Editorial

ID: 17163

Authors: Clóvis L. Machado-da-Silva.

Source: Revista de Administração Contemporânea, v. 4, n. 2, p. 1-1, May-August, 2000. 1 page(s).

Document type: Editorial (Portuguese)

Expectativas racionais e eficiência informacional: análise do mercado acionário brasileiro no período 1997-1999

ID: 17164

Authors: Fernanda F. Cordeiro Perobelli, Fernando S. Perobelli, Marcelo Aarestrup Arbex.

Source: Revista de Administração Contemporânea, v. 4, n. 2, p. 7-27, May-August, 2000. 21 page(s).

Keyword: efficient markets , IBOVESPA , rational expectations , rules

Document type: Article (Portuguese) Show Abstract

The purpose of this paper is to test the Brazilian capital market's efficiency in face of monetary policy. In the period between the Asian crisis and the exchange flexibilization, the agents made a correct use of the available information and formed expectations about the policymaker's behavior, even in the moments of crisis, in order to maintain the political rules adopted previously. The study's approach was based on the discussion about rational expectations and their relationship with efficient markets. The Bolsa de Valores de São Paulo index (IBOVESPA) was chosen as a proxy to Brazilian capital market's behavior, because the index variation can be understood as the rate of return in that market. To evaluate the return's behavior, the Wilcoxon ranks test was employed. From this statistical test's results, it was possible to infer that the Brazilian market was efficient in face of the behavior of economic policy by rules.

Motivação e resistência ao uso da tecnologia da informação: um estudo entre gerentes

ID: 17166

Authors: Donaldo de Souza Dias.

Source: Revista de Administração Contemporânea, v. 4, n. 2, p. 51-66, May-August, 2000. 16 page(s).

Keyword: human computer interaction , information technology , intrinsic motivation , microcomputer usefulness , resistance to technology

Document type: Article (Portuguese) Show Abstract

This paper analyses the motivational aspects and resistance to the use of information technology by Brazilian managers. Data were gathered from managers working for 43 companies to test the intrinsic and extrinsic factors that influence the use of this technology in their workplace. Three motivating factors were studied: usefulness, easy of use and enjoyment. The results show that these motivators are interrelated and that enjoyment is an important factor for evaluating this technology as a useful one for managers' daily activities. On the other hand, personal resistance to information technology, particularly microcomputers, increases the perception of this technology as a difficult one to be used and, indirectly, lessens the perception of its usefulness. Based on these results, we discuss opportunities and actions to be taken to capacitate Brazilian companies to do a better use of modern information technology.

Reflexões sobre a regulamentação

ID: 17167

Authors: Leonardo Fernando Cruz Basso, Marcelo Roque da Silva.

Source: Revista de Administração Contemporânea, v. 4, n. 2, p. 67-85, May-August, 2000. 19 page(s).

Keyword: competition , deregulation , monopoly

Document type: Article (Portuguese) Show Abstract

The goal of this work was to present the three theories that defend the monopoly and oligopoly deregulation: Demsetz critic, theory of contestable markets and theory of capture. This was achieved using bibliographic and Internet research. We support the debate concerning this economical aspect, in Brazil and other countries, alerting about problems, costs and difficulties related to the regulation and also studying some industrial cases where the deregulation has already taken place. We concluded that much reflection is necessary when dealing with industrial regulation since there are less damaging options from the point of view of competition - and therefore more pro-consumers. The regulation, defended as a protection against abusive (monopolist) prices, among other problems may become a way of monopoly perpetuation; it could set prices and taxes in high levels, by collusion between regulated and regulators; it is expensive, difficult to execute and to monitor. The deregulation, despite its importance, is relatively not much debated, even though it could be a politic to be implemented in several situations.

A redefinição das agendas dos centros de P&D: os limites do mercado na sinalização das áreas estratégicas

ID: 17168

Authors: Maria Teresa Franco Ribeiro.

Source: Revista de Administração Contemporânea, v. 4, n. 2, p. 87-107, May-August, 2000. 21 page(s).

Keyword: competitivity , R&D centers , restructuring research

Document type: Article (Portuguese) Show Abstract

Since the 70's, in the developed countries and the 80's, in the developing countries, the role and the efficiency in the process of technological transfer of the research centers for the productive sector is being questioned. This paper tries to discuss the results of a research performed in six technological research centers of the agribusiness sector in Minas Gerais, Brazil (three public and three private and two of them linked to transnational enterprises). The restructuring is a tonic in all those ones and priorities focus converges with the research agenda of the international centers. Those transformations, however, began in the 70's by the multinational enterprises and at the end of the 80's by the Brazilian ones. That difference has brought important effects in the continuity of the research in these centers and the development accompaniment in the technological border, once the State, biggest financier is reducing the financial support.

O Impacto das decisões estratégicas no desempenho dos franqueados em fast-food: o papel do relacionamento franqueador-franqueado

ID: 17169

Authors: Marcos Cohen, Jorge Ferreira da Silva.

Source: Revista de Administração Contemporânea, v. 4, n. 2, p. 109-131, May-August, 2000. 23 page(s).

Keyword: franchise , performance , strategy

Document type: Article (Portuguese) Show Abstract

This paper describes a research made among Brazilian fast-food franchisees, measuring their perception about the competitive strategies practiced by their respective franchisors and their assessment of the franchisor-franchisee relationship quality. Based upon Porter's (1980) theory on competitive strategies, it was tested if the difference in the average performance among strategic groups of franchisees could be explained by the difference in the franchisor-franchisee relationship quality as perceived by these franchisees. In order to accomplish that, the relationship quality latent variable was represented by different observable variables present in the franchise system and measured through a qualitative scale of the franchisees' satisfaction.

As dimensões múltiplas do comprometimento organizacional: um estudo na ECT/MG

ID: 17170

Authors: Mariana Lima Bandeira, Antônio Luiz Marques, Ricardo Teixeira Veiga.

Source: Revista de Administração Contemporânea, v. 4, n. 2, p. 133-157, May-August, 2000. 25 page(s).

Keyword: human resource management , organizational behavior , organizational commitment , public company

Document type: Article (Portuguese) Show Abstract

The Human Resource Management - HRM, in fact, tries to influence the commitment in the workplace, and this attachment may assume multiple means, that are examined here as the links that workers have been established between the various forms of commitment and organizational behavior. So, the main purpose of this paper is to test the Meyer and Allen (1984, 1991, 1997) three-component model in a public company of Brazil, looking over how it could appear in that context. At the end of this research some other patterns of commitment in the workplace were discovered, showing a new perspective in organizational researches.

Inventário de artigos científicos na área de marketing no Brasil

ID: 17171

Authors: Lurdes Marlene Seide Froemming, Fernando Bins Luce, Marcelo Gattermann Perin, Cláudio Hoffmann Sampaio, Sedinei José Nardelli Beber, Guilherme Trez.

Source: Revista de Administração Contemporânea, v. 4, n. 2, p. 159-173, May-August, 2000. 15 page(s).

Keyword: marketing , marketing research , scientific research methodology

Document type: Article (Portuguese) Show Abstract

In this article, the authors elaborated an inventory of basic methodologic characteristics of the scientific production of the marketing area in Brazil, in the years 90 (until 1998). This scientific production is available in the periodics Revista de Administração de Empresas da Fundação Getúlio Vargas (RAE) and Revista de Administração da Universidade de São Paulo (RAUSP), and in the anuals of Encontros Anuais da Associação Nacional dos Programas de Pós-Graduação em Administração (ENANPAD). From 217 identified articles, 134 have been analised, because the remainder 83 refered to conceptual dimensions or reviews. From the 134 articles, 55 have an exploratory view (41%), 71 have a descriptive nature (53%) and only 8 explore the casual relations (6%). In the article they are analised yet the methodolical characteristics such as: presentation and significance of the research question, research design, the kind of colected data, validity, as well as mention to limitations and recomendations for future researchs.

Sobre os autores

ID: 17172

Authors: Revista de Administração Contemporânea.

Source: Revista de Administração Contemporânea, v. 4, n. 2, p. 175-180, May-August, 2000. 6 page(s).

Document type: Other (Portuguese)