ID: 33392
Authors:
Fabricia Silva da Rosa, Sandra Rolim Ensslin, Leonardo Ensslin, Emílio Menezes.
Source:
Revista Catarinense da Ciência Contábil, v. 9, n. 25, p. 33-45, December-March, 2010. 13 page(s).
Keyword:
Índice de Sustentabilidade Empresarial , Investimento Socialmente Responsáveis , Retorno de Ativos
Document type: Article (Portuguese)
Show Abstract
The negative environmental impacts lead the society to press the enterprises to change the way of producing and serving. On the other hand, financial incentives can be made to those enterprises that are worried about the global ecosystem balance. The financial incentive can be made in several ways, one of them is the investor’s interests in enterprises that are considered socially responsible. In this sense, Socially Responsible Investments are the ones which aim at achieving the balance among economical, environmental, and social aspects. Thus, this paper aims at verifying whether the investment portfolio diversification, which are considered socially responsible, maximize the profit to the shareholder. The research is applied in 15 enterprises that integrate the Entrepreneurial Sustainability Index (ESI) and it is considered as descriptive due to its objectives, survey for its data collection, quantitative for its data treatment and analyses - Markowitz technique (1952) was applied. The results suggest that the selected investments to arrange the socially responsible investment portfolios provided higher feedback to the shareholders in 2008, but this positive result is inverted during the worldwide financial crisis at the beginning of 2009 what suggests that there is not direct relationship between risk and profit of socially responsible enterprise portfolios. However, it is believed that these enterprises’ market acknowledgment may widen the social-environmental support to enterprises that consider or embody (prioritize) environmental aspects in their management.