Sectoral Innovation Systems: an application of the concept in the Brazilian and French fluid milk production chain

ID: 19757

Authors: Sergio Paz, Jean Philippe Palma Révillion, Antonio Domingos Padula, Luiz Carlos Federizzi, Orlando Martinelli Júnior, Vincent Mangematin.

Source: REAd. Revista Eletrônica de Administração, v. 11, n. 4, p. 1-17, July-August, 2005. 17 page(s).

Keyword: fluid milk , food industry , sectoral innovation systems , technological innovation

Document type: Article (English) Show Abstract

The aim of this study is to test a new framework in order to evaluate some fundamental institutional, technological and organizational factors in the innovation process carried out by food processing firms. We use case studies and the sectoral innovation system - SIS approach to give evidence about the innovation process carried out by fluid milk processors in the French and Brazilian sectoral innovation system. The SIS´ approachis defined as the system of firms active in developing and making a sector’s products and in generating and utilizing a sector’s technologies; such a system of firms is related in two different ways: through processes of interaction and cooperation in artifact-technology development and through processes of competition and selection in innovative and market activities. The forces that account for the dynamics of SIS and shape their spatial boundaries are represented in the concept of “technological regime” which is defined by the level and type of opportunity and appropriability conditions, by the cumulativeness of technological knowledge, by the nature of knowledge, and the means of technology transmission and communication. We choose a research design with one unity of analysis (food processors that recently launched new products and explored new markets in the fluid milk production chain) and multiple case studies (two firms in Brazil and two in France which launched some of the principal product innovations in this market during the 90’s, respectively: Premium UHT milk, sterilized milk, organic UHT milk, and microfiltrated milk). The structure and strategies developed by suppliers, the dairy industry and the retail food distribution system are undergoing rapid change in those countries helping to show the robustness of the phenomenon across different and complex contexts. Afterwards, we compare enterprises with the same structural profile in the two countries: multinational enterprises – MNE (very large multi-product/brand firms) and small and medium enterprises - SME. This configuration is specially useful and robust to confront the theoretical basis, where each case is selected by the researcher to confirm convergent or contrasting evidence between the cases. Finally, the empirical observations are compared with similar and conflicting theory about innovation in the food industry in the hope to generalize them to theoretical propositions.

Organização do trabalho e inovações sistêmicas: um panorama histórico das mudanças na natureza do conhecimento

ID: 19756

Authors: Janaina Macke.

Source: REAd. Revista Eletrônica de Administração, v. 11, n. 4, p. 1-19, July-August, 2005. 19 page(s).

Keyword: aprendizagem organizacional , competências , inovação , Modelos de produção

Document type: Article (Portuguese)

The alternative Variable Remuneration of bio-power in liquid modernity

ID: 19755

Authors: Vera Susana Lassance Moreira.

Source: REAd. Revista Eletrônica de Administração, v. 11, n. 4, p. 1-21, July-August, 2005. 21 page(s).

Keyword: bio-poder , controle , poder , pós - modernidade , Remuneração Variável

Document type: Article (Portuguese) Show Abstract

This paper aims to analyze the propositions of variable remuneration on the light of the biopower perspective, since Foucault (1996). The remuneration has always been a way to control capital over work. This way of control had its evolution, as the remuneration did too, changing from uniform and institutional control to a bio-political one, microphysical, which starts since the internalization of rules of the new work in the subject himself, who is not under physical examination anymore, but who is the subject of his own control, building a new way of subjectivity. The analysis is made according to a conceptual character, the manager, as per Deleuze and Guattari (1992) concept, using him a start point for the variable remuneration thinking case (VR). The methodology used can be identified in a post-modern or contemporaneous perspective, trying to analyze the problem and find another way to be able to go beyond the evidences and the common sense. The mechanisms and concepts associated to VR, like excellence, competence and others, are identified as bio-power mechanisms which are presented to the individuals interfering on their performance and changing their subjectivity, expressed in the way of acting and thinking.

Transferência e difusão de tecnologia para na Região Cafeeira do Sul do Estado de Minas Gerais

ID: 19754

Authors: Marcelo Márcio Romaniello, Robson Amâncio, Cristhiane Oliveira da Graça Amâncio.

Source: REAd. Revista Eletrônica de Administração, v. 11, n. 4, p. 1-24, July-August, 2005. 24 page(s).

Keyword: coffee , program management , rural development , technology diffusion , technology transfer

Document type: Article (Portuguese) Show Abstract

Aiming at the maintenance of prominence of South Minas coffee culture in the national scenario, the state of Minas Gerais by means of its public institutions, has created a regional development program which is as a formal channel for diffusion of information, innovations and technologies for the south region of the state of Minas Gerais. With that purpose, the Southern Minas Ambit of Coffee culture was established, which is designed to systematize and organize meetings in the area of coffee culture in the region, integrating the public institutions of research, teaching and extension , private institutions and the coffee farmers in the search for the following objectives: to meet the main problems concerning regional coffee growing. However, in spite of the importance of that program for the south region of the state of Minas Gerais, its management and performed services have not been analyzed yet. Therefore, this work was conducted with a view to evaluating this initiative of technology diffusion for rural development, a methodological approach being taken into account oriented by different research methods, analyzing and identifying the attitudes of the organizers, sponsors and of the behavior of the farmers in relation to that program. By that research, it was stressed that the combination of quantitative and qualitative methods proved to be an adequate and complementary approach to extract data and analyze the program under focus. Also, evidence was verified that the informal means of communication are the preferred, in which information and knowledge transfer occur with more ease from coffee farmer to coffee farmer by means of informal communication.

How to measure gain-sharing in an outsourcing relationship: a case study in Information Technology environment

ID: 19753

Authors: Reinaldo Guerreiro, Carlos Alberto Pereira, Surendra Agrawal.

Source: REAd. Revista Eletrônica de Administração, v. 11, n. 4, p. 1-21, July-August, 2005. 21 page(s).

Keyword: gain-sharing , information technology , outsourcing , pricing , procurement

Document type: Article (English) Show Abstract

This study aims to approach the issue of gain-sharing measurement in an information technology outsourcing relationship as a component of remuneration policies for contracted services among companies. The methodology encompass three steps: (i) bibliographical revision on outsourcing relationship in information technology environment and pricing in outsourcing decisions; (ii) a case study in which the problem of gain-sharing measurement emerges in the relationship (providing information technology services) between two large-scale international companies that operate in Brazilian credit card market; (iii) discussion of the findings of the case study on basis of the revised literature. The contributions of the paper are: (i) to identify the main issues related to outsourcing decisions and pricing in outsourcing relationship; (ii) to present a description of the characteristics and behavior of costs in information technology environment; and (iii) to provide an analysis and discussion about the method adopted by the companies for gain-sharing measurement. The bibliographical research showed a lack of literature regarding to the specific subject of gain-sharing measurement. The findings of the empirical study indicated that information technology companies are highly structured with fixed costs and that gain-sharing method adopted by studied companies corresponds to cost efficiency measured through budget parameters.

Análise da identificação e da gestão do capital intelectual nas usinas sucroalcooleiras

ID: 19742

Authors: Marcelo Seido Nagano, Leandro Freitas Matheus, Edgard Monforte Merlo.

Source: REAd. Revista Eletrônica de Administração, v. 11, n. 4, p. 1-25, July-August, 2005. 25 page(s).

Keyword: Intangible assets , Intelectual Capital , Sugarcane sector , Value creation

Document type: Article (Portuguese) Show Abstract

The intangible aspects of creation value process inside companies have obtaining importance in academic discussions. Managers have developed a great effort to deal with intellectual capital in organizations. This work presents a research in ten sugarcane factories located in São Paulo state, where the authors try to find the main elements of intellectual capital in analyzed companies. The data in this research was collected by a questionnaire with the managers of the sugarcanes factories. The data result obtained presents a great importance of relationship capital inside this sector.

Teoria do caos aplicada aos contratos de café no mercado de Derivativos

ID: 19740

Authors: Marcelo Scherer Perlin, Paulo Sérgio Ceretta.

Source: REAd. Revista Eletrônica de Administração, v. 11, n. 4, p. 1-20, July-August, 2005. 20 page(s).

Keyword: Eficiência de Mercado , Mercado Derivativo , Previsibilidade do Mercado , Sistemas Não Lineares , Teoria do Caos

Document type: Article (Portuguese) Show Abstract

In the modern theory of finance, the research about the predictability of stock market returns is the subject of several papers. Such type of study is indicated as a test of market efficiency. Most part of this type of research are based on the study of the relationship between the stock’s behavior and another variables (Fama e French (1992)) or on the test of mathematical models of time series prediction (Rodríguez, Rivero e Artiles (2001)). An alternative approach to such type of study is related to the theory of non linear systems, more precisely to the theory of chaos. The objective of this paper is to check the existence of chaotic behavior in the contracts of Arabic Coffee between 11/03/20002 until 30/12/2002 (all contracts have expiration on January of 2003). In order to reach the objective, it was utilized the qualitative and quantitative approach described, respectively, in Gilmore (1998) and Ceretta (2003). The main conclusion of the research is related to the encounter of signs of non linear dynamics on the respective market, which indicates that the asset’s behavior is no t predictable on the long term.

Innovation of products in the Brazilian poultry chain: the case of the insumes industry

ID: 19739

Authors: Giuliana Aparecida Santini, Hildo Meirelles de Souza Filho, Gessuir Pigatto.

Source: REAd. Revista Eletrônica de Administração, v. 11, n. 4, p. 1-15, July-August, 2005. 15 page(s).

Keyword: insumes , markets , poultry industry , products , technological innovation

Document type: Article (English) Show Abstract

The main goal of this paper is to discuss product innovations implemented in the period of 1999-2003 in the poultry chain insumes in Brazil. The analysis presented was made possible according to the multi-case studies involving fourteen organizations belonging to the following productive chains: genetics, medication and animal nutrition. This broad segmentation of operations follows its own understanding of the agro-industrial chain of production, which is related to a succession of dissociable transformation operations capable of being separated and linked to themselves by a technical chaining. Among the various results, stands out the inventive effort from the firms on innovating not only on better products, but also in new products. That is possible due to the necessity of incorporating alterations that come from other areas, such as medical and nutrition (introduction of medication for insertion in ration) as well as demands from the internal and external market. In this aspect, the companies which were analyzed showed themselves to be up-to-date, following new market demands.

Business Extension” Program: union of efforts for the maintenance of small businessess

ID: 19738

Authors: Alisson Eduardo Maehler, Rolando Juan. S. Estrada, Paulo Cassanego Junior.

Source: REAd. Revista Eletrônica de Administração, v. 11, n. 4, p. 1-17, July-August, 2005. 17 page(s).

Keyword: government , Interaction , management , small businesses , university

Document type: Article (English)

Joint Ventures Internacionais: considerações teóricas sobre a influência do nível de desenvolvimento dos países de origem das empresas-mãe

ID: 19737

Authors: Fernando Dias Lopes.

Source: REAd. Revista Eletrônica de Administração, v. 11, n. 4, p. 1-15, July-August, 2005. 15 page(s).

Keyword: business systems , cooperative arrangements , development stage , institutional environment , joint venture

Document type: Article (Portuguese) Show Abstract

This is a theoretical essay about the influence of countries` development stage on the formation of international joint ventures. The central argument is that the development stage of the countries shapes the process of strategic alliances formation (CHILD; RODRIGUES, 2000; HYDER, 1999; BEAMISH; BANKS, 1987; LANE; BEAMISH, 1990). This occur because differences in the development stage of countries` parents produce differences in both interest and objectives` partners. Moreover, this difference became the negotiation more complex as a consequence of different business system (WHITLEY, 1992). It is argued that the development stage tends to influence the level of complexity of the joint venture process formation. This difference produce too asymmetries on power relations, whose that are regulated by control of tangibles and intangibles assets, as well by the knowledge of institutional context where the joint venture is hosted. The article presents concepts of international joint ventures, some general considerations about the formation of this kind of arrangements in development countries, the central motives to form joint venture by local and foreigner partner partners, and final considerations.