Evolução das enfâses gerenciais e de pesquisa na área de Tecnologia de Informática e de Comunicação aplicada nas empresas

ID: 18493

Authors: Nicolau Reinhard.

Source: RAUSP Management Journal, v. 31, n. 4, p. 1-1, October-December, 1996. 1 page(s).

Document type: Article (Portuguese)

Downsizing em Tecnologia da Informação: o caso da Brahma

ID: 18492

Authors: Sandra Regina Holanda Mariano, Donaldo de Souza Dias.

Source: RAUSP Management Journal, v. 31, n. 4, p. 7-18, October-December, 1996. 12 page(s).

Keyword: beverages , brewery , downsizing , information technology

Document type: Article (Portuguese) Show Abstract

In this paper the downsizing process on a major Brazilian company is presented, along with the evaluation of the impact of this practice upon the asset contained in the data bases, the behavior of the users and the competitive strategy. The paper shows the necessity of a consistent processing and data distribution policy and that its absence may put the company in a critical situation concerning the management of its main Co activity. The downsizing process in that company occurred in two phases: in the first there was a radical change in the technological architecture and to the form the system area acted: in the second, the processes in the information area were reviewed, leading to a equipment upgrade and a stronger normalization of the working methods. This paper aims to evaluate the relationship between the information policy adopted and the global policy of the company, as well as the positive and negative impacts of the adopted strategy. The study reveals the ripening of the information area in tune with the evolution of the organization.

Construindo um EIS (Enterprise Information System) da (e para a) empresa

ID: 18491

Authors: Marlei Pozzebon, Henrique M.R. de Freitas.

Source: RAUSP Management Journal, v. 31, n. 4, p. 19-30, October-December, 1996. 12 page(s).

Keyword: enterprise , information , model system

Document type: Article (Portuguese) Show Abstract

In this paper the EIS (Enterprise Information System) concept is developed, aiming to provide to the professionals of this area a theoretic and pratical referential which is necessary to their renewal to face the new world of interfaces and satisfaction of the real and true expectations of their customers, the end users. This paper provides corporations executives a report on a experience of conceiveing and developing of EIS. It respects and describes, at the same time, a composed method, combining some techniques that are interesting to both the activity of information analysts’ teams and business analysts.

Distribuindo informação financeira online: um estudo empírico

ID: 18490

Authors: Alexandre Barsi Lopes, Nicolau Reinhard.

Source: RAUSP Management Journal, v. 31, n. 4, p. 31-43, October-December, 1996. 13 page(s).

Keyword: competitiveness , distribution of financial information , news agencies , quotations , strategy , vertical integration

Document type: Article (Portuguese) Show Abstract

The paper focuses on companies that distribute on-line financial information (prices and transactions OT stocks, commodities, currencies, etc., journalistic news, analyses and raw data bases: time series, balance CC sheets, etc.). These companies provide decision makers with access to information generated and stored by the companies themselves or third parties in a timely, reliable and attractive way. The market is served by a small number of multinational and national companies, associated with news agencies or independent information producers and distributors. Generalized availability of technology at lower cost has switched competitive advantage from distribution to the control of information sources, specially news, leading to vertical integration: news agencies acquiring distribution companies and distribution companies developing their own news generation capacity. Clients differentiate vendors by their reliability, speed and accuracy of information delivery, breadth of coverage, source credibility and market leadership. News are important: multinationals are perceived as being a better source for international news, while national news agencies provide more comprehensive Brazilian coverage. New channels, like the Internet, will be used for the distribution non-perishable information and a new market is opening for large comprehensive data repositories, that can be searched by users according to special needs.

Segmentação de mercado dos consumidores mais velhos segundo seus perfis de estilo de vida

ID: 18487

Authors: Claudio Zaltzman, Paulo Cesar Motta.

Source: RAUSP Management Journal, v. 31, n. 4, p. 44-56, October-December, 1996. 13 page(s).

Keyword: lifestyles , older consumers , segmentation

Document type: Article (Portuguese) Show Abstract

The objective of this paper is to investigate the existence of segments among the consumers aged 49 or more by using lifestyles as a segmentation basis. Results indicated the existence of ten lifestyle profiles, which revealed five segments with specific demographic and psychographic characteristics. The mature consumers constitute a virtually forgotten market. This seems to indicate a short sighted view of marketers on the potential of that market: high demographic growth, high discretionary income, specific behavioral patterns.

Serviços ao cliente na indústria eletro-eletrônica no Rio Grande do Sul

ID: 18489

Authors: Luiz Antônio Slongo.

Source: RAUSP Management Journal, v. 31, n. 4, p. 57-76, October-December, 1996. 20 page(s).

Keyword: competitive advantage , customer services , supplier-customer relationship

Document type: Article (Portuguese) Show Abstract

This paper is focused on the suppliers-clients relationship concept in the industrial marketing area. Such relationships are examined in the form of customer services. The study aims at the identification and evaluation of a set of services capable of aggregating value to the offers to customers in the Rio Grande do Sul electrical-electronic industry. To reach these objectives a two-phase research was conducted. The first ID one was exploratory and the second descriptive. The research comprised all the industries based in Rio Grande do Su, which use any kind of electric or electronic components in its industrial process. The results show customers unsatisfied with the services provided by their suppliers which reveals the vulnerability of the suppliers and consequently easier access to the market by international competition.

Avaliação de projetos em instituições de pesquisa

ID: 18488

Authors: Júlio Cesar Rodrigues Pereira, Maria Selma Baião, André Luiz Fischer.

Source: RAUSP Management Journal, v. 31, n. 4, p. 77-92, October-December, 1996. 16 page(s).

Keyword: projects management , researches evaluation , science and technology evaluation

Document type: Article (Portuguese) Show Abstract

In this paper a discussion upon the theorethical and methodological principles of science and technology evaluation in the level of research institutions is presented. Itens of evaluation historicity and ideology are presented as relevant to the frames' definition of reference and the methodological principles of measurement and analysis are discussed. Emphasis is given to the proper recognition of the labor process in science & technology whose particularities are better dealt with by project management techniques. Given the complexity of the matter, a multivariate approach is recommended for assessment of institutional performance. A pratical application of the concepts put forward is provided and it is concluded that, as modern society requires control over social production, there is an unequivocal call for institutional evaluation in the field of science and technology.

Retratos da visita da Harvard Business Review ao Brasil

ID: 18496

Authors: Jacques Marcovitch, Maria Tereza Leme Fleury, Tácito Velloso Nobre, Daniela Maria Siaulys.

Source: RAUSP Management Journal, v. 31, n. 4, p. 93-96, October-December, 1996. 4 page(s).

Document type: Article (Portuguese)

Gestão estratégica de pesquisa e desenvolvimento em uma abordagem de agribusiness: o caso do Centro Nacional de Pesquisa de Caju da Embrapa

ID: 18495

Authors: João Pratagil Pereira de Araújo, Pedro Felizardo Adeodato de Paula Pessoa, Lucas Antonio de Sousa Leite.

Source: RAUSP Management Journal, v. 31, n. 4, p. 97-101, October-December, 1996. 5 page(s).

Document type: Article (Portuguese)

Ergonomia e qualidade no serviço bancário: uma caracterização

ID: 18494

Authors: Cristina Faria Fidelis Gonçalves.

Source: RAUSP Management Journal, v. 31, n. 4, p. 102-106, October-December, 1996. 5 page(s).

Document type: Article (Portuguese)