Editorial

ID: 41259

Authors: Ubiratã Tortato.

Source: Revista Brasileira de Estratégia, v. 9, n. 1, p. 7-7, January-April, 2016. 1 page(s).

Document type: Editorial (Portuguese)

Critical success factors for project management support information systems: SEBRAE/RN Case

ID: 41260

Authors: Tâmara Patrícia Filgueira de Melo Moura.

Source: Revista Brasileira de Estratégia, v. 9, n. 1, p. 8-25, January-April, 2016. 18 page(s).

Keyword: Critical success factors , Information systems , Project management

Document type: Article (English) Show Abstract

The current economic climate is driving the work of companies in the execution of projects that need to be managed and monitored periodically. Historically term goals, cost and quality are thermometers to measure success or failure of companies. For better project management, systems are needed that give support from the structure to the budget of each project, as well as its monitoring throughout the execution. The result of the components mentioned above reflect the overall results of the institution. Therefore, this study investigated through case study methodology, critical success factors for information systems that support project management in Sebrae/RN, and sought, through the project managers, to raise factors that influence decisions in search of improving the performance of the organization studied. Thus, a quantitative and qualitative research was applied. The results showed the critical success factors that hinder optimal performance of information systems from the structuring to the execution and monitoring of projects.

Mergers and acquisitions with a focus on resources and organizational capabilities

ID: 41261

Authors: Gustavo Geovany Araujo do Carmo, Reynaldo Cavalheiro Marcondes.

Source: Revista Brasileira de Estratégia, v. 9, n. 1, p. 26-42, January-April, 2016. 17 page(s).

Keyword: Capabilities; Merger and Acquisition , Resource Based View , Strategic Management , Strategic Resources

Document type: Article (English) Show Abstract

This article aims to understand the focus given in mergers and acquisitions (M & A) operations for the acquisition of new resources and strategic capabilities. It is based on the resource-based view (RBV) and descriptive exploratory qualitative research. We interviewed nine officials who have managed these operations in large companies in different types of businesses in Brazil. Data were processed and analyzed by applying content analysis. Two groups of companies regarding the focus of resources and capabilities in M & A transactions were identified: those with a tangible-intensive profile that physical assets were considered sought-after and strategic and those characterized with an intangible-intensive profile that de-emphasized capacity. The competitive advantages sought by these companies aimed at raising the perceived value by customers to expand their market and maximize returns and benefits for the shareholders. The adoption of an M & A strategy effectively enabled the expansion of the portfolio of products and services offered to customers.

Advertising expenditures in Brazil and its connection with the international economy

ID: 41262

Authors: Fábio Pesavento, André M. Marques.

Source: Revista Brasileira de Estratégia, v. 9, n. 1, p. 43-61, January-April, 2016. 19 page(s).

Keyword: Advertising Expenditures , Fixed Effects , Principle of Relative Constancy

Document type: Article (English) Show Abstract

The strong performance of the Brazilian economy during the 2000s allows the expansion of various sectors, including the advertising market, associated with the growth of the domestic market and the intensification of trade relations with other countries. The main objective of this study is to test the Relative Constancy Principle (RCP) in the context of greater integration with international economy, controlling for several factors that may exhibit some influence on the performance of the advertising market. We adopt a panel data of two periods for 49 countries and estimate a linear fixed effects model with dummies, controlling for the heterogeneity and unobserved factors of the countries. The results suggest that the advertising market of China, the United States and India have significant patterns above the average. The study does not support the RCP, yet they identify important regularities in those countries in relation to the advertising market. The level of activity and international reserves have a significant effect on the advertising market in countries; the higher the share of industry and services (urbanization), the higher the expenses on advertising; the inflation rate is nonlinearly related to the advertising market performance; the economic freedom index and the presence of Generations X and Y are associated with a reduction in advertising expenditure.

Pro-innovation restructuring strategy: case study of a multipurpose public organization in health

ID: 41263

Authors: Patrícia Santos Cavalheiro Silva, Marcos Filgueiras Jorge, Branca Regina Cantisano dos Santos e Silva Riscado Terra, Jorge de Abreu Soares, João Alberto Neves dos Santos, Marcelino José Jorge.

Source: Revista Brasileira de Estratégia, v. 9, n. 1, p. 62-78, January-April, 2016. 17 page(s).

Keyword: Competitive advantage , Efficiency , Innovation

Document type: Article (English) Show Abstract

The aim of this article is to measure the effect on performance, of the innovation in the organizational structure of the laboratories for clinical research associated with healthcare in infectious diseases of the Evandro Chagas National Institute of Infectious Diseases (INI) at Fiocruz in 2007, an effect herein identified as representative of the corporate intangible assets resulting from such restructuring strategy. The method consists, first, in the analysis of the literature about the measurement of intangible assets and organizational innovation, the potential effects of organization�s structure in performance, and the assessment of multipurpose public organizations in health, as sources of the basic notion on relations between intangible assets, organizational structure and performance which is used in this research. Next, the empirical research involves: (a) characterizing the change in organizational structure of 8 INI laboratories; (b) quantifying variables on the use of consumer goods and specialized personnel and on the production of teaching, research and health care; (c) calculating indicators about the development of relative technical efficiency of INI laboratories in the period 2002-2014, through Data Envelopment Analysis (DEA); and (d) using these indicators to compare the performance of these laboratories before and after the organizational innovation associated with the adoption of the Innovative Structure in their restructuring. As a contribution to knowledge, opens up prospects of collaborative research in Administration, Accounting and Economics for the development of a metric for organizational innovation. As management contribution, confirms the association between restructuring of INI laboratories as Innovative Organizations and their improvement in performance. Although the case study method imposes limitations to the generalizability of these results, mainly because there are no sufficient multipurpose organizations that use this methodology in performance assessment, it brings evidence on the potential benefit of the entrepreneurial-oriented innovation for the expansion and improvement of multipurpose public organizations.

Business models adopted by intermediaries in the use of open government data

ID: 41264

Authors: Edson Carlos Germano, Cesar Alexandre de Souza, Violeta Sun.

Source: Revista Brasileira de Estratégia, v. 9, n. 1, p. 79-94, January-April, 2016. 16 page(s).

Keyword: Business Model , Intermediaries , Open Data Value Chain , Open Government Data

Document type: Article (English) Show Abstract

After the adoption of open data policies by governments around the world, new business models began to explore the databases opened and create new products and services that may or not generate revenue for its providers. From this scenario, this study aimed to understand the business models adopted by service providers that use open government databases or databases built from public data and data captured by tools resulting from these new products and services. Therefore, we analyzed seven cases of businesses awarded in prizes that had evaluation criteria such as innovation, technology and services to the population. This qualitative study aimed to identify evidences of phenomena relating to the use of open government databases, the participation of these service providers in the open government data value chain and features present in their business models that could be replicated in new cases. The main findings revealed that business models need to create databases that standardize and integrate the various data sources applied before using this data into their tools offered to users. Products and services were designed to assess the monitoring and supervision of public administration and contribute to an improvement in the use of public utility by the tool users. We also identified that business models linked to activities such as provision of utilities, building of groups around a common theme, socio economic development and social participation in public management.

Strategies for family business professionalization in the gastronomic field

ID: 41265

Authors: Madelon Xavier Kuss, Luis André Wernecke Fumagalli.

Source: Revista Brasileira de Estratégia, v. 9, n. 1, p. 95-112, January-April, 2016. 18 page(s).

Keyword: Family Succession , Female Management Model , Restaurants and Cafeterias

Document type: Article (English) Show Abstract

In a market highly competitive and fast-moving, professionalization has become a sine qua non for the survival of the business. To stand out among thousands of businesses, family firms need to implement processes and add tools that have been applied for a long time in large and multinational corporations. The central idea of this study is to expose the reality of a family company, its strengths and challenges to maintain a healthy relationship between the members and the business, as well as the acceptance of implementation strategies in the succession process. Although sometimes the circumstances may seem difficult, there is always time to change. As regards the methodology, the research was exploratory and the procedure adopted was the case study conducting a qualitative research.