.

Market segmentation bases in the industrial marketing: a case study in the industry of elevators

ID: 16588

Authors: Geraldo Luciano Toledo, Antonio Carlos Barroso de Siqueira.

Source: RAUSP Management Journal, v. 36, n. 4, p. 52-63, October-December, 2001. 12 page(s).

Keyword: industrial market , industrial marketing , market segmentation , positioning , strategic marketing

Document type: Article (Portuguese) Show Abstract

This article deals with applications of market segmentation in the industrial markets. The main purpose of this study is to discuss the methods of market segmentation and to describe the main bases used by the firm in industrial markets. Also, as a second objective, the authors compare the segmentation bases used by an elevator manufacturing firm located in São Paulo with those proposed by two classical models of industrial segmentation – the Wind-Cardozo´s model and the Bonoma-Shapiro´s model.

A efetividade da matriz de amarração de Mazzon nas pesquisas em Aadministração

ID: 16589

Authors: Renato Telles.

Source: RAUSP Management Journal, v. 36, n. 4, p. 64-72, October-December, 2001. 9 page(s).

Keyword: data collection and analysis , evaluation of marketing research , marketing research , research methodology

Document type: Article (Portuguese) Show Abstract

The Anchorage Table suggested by Mazzon in 1981 consists of matrix approach in which there are expressed connections and links among models, objectives, questions, procedure and/or research hypothesis and data technical analysis. It is endowed of simplicity, easiness of operation and methodological rigor in terms of concept. The study described in this paper was developed as a concept to evaluate scientific papers in Administration. It aimed to identify the efficacy of the Anchorage Table as an analytical tool and as a background instrument for research development. Therefore, evaluators, with knowledge of the concept, have analyzed dissertations and thesis. Their evaluations were compared with the marks attributed by the formal group of PhD’s, responsible by official registered evaluation of the study. The applicability of the instrument was verified by the consistency among the evaluators in relation to the examination of papers and the relevant indication of the correlation between the methodological quality, in accordance with the concept of the “Anchorage Table”, and the mark obtained in the presentation and defense of the dissertations and thesis.

The use of the academic performance evaluation of students as an instrument of qualification of university careers

ID: 16590

Authors: Juliano Aita Larán, Filipe Campelo Xavier da Costa.

Source: RAUSP Management Journal, v. 36, n. 4, p. 73-82, October-December, 2001. 10 page(s).

Keyword: academic performance , business teaching , education , school administration , school marketing

Document type: Article (Portuguese) Show Abstract

This paper has as a central theme the relationship between the performance of college students and their professional experience, so that the analysis of these variables can be used as a qualification tool for Business Schools in Brazil. This study can be widely used this way, since universities need more and more to know the students and their needs, so that they can offer a teaching structure adapted to their objectives. This paper presents an initial description of the existing literature regarding the subject, giving theoretical background to the research, as well as the method used in the field research and its main results and conclusions, which are: not only the economical and professional profile of the students leads them to have a good performance, but several variables, such as satisfaction with the course they are taking, reading of technical books, financial necessity, among others that are described along this study.

Organizações que aprendem: possibilidades e limites de aplicação dessa concepção nas empresas

ID: 16628

Authors: Armando Cuesta Santos.

Source: RAUSP Management Journal, v. 36, n. 4, p. 83-87, October-December, 2001. 5 page(s).

Document type: Article (Portuguese)

Contabilidade gerencial e desenvolvimento de sistemas de informação: o caso das empresas espanholas com enfoque particular em empresas valencianas

ID: 16627

Authors: Amparo Ayuso Moya, Mercedes Barrachina Palanca, Vicente M. Ripoll Feliu.

Source: RAUSP Management Journal, v. 36, n. 4, p. 88-96, October-December, 2001. 9 page(s).

Document type: Article (Portuguese)