ID: 4674
Authors:
Dóris Van de Meene Ruschmann, Luciana Carla Sagi, Flávio Ramos.
Source:
Revista Brasileira de Pesquisa em Turismo, v. 3, n. 2, p. 4-23, May-August, 2009. 20 page(s).
Keyword:
Institutional strengthening , knowledge management , State of Mato Grosso do Sul (Brazil) , Tourism public management
Document type: Article (Portuguese)
Show Abstract
The article discusses the process of institutional strengthening of
Tourism Foundation – FUNDTUR, in Mato Grosso do Sul State, an action
taken under the Tourism Development Program, in Brazil - PRODETUR. It
has four steps: defining a management model, situational analysis of
public management of tourism in Mato Grosso do Sul, definition of lines
for institutional strengthening, definition of a plan for institutional
strengthening. Different methods were used according to each stage. The
first were an analysis of similar case studies and discussion groups.
The other steps included interviews with the staff of the institution
which manages tourism in the State (FUNDTUR) and with its partners;
experiences carried out by the institution, working groups, SWOT
analysis -following a process of organizational learning- and knowledge
management. This is a pioneer project in Brazilian tourism public
management and did contribute to the growth of the institution
responsible for implamentation due to the high participation achieved,
and will be able to serve as a model for other public institutions. The
early definition of a management model facilitated the development of
other stages and participation of the whole team at all stages was
essential for the implementation of empowerment.
