Editorial

ID: 9787

Authors: Sara Joana Gadotti dos Anjos, Cynthia Harumy Watanabe Corrêa.

Source: Revista Brasileira de Pesquisa em Turismo, v. 7, n. 1, p. 1-2, January-April, 2013. 2 page(s).

Document type: Editorial (Portuguese)

Ageing in travel

ID: 9788

Authors: Alessandra Silva Carvalho, Maria do Rosário Rolfsen Salles.

Source: Revista Brasileira de Pesquisa em Turismo, v. 7, n. 1, p. 3-13, January-April, 2013. 11 page(s).

Keyword: Aging , Leisure , Sociability , Tourism

Document type: Article (Portuguese) Show Abstract

The significant increase in the elderly population in the world has fostered the interest of some fields of knowledge. Regarding the field of tourism is notorious discussion about aging, once the elderly represent potential travellers and the variety of opportunities seems almost limitless these days. Based on these findings, this article proposes to discuss the aspects that relate aging to tourism. Seeking to improve the quality of life of elderly patients, following the trip peculiarities and improving the time of travel for the elderly. This is a qualitative research that apply a semi-structured questioner to seven elderly people who travel regularly, there were extensive content analysis with the data collected. The results in this survey pointed that in the 21st century industry has begun reshaping itself to accommodate older travelers with special services and in order to make their stay more comfortable that Indicated important developments on the relevant role of these trips for the sociability of such individuals.

Adoption of innovations in tourism services: A study of multiple cases in bars and restaurants of Aracaju's seafront (SE, Brazil)

ID: 9789

Authors: Éder Danilo Bezerra, Débora Eleonora Pereira da Silva.

Source: Revista Brasileira de Pesquisa em Turismo, v. 7, n. 1, p. 14-34, January-April, 2013. 21 page(s).

Keyword: Electronic order pad , Innovation , Services , Technology , Tourism

Document type: Article (Portuguese) Show Abstract

The present paper has as its main goal to analyze, through a multiple case study, the impact caused by the adoption of new technologies in tourism businesses, which increasingly incorporate technology to their activities. For this, we conducted semi-structured interviews with managers of four bars and restaurants of Aracaju’s seafront (Sergipe/Brazil), supported by a survey that assessed how the adoption of electronic controls by these companies affects both their customers' perceptions regarding the quality of their services, as well as their employees' perception about the technology as a working tool. In this sense, this research is based on the theory of diffusion of innovations proposed by Rogers (1995), which points out five attributes perceived in innovation that influence the individual decision to either adopt or reject an innovation. As the results and implications of the study we can highlight the attempt of bridging dichotomous concepts in innovation, emphasizing the role of technology in the service sector, and providing a reflection on the convergence between the human and technological aspects that transform concepts and ideas deeply rooted in innovation studies and tourism, and also the discussion about the extent to which there is a need for such sector to increase the presence of technology in their activities, given the different perceptions of the involved parts about the role of the technological innovation in tourism.

Marketing and strategic management in hotel industry: a bibliometrics study

ID: 9790

Authors: Edegar Luis Tomazzoni, Isabel Angélica Bock.

Source: Revista Brasileira de Pesquisa em Turismo, v. 7, n. 1, p. 35-50, January-April, 2013. 16 page(s).

Keyword: Bibliometrics , Hotel industry , Marketing , Strategy , Tourism

Document type: Article (Portuguese) Show Abstract

Despite doubts and questions about its theoretical consistency, tourism studies tend to be consolidated as scientific field. The production of studies about hotel industry as essential activity of tourism is recent, but stands out important epistemological organizational spaces. This paper analyzes the production of knowledge and contributions to the scientific studies advancement in marketing and strategic hospitality management through articles published by the leading academic journals of tourism in Brazil. The method adopted was the bibliometrics research. Among the 552 articles published between April 2008 and August 2012, 64 were about hotel industry, sixteen of them grounded in marketing and nine in strategy. The studies show the complexity of the strategic management and marketing of hotel firms and provide to academic researchers, managers and professionals in hospitality reflections of the importance of the knowledge of this area.

Background to the satisfaction chain: an investigation through structural equation modeling

ID: 9791

Authors: Wagner Junior Ladeira, Gustavo da Silva Costa, Fernando de Oliveira Santini, Clécio Falcão Araújo.

Source: Revista Brasileira de Pesquisa em Turismo, v. 7, n. 1, p. 51-67, January-April, 2013. 17 page(s).

Keyword: Consumer background , Consumer experience , Satisfaction

Document type: Article (Portuguese) Show Abstract

Satisfaction studies have become crucial to improve the relationship between guests and hotels. With that in mind, this study analyzes the functional relations interfering in customer satisfaction in the hotel sector, based on the analysis of two elements: consumer background, related to previous experience and expectation; and consumer experience, related to the business’s physical aspects and social environment. Therefore, four hypotheses were formulated and tested with 260 guests in hotels located in the State of Rio Grande do Sul. The results support the hypotheses formulated, indicating that physical environment is the greatest satisfaction predictor for hotel customers, followed by the “previous experience,” “social environment” and, finally, “consumer expectation.”

Citizenship and tourism: two looks and a destination

ID: 9792

Authors: Ana María Fernández Poncela.

Source: Revista Brasileira de Pesquisa em Turismo, v. 7, n. 1, p. 68-91, January-April, 2013. 24 page(s).

Keyword: Citizens , City of Mexico , Images and opinions , Perceptions , Tourists

Document type: Article (Spanish) Show Abstract

The text presents different eyes to the city of Mexico today. Its aim is to show and analyze images and opinions, memory, the imaginary and social representations of how brief and general. For this purpose has two social groups, domestic and foreign tourists are taken on the one hand, and of other habitants of the city. The methodology basically focuses on the application of interviews with both groups, review, comparison, analysis and interpretation. Finally there are coincidences and differences too in results obtained narratives, two eyes on the same object, the geographical and cultural, for the same destination. Something that refers to lot's people from a positive or a negative conception. Also the places, culture, history and activities seem positive to tourists. According to citizenship, fewer cars, better transport and more education and culture are desired.

Competitiveness in tourism: a comparison between Brazil and Switzerland

ID: 9793

Authors: Maria Gabriela Montanari, Janaina de Moura Engracia Giraldi.

Source: Revista Brasileira de Pesquisa em Turismo, v. 7, n. 1, p. 92-113, January-April, 2013. 22 page(s).

Keyword: Brazil , Competitiveness , Switzerland , Tourism

Document type: Article (Portuguese) Show Abstract

Despite the unstable global situation and the crisis in the euro area, world tourism has remained strong and with a positive growth in the last years. Besides, this activity has a great economic and social importance which is reflected in its ability to generate jobs and income. Thus, this article aims to analyze the competitiveness of the tourism sector in Brazil and Switzerland, comparing the two countries through competitive factors identified by the World Competitiveness Index in Tourism (Travel & Tourism Competitiveness Index - TTCI). Making this comparison, it was revealed that Switzerland is much more developed than Brazil in this sector and therefore has many more sources of competitive advantages, from which are highlighted sustainability, transportation infrastructure and human and cultural resources. On the other hand, Brazil has a great strength with its natural resources, which is not enough to guarantee a developed tourism sector. Thus, information was obtained that can collaborate with the tourism industry and the governments of both countries to develop strategic actions and for theoretical research in the area.Keywords: Tourism; Competitiveness; Brazil; Switzerland.

Decoding websites: how to create a distinctive mental image for hotel services?

ID: 9794

Authors: Maria de Lourdes Barbosa, Anderson Souza, Salomão Farias, Michelle Kovacs.

Source: Revista Brasileira de Pesquisa em Turismo, v. 7, n. 1, p. 114-128, January-April, 2013. 15 page(s).

Keyword: Brand identity , Image administration , Intangibility of hospitality services , Websites

Document type: Article (Portuguese) Show Abstract

Information available in websites encompasses symbols and hints that help consumers to construct images of the enterprises by interpreting the attributes and benefits of the services and products being offered. A direct communication between company and consumer is thus established. To understand how this communication system works, this article makes use of semiotics as an approach to dealing with the data, and to make hypotheses on how effective the messages are. The propositions made relate to the strategies the enterprises may follow to overcome the intangibility problem – a common feature of services – and establish a brand identity for them. The qualitative research that supports this article focused on the website of the Accord Hotels Network in Brazil, an organization that works with several types of hotels. It was found that the problem of how to create in the consumer a mental image distinctive of a service with so many tangible and intangible features is a complex one which can only be solved with the recourse to diversified and well defined strategies.

The process of outsourcing hotel services: motivations and theoretical foundations

ID: 9795

Authors: Kawana Harue Sato, Tomás Sparano Martins, Heitor Takashi Kato, Roberta Rocha Rosa Martins, Eduardo Damião da Silva.

Source: Revista Brasileira de Pesquisa em Turismo, v. 7, n. 1, p. 129-148, January-April, 2013. 20 page(s).

Keyword: Coespecialization , Dynamic capabilities , Hotels , Outsourcing , Process

Document type: Article (Portuguese) Show Abstract

This study discusses the process of outsourcing in hotels. The aim of this study was to determine why the hotels outsource their services and activities, and how the outsourcing process occurs in hotels in Curitiba, in the perspective of dynamic capabilities. Specifically we took as basis the theoretical model of Teece (2007) of the microfoundations of dynamic capabilities, in which the author proposes that the exploitation of organizational boundaries and coespecialization are part of the dynamic capability of organizations. Regarding the analysis, we used the technique of analyzing the content of categorical six hotels. The results show that the decisions of outsourcing were primarily motivated by financial reasons, such as the possibility of reducing costs and improving performance financier. In relation to the outsourcing decision process, it was observed that formalized processes are adopted especially by hotels that belong to chains. Independent hotels adopt more informal processes in the outsourcing decision.

Scientific tourism communication in Brazil: Descriptive analysis of national journals from 1990 to 2012

ID: 9796

Authors: Glauber Eduardo de Oliveira Santos, Mirian Rejowski.

Source: Revista Brasileira de Pesquisa em Turismo, v. 7, n. 1, p. 149-167, January-April, 2013. 19 page(s).

Keyword: Brazil , Descriptive analysis , Journals , Scientific communication , Tourism

Document type: Article (Portuguese) Show Abstract

This paper provides descriptive analysis of 2.126 articles published in 20 Brazilian tourism journals from 1990 to 2012. It offers a comprehensive and objective picture of these journals, contributing to the debate about editorial policies, as well as to a broader understanding of the Brazilian academic research developed in this period. The study analyses the evolution of the number of published papers and descriptive statistics about the length of articles, titles and abstracts. Authors with the largest number of publications and the most recurrent keywords are identified. The integration level among journals is analyzed; point out which publications are closer to the center of the Brazilian tourism scientific publishing network.

Strategies for market orientation in the tourism sector of Balneário Camboriú and Bombinhas (SC, Brazil)

ID: 9797

Authors: Carlos Marcelo Ardigó, Fabricia Durieux Zucco, Olga Regina Cardoso.

Source: Revista Brasileira de Pesquisa em Turismo, v. 7, n. 1, p. 168-189, January-April, 2013. 22 page(s).

Keyword: Food sector and accommodation , Market orientation , Tourism

Document type: Article (Portuguese) Show Abstract

The growing competitiveness of the tourism sector demands from the organizations a greater capacity in responding to the marketing demands. In this context the market orientation (MO) assumes a relevant role regarding the intensification and maintenance of businesses. The MO has been the focus of several studies which the main findings correlate the superior development of the organizations in different aspects of the business performance. Considering the relevance of the theme, this study characterized as research-type survey, descriptive type, had the objective of analyzing the scale determinants for the OM level evaluation proposed by Hoorley, Saunders and Piercy (2005) in the companies context in the food sector also the lodging in two cities in the central north coast of Santa Catarina state (Brazil): Balneário Camboriú e Bombinhas, in which the tourism represents the main economic source. We have sought to evaluate the relation between the OM and the subjective financial results according to the manager’s perception, and comparing the OM level development between the two cities. The findings do not present clear evidences that a major level of OM can influence positively or negatively in the financial results of the researched organizations. The association between financial development, OM and their determinants had been less significant in the evaluation of the two cities. The research has also indicated that the OM global construct is positive and significant with all of its determinants.