Editorial

ID: 29669

Authors: Revista ADM.MADE.

Source: Revista ADM.MADE, v. 8, n. 9-10, p. 11-12, January-December, 2005. 2 page(s).

Document type: Editorial (Portuguese)

Dimensions of an effective marketing strategy: adaptive planning and market orientation

ID: 29670

Authors: Janaina de Moura Engracia Giraldi, Marcos Cortez Campomar.

Source: Revista ADM.MADE, v. 8, n. 9-10, p. 15-38, January-December, 2005. 24 page(s).

Keyword: marketing , planning , strategy

Document type: Article (Portuguese) Show Abstract

This article aims at analyzing the dimensions of an effective marketing strategy: the adaptive planning process and the need to have a market orientation. As it is a theoretical article, the research method used was the exploratory research, using secondary data analysis. The search in secondary sources has involved bibliographic surveys, such as book reviews and researches already done on the subject under study. It has been verified that a firm’s survival in the long run depends on its capacity to timely anticipate the markets evolution and to fit its structure and its activities mix.

Evaluation of “Unifenas Rural” - University Extension Program for Rural Development of Alfenas Micro Region in Southern Minas Gerais

ID: 29671

Authors: Marcelo Márcio Romaniello, Virgílio Cézar da Silva e Oliveira, Robson Amâncio.

Source: Revista ADM.MADE, v. 8, n. 9-10, p. 39-58, January-December, 2005. 20 page(s).

Keyword: evaluation , rural development , university extension

Document type: Article (Portuguese) Show Abstract

The Unifenas Rural Project aims at promoting a fieldwork university extension program for undergraduate students of Agronomy, Veterinary Medicine, and Animal Science at José do Rosário Vellano University - UNIFENAS. From this project, students develop practice through the elaboration and implementation of technical projects of rural extension on farms, making possible information exchange between both parts, the improvement of technical knowledge and generation of research work. Nevertheless, in spite of the importance of this program as a tool for the solution of regional problems, the project has not yet been evaluated. Therefore, this work was conducted aiming at evaluating Unifenas Rural program, analyzing the stated objectives and their effectiveness in face of results reached. From this research, it was stressed that the objectives stated by the project have been partially attained, although of little effectiveness, as far as the perceptions of the participant students in the Unifenas Rural university extension project are concerned.

The cycle of life of the product about the optics of the costs management

ID: 29672

Authors: Amilton Fernando Cardoso, Marianne Hoeltgebaum, Marcio Alves.

Source: Revista ADM.MADE, v. 8, n. 9-10, p. 59-71, January-December, 2005. 13 page(s).

Keyword: client , costing , product life cycle

Document type: Article (Portuguese) Show Abstract

The aim of this article is to examine different views on the issue of costing the product life cycle. It is worth noting that, for the manufacturer, it is not enough to be aware of costs involved in the product life cycle up to the point of its discharging by the client. This is very important, mainly because this issue can be a decisive factor for the client when choosing its supplier.

Study on the importance of some attributes of beef for certain consumers

ID: 29673

Authors: Alessandro Silva de Oliveira.

Source: Revista ADM.MADE, v. 8, n. 9-10, p. 73-92, January-December, 2005. 20 page(s).

Keyword: alimentary safety , beef , consumer , traceability

Document type: Article (Portuguese) Show Abstract

Brazil is one of the countries with the largest index of consumption of beef per person all over the world; its market is under major changes and displays a growing demand for quality products. Thus, this article aims at analyzing some attributes of beef worth noting by the consumer and considers as important factor when this product has been bought. For a sounder foundation, at first, a literature review has been accomplished, focused on the origin of the consumption and on the consumer of beef, and, soon after, the issue of alimentary safety and traceability has been brought about. A descriptive research has also been done, using a survey among 200 subjects who have answered to a structured questionnaire. It was used a non-probabilistic sample, due to the convenience of data collection. The most important items pointed out by the interviews have been: compliance with hygiene laws; being chemical additive-free; being exempt from strange materials; good appearance; pleasant smell; and having a quality stamp.

Globalization and the new entrepreneurial strategies in the Brazilian textile chain: a discussion of the high road for a competitive insertion

ID: 29674

Authors: Paulo Fernandes Keller.

Source: Revista ADM.MADE, v. 8, n. 9-10, p. 93-124, January-December, 2005. 32 page(s).

Keyword: Economic Sociology , entrepreneurial strategies , globalization , textile industry , value chain

Document type: Article (Portuguese) Show Abstract

This paper analyzes the changes occurring in the Brazilian textile and apparel industries since the 1990’s as the result of the economic globalization and the Brazilian trade liberalization. The paper adopts the value chain approach to give a broad perspective of the relationships among the several links that form the textile and apparel chain. The paper begins with an analysis of the changes that have been occurring in the world textile and apparel industries since the 70’s and the emergence of a new competitive pattern based on the strategic responses of the firms of the advanced countries, which depend on more cooperative links among the firms. The paper then analyses the impacts of the process of globalization of the markets and the main responses of the Brazilian textile entrepreneurs. Further, the paper analyses those changes from the high road perspective for a competitive insertion of Brazilian apparel and textile firms into the global economy.

Cluster development in Brazil: the professional education

ID: 29675

Authors: Flávio Henrique dos Santos Foguel, Miguel Arantes Normanha Filho.

Source: Revista ADM.MADE, v. 8, n. 9-10, p. 125-148, January-December, 2005. 24 page(s).

Keyword: cluster , competitiveness , professional education

Document type: Article (Portuguese) Show Abstract

This paper discusses the impact of technological undergraduate formation of human resources for clusters development in Brazil. This study deals with cluster and technological education concepts using a bibliographic research about Brazilian cluster experiences. During the last two decades, clusters (geographically concentrated and interconnected companies of specific segments) have been the focus of growing interest for companies, government and scholars due to the success of several clusters around the world, as well as in Brazil, on aspects such as competitiveness, longevity, job creation and innovation capacity. The study describes the Brazilian government efforts for export and import improvement, reflected in the Pluriannual Plan (2004-2007), and provides a reflection about the importance of education and training, technology development, institutions improvement, access to the capital markets, as well as to stress importance of the technologist formation (technological undergraduate formation) to the success of cluster systems.

Evaluation of the possibilities of development for a furniture local productive arrangement (LPA) at Carmo do Cajuru (State of Minas Gerais, Brazil)

ID: 29676

Authors: Rodrigo Ferraz de Almeida.

Source: Revista ADM.MADE, v. 8, n. 9-10, p. 149-174, January-December, 2005. 26 page(s).

Keyword: cooperação , desenvolvimento , inovação

Document type: Article (Portuguese)

Perceptions of the participants of business games concerning the conditions that facilitate learning in business simulation: search exploratory

ID: 29677

Authors: Adonai José Lacruz, Lamounier Erthal Villela.

Source: Revista ADM.MADE, v. 8, n. 9-10, p. 175-202, January-December, 2005. 28 page(s).

Keyword: business games , learning , managerial education

Document type: Article (Portuguese) Show Abstract

The purpose of this paper is to explore the perceptions of participants of business games concerning the conditions that facilitate learning in business simulation. The survey methodology was used to describe the application of business game GI-MICRO to 107 undergraduate Business Management students, divided among three programs. Participants answered questionnaires, which were then submitted to univaried and bivaried statistical analyses. The results showed that business games, if developed and performed in a similar way to this study, are characterized as a methodology that contributes for furthering competences. Based on the results of these analyses, propositions are presented for the use of business games, in relation to program structure, endogenous and exogenous stimuli to the game and its rules so as to create and potentialize conditions that facilitate learning through business games.