ID: 60214
Authors:
Giovana Sordi Schiavi, Ariel Behr.
Source:
Reunir: Revista de Administração, Contabilidade e Sustentabilidade, v. 10, n. 3, p. 47-59, September-December, 2020. 13 page(s).
Keyword:
Accounting Areas , Accounting Business , Business models , Canvas
Document type: Article (Portuguese)
Show Abstract
Business models are important strategic tools for articulating and analysis of different organizational components, aiming at creating value to the customers. This article proposes to identify the value delivered to the accounting services customer, through the structural organization and characteristics of the traditional business models, in relation to their respective areas of activity in Accounting. Interviews were carried out with academic and market professionals to describe information about the current accounting business models on the market, based on the analysis of categories derived from the Canvas literature. It is observed that the business models of accounting areas deliver proposals of different values to their customers. Tax Accounting and the Forensic Accounting deliver value that reflects on financial aspects, either by reducing losses or increased earnings. While the Management Accounting, Accounting Information Systems, and Audit have their deliveries focused on managerial aspects, contributing to the decision-making process, organization and analysis of the information, and largest organization of internal controls and corporate governance, respectively. On the other hand, the activities that meet the legal obligations, in Financial Accounting, does not deliver value so impactful to the client. Those results contribute to the field showing the organization form and value creation of different accounting business models, bringing action possibilities for managers. This is because, faced with a scenario of changes in the accounting area, attention is required in relation to the structuring of accounting businesses.