Market Orientation in Usual Environment of Enterprise versus Innovation Environment by Incubators

ID: 40121

Authors: Giuliano Alves Borges e Silva, Ian Marques Porto Linares, João Luiz Passador.

Source: Revista de Administração, Contabilidade e Economia da FUNDACE, v. 7, n. 1, p. 1-13, January-April, 2016. 13 page(s).

Keyword: incubated enterprises , incubators , innovation environment , Market orientation

Document type: Article (Portuguese) Show Abstract

There is a strong idea in the academic literature indicating that market orientation is related to business performance. The objective of this paper is to compare the market orientation (generation and dissemination of intelligence and responsiveness) among a group of incubated enterprises and a group of usual companies. The study is justified because it can gather information that help to increase the profitability of these companies and the adequacy of processes, given that incubators should provide an environment of innovation with research and development, reducing the chances of failure of enterprises. A total of thirty enterprises participated in the study. The statistical method used to compare the groups was the nonparametric Wilcoxon Mann-Whitney. As a result, significant differences indicating higher generation of intelligence and responsiveness of incubated ventures, but there is no statistically significant difference in the dissemination of intelligence.

Editorial

ID: 40120

Authors: Geciane Silveira Porto, Janaina de Moura Engracia Giraldi.

Source: Revista de Administração, Contabilidade e Economia da FUNDACE, v. 7, n. 1, p. 1-3, January-April, 2016. 3 page(s).

Document type: Editorial (Portuguese)

Innovation Ecosystems: The Nature of Services Innovation

ID: 40122

Authors: Anita Kon.

Source: Revista de Administração, Contabilidade e Economia da FUNDACE, v. 7, n. 1, p. 14-27, January-April, 2016. 14 page(s).

Keyword: Economics , innovation , innovation ecosystems , services

Document type: Article (Portuguese) Show Abstract

This article examines the characteristics of innovation ecosystems focusing on the role of innovations in the services involved activities. The study has the objective of investigating the theoretical assumptions about the functions and features of the innovation ecosystems in the context of economic development, particularly noting the role of the services in this dynamic. It is argued that, these activities act as facilitators of innovation implementation, but by their intangible nature, have different characteristics than innovations in tangible technology. The text initially presents a conceptual view of innovation ecosystems, showing their strong dependence on intangible service activities. Next, it deals with the specific characteristics of innovations in services and its considerable, however different, impacts they generate in the context of each specific system. Finally, several operational paradigms of innovation in services are examined, as a result from the specific conditions of the involved actors and the selection of alternative implementation of these innovations to suit the markets where they operate.

The Center for Technological Innovation at UFPR: An Instrument of Innovation Policy or a Legal Obligation?

ID: 40123

Authors: Lucas Cunha Duarte Coelho, Alexandre Aparecido Dias.

Source: Revista de Administração, Contabilidade e Economia da FUNDACE, v. 7, n. 1, p. 28-42, January-April, 2016. 15 page(s).

Keyword: intellectual property , technology transfer , Technology transfer offices

Document type: Article (Portuguese) Show Abstract

Since the definition of the innovation legal framework in Brazil in 2004, the Scientific and Technological Institutions (ICTs) were required to create the Technological Innovation Centers (NITs) to manage its institutional innovation policy. Although some universities in the country had already interfaces to manage intellectual property (IP) and technology transfer (TT), the NITs institutionalization process has only occurred after the obligation imposed by the Innovation Law. The question is, bearing, understand whether NITs have fully complied with the purposes for which they were created. This paper aims to analyze how the NIT of the Federal University of Pernambuco (UFPE) manages the IP and TT. For this, a qualitative survey was conducted whose technique adopted was the case study. Data were collected through face semi-structured interviews with UFPE managers and teachers. Our results indicate that the NIT of the UFPE has a profile sort by Lotufo (2009) as administrative, acting only as an interface to process referrals relating to IP and run purely operational nature actions. Unlike other Brazilian NITs identified in the literature, the NIT of the UFPE still could not overcome the basic weaknesses in order to allow it to act effectively as an innovation policy instrument.

Elements for Strengthening Local Innovation Network - A Case Study of Itajubá’s Innovation and Entrepreneurship System

ID: 40124

Authors: Andrea Costa Mineiro, Priscila Passos Silva, Celia Ottoboni, Luiz Eugenio Pasin.

Source: Revista de Administração, Contabilidade e Economia da FUNDACE, v. 7, n. 1, p. 43-57, January-April, 2016. 15 page(s).

Keyword: innovation networks and economic development , Innovation System

Document type: Article (Portuguese) Show Abstract

This article argues about innovation systems and the importance of interactions in innovation networks for regional development. The aim is to present the strengthening of innovation network in the town through the creation of a Innovation Portal, which looks for partnerships among members involved. The project was developed in the following stages: literature review of innovation systems and innovation networks, analysis of the Science, Technology, Innovation and Entrepreneurship Municipal System, mapping Municipal Innovation Network, opinion research with the local innovators agents about the content of existing innovation portals for the development of Itajubá´s Innovation Portal, Innovation Portal deployment, development and dissemination of innovative actions through the Portal. The research method used in this article was a case study and as a result, it shows interfaces created for the municipal innovators agents and the interactions that has been made through this environment which strengthen the existing Local Innovation System, it has 261members and 1258 followers.

Analysis of Institutional Capital in Business Incubator of Technology Basis: A Case Study in Itajubá County – MG

ID: 40125

Authors: Claudia Cristina Andrade, Luiz Eugênio Veneziani Pasin, Celia Ottoboni, Andréa Aparecida Costa Mineiro.

Source: Revista de Administração, Contabilidade e Economia da FUNDACE, v. 7, n. 1, p. 58-70, January-April, 2016. 13 page(s).

Keyword: cooperation , entrepreneurship , Institutional capital , technologybased incubator

Document type: Article (Portuguese) Show Abstract

In recent decades, the development of business incubators has had different experiences in Brazil. This diversity of experience promotes the need to research the specifics of each type of incubator, in order to understand the development of each one of them. This is the case of the Technology Based Incubator of Itajubá-INCIT that was created in Itajubá county in 2000 and it currently has 22 incubator companies. Thus, this article aims to analyze the formation and development of institutional capital in INCIT. For the realization of this article, it was used an exploratory study based on the case study method along with the implementation of a structured and not disguised form. The survey results revealed that although the INCIT is present for more than a decade in the city of Itajubá, the links between the partners are not yet adequately consolidated, suffering variations in the intensity of its institutional relations. This certainly weakens the institutional capital and undermines development and longevity of the incubator.

Evaluation of the Potential of an Innovation Pole for the Creation of an Angel Investors’ Network

ID: 40126

Authors: Andrea Costa Mineiro, Bruno Prudente Miranda Correio, Celia Ottoboni, Luiz Eugenio Pasin.

Source: Revista de Administração, Contabilidade e Economia da FUNDACE, v. 7, n. 1, p. 71-83, January-April, 2016. 13 page(s).

Keyword: Angel investors , business angels networks , entrepreneurship ecosystem

Document type: Article (Portuguese) Show Abstract

The research focused to carry out an analysis of the potential of an innovation pole for the creation of a Business Angels Networks from the analysis of the six areas of the Babson Entrepreneurial Ecosystem. To accomplish this proposal, it was performed a theoretical foundation in Business Angels, the Business Angels Networks and Entrepreneurial Ecosystem. The research method used was the case study. We investigated three poles of innovation; an international polo and two national ones. It was observed that the innovation clusters encourage regional development, and Business Angels Networks try to invest in regional companies. It was concluded based in the areas of ecosystem that Babson that one of the studied innovation poles is likely to create a Business Angels Networks due to similarities to other hubs and the development potential of the region.

Fapesp’s Role in the Entrepreneur Ecosystem of the State of São Paulo

ID: 40127

Authors: Luísa Margarida Cagica Carvalho, Adriana Backx Noronha Viana, Daielly Melina Nassif Mantovani.

Source: Revista de Administração, Contabilidade e Economia da FUNDACE, v. 7, n. 1, p. 84-101, January-April, 2016. 18 page(s).

Keyword: Entrepreneurial ecosystem , FAPESP , field study , public policy , triple helix

Document type: Article (Portuguese) Show Abstract

The entrepreneurial ecosystem is currently considered as a regional space that includes a set of institutional and individual stakeholders, fostering innovation and entrepreneurship. This regional space comprises several actors who are integrated accordance with the Triple Helix Model. This model involves three dimensions: government-university-industry. This paper analyzes the entrepreneurial ecosystem of São Paulo considering the role of FAPESP as funding entity to research programs. Therefore, the research is based on a search developed in the virtual library of FAPESP that allows identifying research projects related to the entrepreneurship theme. The major focus among the projects analyzed is related to entrepreneurship education and entrepreneurship in a local development context, with emphasis on micro and small businesses and entrepreneurs, which are fundamental to economic and social development of the country.

Factors Affecting Students’ Entrepreneurial Intentions of Polytechnic Institute of Setubal: A Cognitive Approach

ID: 40128

Authors: Teresa Gomes da Costa, Pedro Mares.

Source: Revista de Administração, Contabilidade e Economia da FUNDACE, v. 7, n. 1, p. 102-117, January-April, 2016. 16 page(s).

Keyword: education , entrepreneurial intention , Entrepreneurship , theory of planned behaviour

Document type: Article (English) Show Abstract

Nowadays entrepreneurship is an important option for students. Some researchers considered that the decision to become an entrepreneur involves an elaborate mental process. This study tries to understand this mental process following the cognitive approach through the application of Entrepreneurial Intentions Questionnaire (EIQ) to students from College of Business and Administration (ESCE), Polytechnic Institute of Setubal (IPS). The main purpose of this study is to understand the student’s entrepreneurial intentions, considering the influence of social and skills perception. Additionally the study tries to understand the influence of gender, age, labour experience and self-employment experience in entrepreneurial students’ intentions. To achieve this objectives, it was applied a quantitative approach. The statistical techniques used were factor analysis for the identification of factors, as well as, correlation analysis and t-test for hypotheses confirmation. This study allowed the confirmation of the findings of previous studies concerning the relationship between the entrepreneurial intention and the attitudes toward entrepreneurship, subjective norms, and perceived behavioural control. These results also revealed that age and gender are significantly correlated to entrepreneurial intentions.

Entrepreneurship-School Program: Influencing the University through the Tripod of Teaching, Research and Extension

ID: 40129

Authors: Luciane Menguin Ortega.

Source: Revista de Administração, Contabilidade e Economia da FUNDACE, v. 7, n. 1, p. 118-132, January-April, 2016. 15 page(s).

Keyword: Entrepreneurship , research and extension , school , teaching

Document type: Article (Portuguese) Show Abstract

Assuming that the university has the essential mission of returning to society the knowledge that it originates, ideas sometimes come from the companies or sometimes from academia, bringing reflections to the tripod of teaching, research and extension of the University, thus boosting, new thinking and actions. This article addresses, through a case study in a Brazilian Public University, the ways in which the entrepreneurship culture has been disseminated and the actions in favor of undertaking the tripod teaching, research and extension that have been performed. The case study analyzes the dissemination program of culture and actions in favor of entrepreneurship at one of the campuses of the University of São Paulo called Entrepreneurship-School Program (E-E). Based on exploratory study, the article discusses the paths, the actors involved, the practices implemented and the results obtained to date, giving subsidies to an analysis and theoretical and practical reflection on the role and the ways of how a university, front of their limitations and opportunities, can teach, research and do entrepreneurship in its environment. In result, there is the report of the path practices that contribute to the demonstration that the addition of key actors, alternative paths and implementation of several parallel practices (open course, installation of an incubator, institutional formalization a program for the dissemination of a culture involving teachers, students and businesses in the same environment and application of specific entrepreneurship methodologies) are able to bring impacts on the academic environment.

Competitiveness and Small Business Management: An Industry Innovation Case on a Brazilian Company Specialized in Telecommunications and Technology

ID: 40131

Authors: Gustavo Henrique Silva de Souza, Nilton Cesar Lima, Márcio Mattos Borges de Oliveira.

Source: Revista de Administração, Contabilidade e Economia da FUNDACE, v. 7, n. 1, p. 133-147, January-April, 2016. 15 page(s).

Keyword: broadband internet , competitiveness , innovation , Small Businesses , telecommunication

Document type: Article (Portuguese) Show Abstract

In order to reveal successful strategies developed by small businesses, this article aims to investigate the case of a small Brazilian company specialized in telecommunications and technology, which has shown competitive advantages in the supply market of broadband Internet. Through a multilevel methodology in a case study format, we conducted documental analysis, characteristics’ analysis of the company and its managers and SWOT analysis of telescopic observations. Results show that although the BWA Ltd. presents higher costs with equipment and qualified staff, the company overcome a stagnant demand and creates value for niche customers through customization, advanced technology and quality, without extra costs of maintenance. On the other hand, large companies are concerned with achieving conglomerates and mass customers with low quality standards, implying lower production costs, but higher costs for maintenance problems. We appeared, therefore, that the BWA Ltd. obtain competitive advantages because of a consistent positioning within the market.

A Discussion about the Open Innovation Strategy in Large Companies and the Relationship Programs Focused on Startups in Brazil

ID: 40132

Authors: Pollyana Carvalho Varrichio.

Source: Revista de Administração, Contabilidade e Economia da FUNDACE, v. 7, n. 1, p. 148-161, January-April, 2016. 14 page(s).

Keyword: absorptive capacity , entrepreneurship , innovation ecosystem , open innovation , startups

Document type: Article (Portuguese) Show Abstract

The open innovation strategy adopted by large Brazilian companies presents a new trend in Brazil: the approach with startups as a source of inspiration, knowledge and innovation. The purpose of this article is to discuss and analyze this comparatively new and growing movement, observed in Brazil, of large companies, that structure open innovation programs aimed at startups public. The methodology consisted of an exploratory study from the collection and systematization of secondary data, which allowed the mapping of these initiatives and in selected cases: the experience of Natura, Braskem, Telefonica and Bradesco. In the experiments analyzed for a variety of models, which range from financing, public calls to a longterm relationship - as an accelerator for startups. The contribution of the research is to systematize and analyze comparatively open innovation programs of large companies aimed at the development of startups in Brazil analyzing the risks and opportunities of this relationship against the absorption capacity of the agents involved. On the one hand, this movement can be considered positive because it encourages entrepreneurship and develops the innovation ecosystem in the country, on the other hand, it is still an unequal relationship on the different absorption capacity of those involved, which requires a thorough evaluation of impacts on startups in the long run.

Innovation Ecosystems: An Analytical Approach of the Business Perspective for the Formulation of Interaction Strategies

ID: 40130

Authors: Rodrigo Kazuo Ikenami, Leonardo Augusto Garnica, Naya Jayme Ringer.

Source: Revista de Administração, Contabilidade e Economia da FUNDACE, v. 7, n. 1, p. 162-174, January-April, 2016. 13 page(s).

Keyword: innovation capability , Innovation ecosystem , network theory

Document type: Article (Portuguese) Show Abstract

The capability for innovation of an organization has been appointed, as not just a differential factor, but also essential for its survival. This article uses the construct “ecosystem” to address this context. Because it is a relatively new term in the entrepreneurial environment, the aim of this study is primarily to clarify this concept. Then, since there is much connection between the construct “ecosystem” with the network theory, we seek to discern the aspects where they overlap of disagreement points. We concluded that both start from a fledgling open system, but as the ecosystem seeks formalize this system, network theory is more concerned with predicting the next change. In addition, the ecosystem also assists in the definition of network boundaries from a certain criteria. This second approach is addressed in this paper, which brings a mapping of the innovation ecosystem of a large Brazilian company, done by means of a study case. From the results and using the network theory concepts, it is discussed the leading role in the ecosystem and how the interconnections between actors can help and harm innovative activity.

Entrepreneurship and Solidarity Economy: An Essay on Their Convergences and Differences

ID: 40133

Authors: Diego César Terra de Andrade, Danielle Martins Duarte Costa, Vanessa Nunes de Sousa Alencar Vasconcelos, Heidy Rodriguez Ramos.

Source: Revista de Administração, Contabilidade e Economia da FUNDACE, v. 7, n. 1, p. 175-186, January-April, 2016. 12 page(s).

Keyword: Entrepreneurship , social entrepreneurship , solidarity economy

Document type: Article (Portuguese) Show Abstract

Schommer and França Filho (2008) state that “the magic of entrepreneurship” is unable to generate formal employment for all present and show the solidarity economy as an alternative to this scenario. In this sense the question that guides this work is: is the solidarity economy different from entrepreneurship, or is it more of the same? Faced with this question, the objective was to verify the convergences and divergences between entrepreneurship and solidarity economy. A literature review on the main features of the social economy and entrepreneurship is carried out, including the subject of social entrepreneurship. Then the paper discusses the intersections and differences between the concepts. It was observed that there is an overlap between the domains of traditional entrepreneurship, social entrepreneurship and social economy. The purpose of the solidarity economy and entrepreneurship is related to development, although it is distinguished as the site of action and the form of dividends distribution.

Methodology of an Incubator of Technological Solidarity Enterprises: An Innovation and Entrepreneurship Promotion Instrument?

ID: 40134

Authors: Perla Calil Pongeluppe Wadhy Rebehy, Daniel Yacoub Bellissimo, Adriana Cristina Ferreira Caldana.

Source: Revista de Administração, Contabilidade e Economia da FUNDACE, v. 7, n. 1, p. 187-204, January-April, 2016. 18 page(s).

Keyword: Incubators , innovation , solidary economy

Document type: Article (Portuguese) Show Abstract

Technological incubators of solidarity enterprises (ITES) are spaces for socialization of knowledge produced in universities, promoting the articulation between teaching-research-extension (MTE, 2010). Their role is to foster development of social enterprises, promote territorial development actions, networking and social inclusion through income generation. However they need to add the economic dimension within the incubation methodology. One of the ways these projects achieve economic balance and be competitive within the concept of fair trade is through innovation. So the aim of this study was to investigate how an ITES methodology can incorporate the principles of entrepreneurship and innovation. The results show that incubation methodology includes foundations that promote innovation, however the transmission of these concepts to the incubator staff and consequently to groups is not efficient.