ID: 4569
Authors:
Luiz Fernando Leite, Peter Seidl, Adelaide Maria de Souza Antunes.
Source:
Revista Brasileira de Inovação, v. 7, n. 1, p. 25-62, January-June, 2008. 38 page(s).
Keyword:
Dynamic Innovation Models , Fluid Catalytic Cracking (FCC) , Organizational Learning , R&D Management , Technological Pathway
Document type: Article (Portuguese)
Show Abstract
The technological background of Petrobras in Fluid Catalytic Cracking area is shown, as well as its building knowledge pathway, which encompasses four phases: operational learning; acquisition; consolidation; and mastery. The first stages of this technological evolution route, the operational learning and the acquisition phases, were analyzed according to well known Organizational Learning Models, such as those of Nevis, DiBella and Gould; Huber; and Senge, being checked to which model the company learning pathway fits better. The final stages of the evolution process, the consolidation and the mastery phases, are analyzed from the point of view of Dynamic Innovation Models. A survey of these models is made, from the linear ones – technology push and market pull; to more complex ones – Kline and Rosenberg, third, fourth and fifth generation of innovation process; and dynamic models – Utterback; Kim; Nonaka and Takeuchi. The technology evolution pathway for developing countries – from operation to innovation – is also analyzed then discussed and checked to which model the Petrobras innovation route shows better fitness. Some strategies that have significantly contributed to the success of the FCC technology are pinpointed.