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ID: 4650

Authors: Revista Brasileira de Pesquisa em Turismo.

Source: Revista Brasileira de Pesquisa em Turismo, v. 2, n. 3, p. 1-2, July-September, 2008. 2 page(s).

Document type: Editorial (Portuguese)

The opinion in relation to a tourism crisis: the media culture behind the scenery

ID: 4651

Authors: Alfredo Ascanio.

Source: Revista Brasileira de Pesquisa em Turismo, v. 2, n. 3, p. 3-18, July-September, 2008. 16 page(s).

Keyword: Content analysis , Opinions , Tourism crisis

Document type: Article (Spanish) Show Abstract

This article examines the attitude of 15 tourism ejectives interviewed to complete a press report published by the newspaper La Provincia of Palmas de Gran Canarias. Using the techniques of content analysis, it aims to investigate the real meaning of tourism’s crisis that was unfolding on the island Gran Canaria. The findings show that the interviewed executive, all of whom work on a decision making level, minimize their share of responsibility for the tourism’s crisis and for the oversupply of tourism accommodations. They also try to persuade the readers that the responsibility for this crisis should attributed to other sectors and not to the internal decisions and the externals factors related to the commercialization of the Canarian “touristic product”. The postulated hypothesis that “what is transmitted is the feeling that something is being held back and not everything is said”.

Perceptions on hospitality when visiting secluded communities of Guaranis, Caiçaras e Quilombolas in Paraty Region

ID: 4652

Authors: Luis Alberto Beares, Samanta Gallo Cabral.

Source: Revista Brasileira de Pesquisa em Turismo, v. 2, n. 3, p. 19-40, July-September, 2008. 22 page(s).

Keyword: Communities , Culture , Hospitality , In sito tourism

Document type: Article (Portuguese) Show Abstract

Tourism in secluded communities puts different cultures in contact with each other and must be handled carefully not to cause environmental damage as well as cultural loss which might jeopardize the local development and create hostile relationships. The proposal of in sito tourism, considering the local memory and patrimony as a hospitality potential, was observed during technical visitations to three communities located in the Paraty region and surroundings: Guarani, Caiçara (fishermen) and Quilombola(African slaves descendants). Through field work involving visitations to communities and interviews with locals, information regarding cultural differences and the importance of the land occupation in the history of each of the communities was assessed. The common link in the history of these peoples is the struggle for the right of land possession. During visits when people shared their territory various forms of hospitality in each community were verified, issued from different cultures and cultural value.

Relationship among tourism, ownership of land and heritage: a contribution to the planning of sustainable tourism in Bahia, Brazil

ID: 4653

Authors: Natanael Reis Bomfim, Djaneide Silva Argolo.

Source: Revista Brasileira de Pesquisa em Turismo, v. 2, n. 3, p. 41-53, July-September, 2008. 13 page(s).

Keyword: Sustainable Planning , Territory , Tourism

Document type: Article (Portuguese) Show Abstract

This article aims to analyze the relationship among land appropriation by tourism and its impacts in culture and environment, claiming for sustainable tourism planning in Cacau Seashore in Bahia. Discourses of several authors of planning issues who write on sustainable tourism and regional development in an inter-disciplinary base were analyzed. To value those communities held in the periphery of the economic system, who many times get into drug dealing or prostitution (and sex tourism in which Brazil is a world leader) for survival is evidenced.

Where are you going? Marketing mix analysis of a tourim destination in Santa Catarina State (Brazil)

ID: 4654

Authors: Giancarlos Francisco Miguel, Ricardo Boeing-da-Silveira.

Source: Revista Brasileira de Pesquisa em Turismo, v. 2, n. 3, p. 54-89, July-September, 2008. 36 page(s).

Keyword: Marketing Mix , Tourism , Tourism Destination

Document type: Article (Portuguese) Show Abstract

This paper presents a research carried out in order to analyze the “four P” of the marketing mix (product, price, place and promotion) in a seaside tourism destination in Santa Catarina, through the eyes of some interviewees representing each public and private business sector. It was a qualitative research, exploratory and descriptive, and the data were obtained through semi strutured interviews. The outcome revealed that the destination is not structured yet to be considered a touristic product, because at present it is changing from sun and sea tourism to nature tourism and it lacks investments for infra structure, mainly in sewage and roads. Price was considered fair by entrepreneurs and extremely high by civil servants. Commonly the destination is placed directly in the market, with no intermediation of tour operators or retail agents. and it is promoted through tourism fairs, newspapers and journals as well as internet. Actions are generally not planned, no partnerships between trade and public sector were detected nor integration with other components of the marketing mix.

Public management of urban hospitality: a case study of Agua Branca Park, São Paulo City

ID: 4655

Authors: Luciana Carla Sagi.

Source: Revista Brasileira de Pesquisa em Turismo, v. 2, n. 3, p. 90-105, July-September, 2008. 16 page(s).

Keyword: Leisure and society , Public Management , Urban Hospitality , Urban Parks

Document type: Article (Portuguese) Show Abstract

This article is a qualitative study about the public management of Água Branca Park in São Paulo city and its impacts on the hospitality of this area. The research began in 2005 in master's degree in Hospitality at Anhembi Morumbi University and was pursuing independent until 2008. It is examined the three major dimensions of management: administrative and institutional, socio-political and economic-financial. It was possible to see how aspects related to human resources training, political projects of greater magnitude, physical resources, planning systematic and relationships with the various social actors ultimately result in the hospitality that the park offers to its visitors. Água Branca Park is having a good performance in that sense, since the various components of public management appear to be moving towards the park to be an area full of leisure, which includes the 3 D's of Dumazedier (1980): rest, fun and development, minimizing the pressures that affect Sao Paulo metropolis.

Conference Report: X Congresso Argentino De Antropologia Social - Caas

ID: 4656

Authors: Margarita Barretto, Alejandro Otamendi.

Source: Revista Brasileira de Pesquisa em Turismo, v. 2, n. 3, p. 106-109, July-September, 2008. 4 page(s).

Document type: Other (Portuguese)

Resenha: - Esse estranho amor dos paulistanos: requalificação urbana, cultura e turismo (Yázigi, Eduardo - 2006)

ID: 4657

Authors: Madalena Rodrigues Nova.

Source: Revista Brasileira de Pesquisa em Turismo, v. 2, n. 3, p. 110-112, July-September, 2008. 3 page(s).

Document type: Book Review (Portuguese)