Guiding factors of fund transfer in welfare programs in Brazil

ID: 10740

Authors: Doraliza Auxiliadora Abranches Monteiro, Marco Aurélio Marques Ferreira, Suely de Fátima Ramos Silveira.

Source: REGE - Revista de Gestão, v. 20, n. 2, p. 147-163, April-June, 2013. 17 page(s).

Keyword: Public Administration , Social Management , Welfare Programs , Welfare Protection

Document type: Article (Portuguese) Show Abstract

There is intense debate among scholars about the targeting of welfare programs. Some authors point out the focus downside of these programs in Brazil, where isolated action policies have prevailed over of the universalizing policies, while others argue the importance of targeted policies. Accordingly, the present study was conducted to verify the existence of guiding socioeconomic factors of distribution of public funds of welfare programs in Brazil. We sought theoretical basis in the characteristics of the Brazilian of Welfare Protection and in the description of various welfare programs implemented by the government. For the analysis, we estimated a multiple linear regression with panel data for the 27 Brazilian states, with a study period between 2004 and 2006. The results indicate the predominance of the “Bolsa Família” program in funds for welfare programs, leading it to the main welfare program in Brazil. Another important aspect concerns the identification of guiding socio-economic factors of fund transfer to welfare programs, which are: population, poverty levels, life expectancy at birth, unemployment rate, gross mortality rate, illiteracy rate and enrollment in elementary school.

Synchronous communication in teaching Statistics applied to Management: a study in a semi-presential discipline

ID: 10741

Authors: Daielly Melina Nassif Mantovani, Maria Aparecida Gouvêa, Adriana Backx Noronha Viana.

Source: REGE - Revista de Gestão, v. 20, n. 2, p. 165-181, April-June, 2013. 17 page(s).

Keyword: E-learning , Interaction , Semi-Presential Teaching , Statistics Applied to Management , Synchronous Communication

Document type: Article (Portuguese) Show Abstract

Teaching Statistics in Business Administration course is quite complex, both for teachers and for students. Distance education has features that make teaching flexible, reducing barriers of time and space, and increasing interaction between teacher and student. This article studied the use of chat in a semipresential discipline of Statistics at FEA-RP. This tool was used to perform elective after class help. There was low participation of students, probably because of the non-mandatory use of chat and concurrency discussion. There was predomination of messages regarding the discipline content, reaching the goal of the activity. There was no significant difference in performance between students who participated in the activity. Chat can be used as a tool in teaching Statistics, since it helps in reducing student’s anxiety and insecurity by approaching him to the teacher; however, to be successful, it is necessary that tutoring is able to help the student.

Concepts and attitudes regarding financial management discipline

ID: 10742

Authors: Anna Cecília Chaves Gomes, Cinthya Muyrielle da Silva Nogueira, Anderson Luiz Resende Mol.

Source: REGE - Revista de Gestão, v. 20, n. 2, p. 183-199, April-June, 2013. 17 page(s).

Keyword: Attitudes , Education Management , Financial Management

Document type: Article (Portuguese) Show Abstract

Among the knowledge needed for the management, there is the need for a broad financial knowledge. However, the Management Course student presents difficulties in learning quantitative disciplines such as Finance. This study investigated the views and attitudes of students in the Management undergraduate program in Financial Management from an attitude scale which includes the affective dimension of the student. Therefore, a structured questionnaire was applied to 937 students. The quantitative data analysis was performed with the aid of SPSS, using descriptive statistics, Pearson correlation and regression analysis. The results showed that the average score on the attitude scale was 52.3, with a standard deviation of 11.5. It was further proven that students with more positive attitude regarding the Financial Management are those who have interest in Finance and the commitment of studying Finance daily. On the other hand, the main reasons that have led students to have unfavorable attitudes regarding Finance are linked to the self-perception of performance and learning, lack of preparation to take courses in Finance and bad past experiences with disciplines involving Finance. Furthermore, attitudes have a bi-directional interface with student performance, since both variables have significant positive correlation with an explanation of approximately 22.1% of one relating to the other one. We reach to the conclusion that it is important to observe attitudes to improve performance with respect to the discipline, and that many factors must be analyzed and leveraged to transform negative attitudes into positive ones.

International distribution channels in dental equipment industry: exclusive distributors versus non exclusive distributors

ID: 10743

Authors: Gustavo Barbieri Lima, Dirceu Tornavoi de Carvalho, Suzana Márcia Marangoni, Nayara Carvalho Alves Pereira.

Source: REGE - Revista de Gestão, v. 20, n. 2, p. 201-215, April-June, 2013. 15 page(s).

Keyword: Business Relationships , Distribution Channels , Export , Internationalization of Companies , Marketing

Document type: Article (Portuguese) Show Abstract

The purpose of this study is to analyze, in a comparative way, the strategies of international channels used by a Brazilian company (ALFA) and a foreign one (BETA) of the same industry – dental equipment –, discussing elements of the relation between producers and their intermediate with respect to the exclusivity or not of the intermediate in representing those brands. The method used was the multi case study. We can highlight the following results: (a) operate with independent international distributors is a way of exporting with broad geographic scope and low investment; it was a way of accelerating the internationalization of the production company; (b) the selection of distributors accepting contractual terms that give the manufacturer more control over marketing key variables, especially those related to positioning and brand image, depends on the desired position, or already conquered, by the distributor; (c) the strategy of direct investment abroad is the result of the market vision sometimes much larger than the one of their country of origin; (d) technology products with high impact on client’s work have the consequence of making the clients establish close relationship with the distributor, buying several other items necessary to a dental office; (e) the issue of exclusivity has more shades than it seems. There are models in which power in manufacturer-distributor dyad weighs over to one side. In new markets, the distributor seems to have more power, since it is who has the key to the foreign market.

Behaviour and environment - a behavioral study of no use of plastic bags’ intention

ID: 10744

Authors: Eliane Bragança de Matos.

Source: REGE - Revista de Gestão, v. 20, n. 2, p. 217-232, April-June, 2013. 16 page(s).

Keyword: Consumer Behavior , Environment , Plastic Bags , TCP , The Intention to Use

Document type: Article (Portuguese) Show Abstract

The perception of the environmental impact of current consumption patterns and the increasing centrality of this discourse in international environmentalism’s mainstream bring new perspectives and arguments concerning the consumerism of contemporary Western societies. From this perspective, the central question of this project was: “What is the intention of not using plastic bags?” Using as a theoretical reference the Planned Behavior Theory, which seeks to understand and predict human behavior in a general way from a reduced set of antecedent variables, we developed an intersectional survey consisting of 226 interviews. Data were processed by equations modeling and treated in Amos 16.0 software. The measurement model considered the mental constructions forming TCP. It was possible to identify as a major contribution of this study that the perceived behavioral control is the most influential factor on the intended not use of plastic bags, hindering the adoption of the behavior of not using plastic bags. Perhaps the fact that it is a settled habit, which involves several routine actions, such as the habit of going to the grocery store and have to plan in advance to take the alternative shopping bag or cart for packaging purchased products, or to count on ecological alternatives offered by commercial establishments, is a major and determining impediment for behavioral change.

Consumer commitment: theoretical review of the concept and its background

ID: 10745

Authors: Guilherme dos Santos Marra, Cláudio Damacena.

Source: REGE - Revista de Gestão, v. 20, n. 2, p. 233-249, April-June, 2013. 17 page(s).

Keyword: Background , Commitment , Consumer , Customer , Determinants , Marketing , Relationship

Document type: Article (Portuguese) Show Abstract

Consumer behavior is changing in recent decades, especially concerning its influence on organizations. Managers and researchers recognize the changes in the relationship between business and consumers, and one of the factors that contribute to this process is the commitment. In the last decade, this issue has been inserted in some disciplines, including in the field of marketing studies, focused on committed relationship between the company and the customer/consumer. In this study, it was possible to see the evolution of this concept, despite some uncertainties in relation to the mental construction. The aim of the study was to develop a theoretical review of the subject, so that an integrative concept and the determining factors for the development of the customer/consumer’s commitment were clearly identified. The definitions and conceptual models developed by Vivek (2009), van Doorn et al. (2010), Brodie et al. (2011) and Hollebeek (2011a) were the main contributions concerning commitment. From these studies, it was possible to have a critical and integrator view of the key concepts related to the subject and its background.

Symbolic perfume brands in perception of consumers

ID: 10746

Authors: Andréa de Albuquerque de Lima, Wesley Vieira da Silva, Eliane Cristine Francisco Maffezzolli, Daniela Torres da Rocha.

Source: REGE - Revista de Gestão, v. 20, n. 2, p. 251-265, April-June, 2013. 15 page(s).

Keyword: Brand , Perfume , Symbolism

Document type: Article (Portuguese) Show Abstract

It is not today that marketing argues that in a competitive market organizations need to identify and distinguish their offerings and this differentiation is presented to consumers only as a brand. In recent years it has been noted the growing importance attached to the brand as an asset for organizations. It is a product’s component which has gained remarkable attention and, in many cases, has turned into the largest asset of the company. We see a great deal of thinking about the importance of brands for organizations. The challenge for the companies is hot create a brand, but to build a brand that brings meaning and benefits to consumers. These benefits are both functional and symbolic. With the aim of verifying the relation between the symbolic benefits and perfume brands in the perception of consumers, we made an online survey with 200 consumers using the Qualtrics Survey Software, in which was applied a range of symbolism and brand experience already tested by Wolff (2002). The factor analysis resulted in five symbolism factors, namely: experience, prestige, exclusivity, trust/exceeded expectations and status. As a result, the brands perceived as more symbolic were Boticário and Dior.

Operational improvements of continuous process with tools of lean production - a case study in a Brazilian petrochemical

ID: 10747

Authors: Francisco Uchoa Passos, Irlam Reis Aragão.

Source: REGE - Revista de Gestão, v. 20, n. 2, p. 267-283, April-June, 2013. 17 page(s).

Keyword: Continuous Proceedings , Efficiency , Lean Production , Operational Improvements

Document type: Article (Portuguese) Show Abstract

This study seeks to evaluate operational improvements in Brazilian petrochemical company Braskem, which has been using lean production management tools to monitor its processes. There was some improvement in plant efficiency, measured from the beginning of implementation of management tools Six Sigma and TPM. Thus, we investigated three efficiency indicators considered by the company of great importance for the competitiveness of the business: the physical loss of products, plant’s energy efficiency, and the utilization rate of assets. The differences observed in these indicators, before and after the use of the tools, were tested for its statistical significance, which revealed that the physical losses of ethylene and plant’s energy efficiency improved, almost reaching the performance considered as class world. As for the utilization rate of assets, although it has evolved positively, still is at a considerable distance from that performance standard. By registering operational improvements in a continuous process plant, with lean production tools, this study indicates that these instruments, even if they have no causal relation with the improvements, are suitable for continuous processes and could have a much broader use, oriented, first of all, by the general approach of process optimization and, somehow, regardless of the nature of productive activity.

Índice anual por área de conhecimento 2012

ID: 10739

Authors: Revista de Gestão.

Source: REGE - Revista de Gestão, v. 20, n. 2, p. 513-692, April-June, 2013. 180 page(s).

Document type: Other (Portuguese)