Editorial

ID: 17393

Authors: Tomás de Aquino Guimarães.

Source: Revista de Administração Contemporânea, v. 8, n. 1, p. 7-8, January-March, 2004. 2 page(s).

Document type: Editorial (Portuguese)

Avaliação do impacto dos sistemas ERP sobre variáveis estratégicas de grandes empresas no Brasil

ID: 17394

Authors: Amarolinda Zanela Saccol, Cristiane Drebes Pedron, Guilherme Liberali Neto, Marie Anne Macadar, Silvio César Cazella.

Source: Revista de Administração Contemporânea, v. 8, n. 1, p. 9-34, January-March, 2004. 26 page(s).

Keyword: enterprise resource planning , information technology impact , organizational strategic variables

Document type: Article (Portuguese) Show Abstract

The article presents results from a survey in a sample of 70 out of the 500 best and biggest companies in Brazil according to Exame Magazine (2000). The research tried to evaluate the impact of ERP (Enterprise Resource Planning) systems on organizational strategic variables of those companies. The survey instrument adapts Mahmood and Soon's (1991) original model, which is aimed at evaluating the impact of Information Technology on such variables. The study measured 7 strategically important organizational variables: Buyers and Consumers; Competitive Rivalry; Suppliers; Market; Economics of Production; Internal Organizational Efficiency/Effectiveness and Inter-organizational Efficiency. The results reveal only a few contributions of ERP systems regarding the following organizational strategic variables: Buyers and Consumers, Competitive Rivalry, and Market. The ERP contributes to the Suppliers variable (relationship, monitoring etc.) and to the Production variable (productivity gains, economies of scale in software usage etc.). The ERP also contributes to the Internal Organizational Efficiency, and specially to the Inter-organizational Efficiency, improving the integration and communication between organizational units and with other organizations.

O que o cliente de bens industriais valoriza na relação com os seus fornecedores: o caso de empresas do setor metal mecânico

ID: 17395

Authors: Manuel Fernandes Silva Souza, Roberto Giro Moori, Reynaldo Cavalheiro Marcondes.

Source: Revista de Administração Contemporânea, v. 8, n. 1, p. 35-54, January-March, 2004. 20 page(s).

Keyword: clients retention , flexibility , quality , reliability , speed

Document type: Article (Portuguese) Show Abstract

This article deals with the identification of the key-factors of client retention in the metal mechanical sector. The research that gave support to it used a nonprobabilistic sample of companies associated to ABIMAQ (Brazilian Association of the Industry of Machines and Equipment) composed of 38 executives. For the data treatment were applied descriptive statistics and multivariate analysis techniques and the results revealed that the ten retention key-factors can be summarized into two factors called main and secondary factor. The quality of the products is preponderant factor to the client retention and when the data treatment technique was changed, quality of the products was proven as the main factor, while the other key-factors had not kept their position. The main emphasis to companies of the sample is given to the product much more than to the questions of reliability, speed and flexibility showing that companies do not still have an integrated vision of the business process. Finally, this study showed that to identify the client retention key-factors do not constitute one of the easiest tasks. Thus, this challenge will persist, maybe, for a long time.

Análise estratégica sob ótica relacional: enfocando grupos e blocos estratégicos

ID: 17396

Authors: Irene Raguenet Troccoli, T. Diana L. van Aduard de Macedo-Soares.

Source: Revista de Administração Contemporânea, v. 8, n. 1, p. 55-78, January-March, 2004. 24 page(s).

Keyword: alliances , networks , orange juice , strategic blocks , strategic groups

Document type: Article (Portuguese) Show Abstract

This paper presents the main results of primary research that aimed at analyzing the impact of strategic alliances and networks on the conduct and performance of firms in strategic groups - set of firms that compete more fiercely among each other because they have similar scope and resource commitments. This relational analysis was part of a multiple case study in a Brazilian agribusiness sector, conducted with the help of the strategic block concept - set of firms that are connected more densely to each other than to other firms in the industry, forming thus a network. Indicators pertinent to the structure, modality and composition of strategic networks were applied to the case of firms in the orange juice industry that constituted, simultaneously, strategic group and block. Research results confirmed that relational analysis of strategic groups complements traditional analysis (e.g. positioning or resource-based view) - of strategic implications of organizational, structural and macro environmental factors specific to firms in the group. The results also strongly suggested that networks enable a firm of a strategic group to overcome inter-grupal barriers, inasmuch as that they complement capabilities, provide access to relevant information, contribute to scale economies and help manage risks and uncertainty.

O impacto da orientação para o mercado e da orientação para aprendizagem sobre a inovação de produto: uma comparação entre a indústria eletroeletrônica e o setor de ensino universitário de Administração

ID: 17397

Authors: Marcelo Gattermann Perin, Cláudio Hoffmann Sampaio, Sandro Nero Faleiro.

Source: Revista de Administração Contemporânea, v. 8, n. 1, p. 79-103, January-March, 2004. 25 page(s).

Keyword: innovation , learning orientation , market orientation

Document type: Article (Portuguese) Show Abstract

In spite of the theoretical consolidation of the theme Market Orientation and its influence on the organizational performance, a group of authors in the Marketing area has been arguing that the Market Orientation is necessary but not enough to sustain a competitive advantage for a long period. Trying to study more in depth this theme, this article presents the results of a research developed to investigate the relationship among Market Orientation, Learning Orientation and Innovation. For this purpose, a theoretical model, containing the hypothetical relationships among the referred constructs, was developed and tested through the application of the structural equations modeling methodology. The results of two surveys, developed in the Electro-Electronic Industry of Brazil and in the undergraduate courses in Business Administration associated to ANGRAD (Associação Nacional dos Cursos de Graduação em Administração), have demonstrated a positive and significant influence of the Market Orientation on the Innovation of Products, besides the indirect impact of the Learning Orientation on the Innovation through its strong and positive influence on Market Orientation. Complemental results, future researches and managerial implications were, also, discussed.

Desenvolvimento de empresários em empresas de pequeno porte do setor hoteleiro: processo de aprendizagem, competências e redes de relacionamento

ID: 17398

Authors: Rivanda Meira Teixeira, Alison Morrison.

Source: Revista de Administração Contemporânea, v. 8, n. 1, p. 105-128, January-March, 2004. 24 page(s).

Keyword: competences , hospitality sector , networks , owners development , small firms

Document type: Article (Portuguese) Show Abstract

The aim of this study is to analyse owner's professional development in small hospitality firms. It focuses on the learning process through the analysis of competencies perceived as essential to business performance, training style and the way these owners perceive how they learn. Furthermore, it considers how the owners can learn through networks. The study can be considered qualitative, exploratory and interpretative and the data was collected from a sample of thirty business owners of small hospitality firms localized in Sergipe, Brazil, who were encouraged to elaborate their responses. The discussion concerning the development of these owners confirms some of the theoretical framework focusing upon difficulties in finding ways to increase the owner's competence level and to identify strategies to stimulate the adoption of a lifelong learning philosophy.

Percurso semântico do tema empregabilidade: a (re)construção de parte da história de uma empresa de telefonia

ID: 17399

Authors: Alexandre de Pádua Carrieri, Amyra Moyzés Sarsur.

Source: Revista de Administração Contemporânea, v. 8, n. 1, p. 129-150, January-March, 2004. 22 page(s).

Keyword: employability , organizational strategy , speech analysis

Document type: Article (Portuguese) Show Abstract

This article is a result of ten years of research on the transformations of the cultural significances in a company of the telecommunications sector. In the research, several semantic paths were analyzed. For this work, it was studied the discursive course of the theme employability. This theme was chosen based on the idea that employability would represent a strategy adopted by the high administration of the companies, in the sense of transferring the organization to the worker - the responsibility of the non-recruiting, or, of the dismissal. With the critical analysis of speeches, some hundred of interviews - conducted with managers and technicians, employees and former-employees, and a documental analysis of the studied company - were analyzed, therefore structuring the research of the discursive course of the theme employability. In the analysis of the data, three structuring phases were observed: the first one was only seen as a speech of the high administration; the second, regarded as theme shared by the high administration and by the management; and the third one, was seen as theme disseminated among all the organizational actors. Finally, it can also be observed that the semantic course of the employability evidenced a progressive weakness of the stability-fidelity pact among the employees and the researched company.

A percepção de justiça como antecedente do comprometimento organizacional: um estudo luso-brasileiro

ID: 17400

Authors: Arménio Rego, Solange Souto.

Source: Revista de Administração Contemporânea, v. 8, n. 1, p. 151-171, January-March, 2004. 21 page(s).

Keyword: affective commitment , continuance commitment , normative commitment , organizational justice

Document type: Article (Portuguese) Show Abstract

The study aims at showing how perceptions of justice predict organizational commitment (affective, normative, continuance). Two samples comprising 229 individuals from Brazilian organizations and 236 from Portuguese organizations were collected. The data suggest the following: (1) the model of four dimensions of justice (distributive, procedural, interpersonal, informational) shows better psychometric properties than the three-factor model (in which the interpersonal and informational dimensions were aggregated in the interactional factor); (2) the justice perceptions explain between 23% (Portugal) and 28% (Brasil) of the variance of affective commitment, between 15% (Brazil) and 37% (Portugal) of the variance of the normative commitment, and between 1% (Brazil) and 6% (Portugal) of the variance of the continuance commitment; (3) the justice dimensions with higher predictive value for commitment are the procedural and the interpersonal; (4) normative dimension is explained by distributive, procedural and informational justice; (5) in general, people that feels fairly treated tends to denote stronger affective and normative bonds with the organization, and weaker continuance bonds; (6) these tendencies are common to the Brazilian and Portuguese samples; (7) organizational commitment can be better understood when the different bonds are combined in specific patterns. The study contributes to a better understanding of the motives by which people feels committed to their organizations. Its value is still more relevant due to the fact it combines data from two different cultures.

Theoretical reflections about the concept of social networks

ID: 17401

Authors: Humberto Elias Garcia Lopes.

Source: Revista de Administração Contemporânea, v. 8, n. 1, p. 179-200, January-March, 2004. 22 page(s).

Keyword: actor , atomization , normative perspective , relationship networks , social structure , structural model

Document type: Article (English) Show Abstract

The recent literature on organizational theory has been dedicating a considerable attention to the relationship networks. In spite of this, however, it is possible to notice that there are many theoretical problems concerning this subject matter. In fact, dealing with relationship networks can be considered as one of the most complex challenges to be faced by researchers in organizational theory. This paper intends to contribute to clarify some of those theoretical problems. Through a review of part of the literature on organizational theory this paper tries to propose new analytical paths to understanding the complexity of the relationship networks.

Organizações do conhecimento: infra-estrutura, pessoas e tecnologias - (Maria Terezinha Angeloni (Cod.) - 2002)

ID: 17407

Authors: Aluízia Aparecida Cadori.

Source: Revista de Administração Contemporânea, v. 8, n. 1, p. 209-209, January-March, 2004. 1 page(s).

Document type: Article (Portuguese)

Cultura e empresas - (Lívia Barbosa - 2002)

ID: 17406

Authors: Claudiani Waiandt.

Source: Revista de Administração Contemporânea, v. 8, n. 1, p. 209-209, January-March, 2004. 1 page(s).

Document type: Article (Portuguese)

Emergência: a vida integrada de formigas, cérebros, cidades e softwares - (Steven Johnson - 2003)

ID: 17405

Authors: Luiz Leôncio Lorenzoni.

Source: Revista de Administração Contemporânea, v. 8, n. 1, p. 209-209, January-March, 2004. 1 page(s).

Document type: Bibliographical Note (Portuguese)

Sobre os autores

ID: 17408

Authors: Revista de Administração Contemporânea.

Source: Revista de Administração Contemporânea, v. 8, n. 1, p. 211-218, January-March, 2004. 8 page(s).

Document type: Other (Portuguese)

Resenha: - Gestão e Organização no Capitalismo Globalizado: História da Manipulação Psicológica no Mundo do Trabalho - (Roberto Heloani - 2003)

ID: 17402

Authors: Maria Ester de Freitas.

Source: Revista de Administração Contemporânea, v. 8, n. 1, p. 215-217, January-March, 2004. 3 page(s).

Document type: Book Review (Portuguese)

Resenha: - Pioneiros e Empreendedores: A Saga do Desenvolvimento no Brasil - (Jacques Marcovitch - 2003)

ID: 17403

Authors: José Matias-Pereira.

Source: Revista de Administração Contemporânea, v. 8, n. 1, p. 219-221, January-March, 2004. 3 page(s).

Document type: Book Review (Portuguese)