Editorial

ID: 1393

Authors: Rogério H. Quintella.

Source: Revista de Administração Contemporânea, v. 15, n. 1, p. 1-3, January-February, 2011. 3 page(s).

Document type: Editorial (Portuguese)

The management of product development in the construction material industry

ID: 1347

Authors: Daniela Dutra da Costa, Paulo Tromboni de Souza Nascimento.

Source: Revista de Administração Contemporânea, v. 15, n. 1, p. 1-24, January-February, 2011. 24 page(s).

Keyword: innovation management , innovation of building material supply , internal launch , lightweight project , multi project environment

Document type: Article (Portuguese) Show Abstract

This qualitative and exploratory study, focusing on Cecrisa and Tigre, both leaders in the building material supply industry, attempts to identify the degree of formalization, the stages of the product development process (PDP) and the unique characteristics of the industry, comparing them with the reviewed literature. With the exception of some relevant differences, practices were up-to-date in relation to the literature and processes and structures were found to be formal and organized. Nevertheless, there are some relevant disparities. The findings of the study showed that in this sector incremental projects prevail, many oriented to topological projects. The process of capturing ideas gathers a larger amount of information, and in the concept development phase Cecrisa stands out because it includes expert opinions on the image of the product line, which may be used in its advertising. Cecrisa also stands out in the product design phase due to its development in the initial stages using raw materials and the final production process. Both companies launch their products internally, although each company does so in a different way, even though this phase is not included in the literature. These companies have lightweight projects because they are small, with smaller hierarchical distances, where formal and informal meetings are constantly held to discuss projects.

Interorganizational relationships and results: a study in a network of horizontal cooperation of the central region of Paraná

ID: 1352

Authors: Marcos de Castro, Sergio Bulgacov, Valmir Emil Hoffmann.

Source: Revista de Administração Contemporânea, v. 15, n. 1, p. 25-46, January-February, 2011. 22 page(s).

Keyword: facilitators and complicating factors to networks , interorganizational networks , interorganizational relationships , motivators , small and medium firms

Document type: Article (Portuguese) Show Abstract

Due to a gap in the literature, the objective of the present study is to understand the results of an interorganizational cooperation network in the retail segment of building materials. With this purpose, the motivating factors were first identified, in addition to the facilitating and complicating factors in order to achieve results and identify how they relate to these factors, and these factors and their link with the results of relationships are the center of the discussion presented in the literature review. The case study was regarded as the most effective strategy for this descriptive research since its inherent flexibility allowed both for a combination of qualitative and quantitative methods. It was seen that the main difficulty mentioned was the low level of cooperation and the high levels of competitiveness among the companies that were members of the association. In turn, concerning the results of the relationships, it was certified that the relationship motivators do not correspond with the results of such relationships. The study also demonstrates an apparent positive correlation between the complicating factor related to cooperation and competition with the fact that the association’s actions do not produce the desired effect.

Social networks in the scientific production of Postgraduate Programs of Accounting Sciences in Brazil

ID: 1354

Authors: Sabrina do Nascimento, Ilse Maria Beuren.

Source: Revista de Administração Contemporânea, v. 15, n. 1, p. 47-66, January-February, 2011. 20 page(s).

Keyword: postgraduate programs in accounting sciences , scientific production , social networks

Document type: Article (Portuguese) Show Abstract

This study aims to identify the development of social networks in the final scientific production of the 2007-2009 triennial of post graduate programs in accounting sciences in Brazil. A descriptive research, done through a bibliometric and sociometric study, was conducted, considering the 199 permanent faculties of 21 master and doctoral postgraduate programs in accounting sciences, distributed in 17 institutions of higher education. In the data analysis, descriptive statistics were used, with the aid of UNICET ® 6 software to create cooperation networks between the programs under study. The results show that the evolution of final scientific production in the 2007-2009 triennial was, in percentage terms, higher in grade 3 programs; the final scientific production published in journals by the programs‟ faculty analyzed is scattered throughout Qualis CAPES stratifications; and that the centrality of the social network is taken by the USP program. It was concluded that, in general, the postgraduate programs of accounting sciences have weak, scattered and sparse links.

Horizontal Inter-Organizational Networks as a Complex Co-evolutionary Adaptive System: the case study of a supermarket network

ID: 1360

Authors: Aline Lourenço de Oliveira, Daniel Carvalho de Rezende, Cleber Castro de Carvalho.

Source: Revista de Administração Contemporânea, v. 15, n. 1, p. 67-83, January-February, 2011. 17 page(s).

Keyword: complex adaptive systems , complexity theory , horizontal interorganizational networks , supermarkets

Document type: Article (Portuguese) Show Abstract

This paper seeks to understand the phenomenon of horizontal interorganizational networks (HINs). For this purpose, the framework of complex adaptive systems (CASs) and coevolution was used, both approaches based on the Complexity Theory. The objective is to identify basic features of a complex adaptive system, present in a horizontal interorganizational network of supermarkets in southern Minas Gerais. A qualitative case study was carried out on the retail purchase network, referred to in this study as the Ômega Network. It was found that this network is a system formed by the coevolutive process of its agents, whose basic objective is to promote their competitiveness. This process has resulted in increased operational effectiveness of the agents and learning, which results in collective and individual innovations. The results also indicate the presence of elements of selforganization in the Omega Network. The research results have implications for the understanding of competitiveness within the networks and the importance of learning and innovation in its development. The work also paves the way for new studies of networks as organizational evolving systems.

Rethinking strategic networks

ID: 1788

Authors: Alexandre Faria.

Source: Revista de Administração Contemporânea, v. 15, n. 1, p. 84-102, January-February, 2011. 19 page(s).

Keyword: critical realism , emerging economies , historical analysis , strategic management , strategic networks

Document type: Article (Portuguese) Show Abstract

The political dispute with the field of organization studies (OS) for leadership in research and education in business administration in the US and the proliferation of schools of thought in the 1980s resulted in serious questioning of the relevance of the field of strategy. Neoliberal globalization and its discourses pushed strategists of big corporations and academics to build the relevance of the area through increasing specialization and internationalization, but the dominant literature still ignores power and political issues and downplays government organizations. This helps explain the underdevelopment of research in strategic networks, the translation gap faced by business schools in the Anglo-American world, and the resistance in Brazil and other countries to the dominant literature. Analysis shows that research in strategic networks in emerging economies should make visible power and political issues, particularly from a critical perspective on asymmetries enhanced by the advance of neoliberalism, and produce knowledge that is relevant to strategists from both business firms and government and also society at large. In Brazil, researchers from strategy and OS should value and reinforce the proximity of these fields, and foster interdisciplinary developments with geography, global sociology and international relations and in particular with the literature in networks based on international political economy.

Geographical location as an organizational resource: use of computational techniques to subsidize location decision making in the banking industry

ID: 1389

Authors: Ana Maria dos Santos Carnasciali, Luciene Stamato Delazari.

Source: Revista de Administração Contemporânea, v. 15, n. 1, p. 103-125, January-February, 2011. 23 page(s).

Keyword: banking industry , expert system , geographical information system , resource-based view , system integration

Document type: Article (Portuguese) Show Abstract

The location of a business site is a material resource and, along with its financial and technological resources, may provide a company with a distinguished position in comparison with its competitors. Deciding on the best location of a business site is a major task and requires several studies This paper proposes the integration of a Geographic Information System and an Expert System (SES) to support decision-making regarding the choice of the best location to open a branch of bank so that location constitutes a competition material resource for the organization. In this paper, we develop a system called the Realty Prospecting System for the Banking Sector (RPS), which allows these variables to be detailed in terms of value, rarity and difficulty to imitate and substitute. Assuming that the resource based view (RBV) emphasizes the strategic choice by the recovery of important actions such as identifying, developing and deploying key resources for the management of the organization to maximize returns, an analysis of the prospected properties in terms of competitive advantage was also conducted, concluding that the RBV is the element that contributes to the SPI. It increases ability to analyze the system beyond the question of location, i.e., the RBV allows prospected properties to be examined in terms of competitive advantage.

CEOs and Board Composition: can the lack of identification be a reason for glass ceilings in Brazil?

ID: 1390

Authors: Regina Madalozzo.

Source: Revista de Administração Contemporânea, v. 15, n. 1, p. 126-137, January-February, 2011. 12 page(s).

Keyword: glass ceiling , probit , promotion

Document type: Article (Portuguese) Show Abstract

The significant growth of female labor market participation did not resolve the gender-related differences concerning wages and promotion. According to the family division of work theory, a comparative advantage between the couple would determine the home and market division of work (Becker, 1965). The wage gap and promotion rates differential could imply less investment by women in their professional background. In the present work, we use a unique dataset of 370 companies that enable the testing of the glass ceiling phenomenon for women in Brazil. Using the empirical probit methodology that enables a qualitative binary analysis of the major occupation of men or women in the companies, the main conclusion of this study is related to the complexity of female promotion if there is a Board of Administration at the company level. Following the analysis of Westphal and Fredrickson (2001), our results show that the Board usually chooses a CEO that better represents its own profile and, being mostly composed of males, there is greater resistance to female promotion.

Game Theory and Microsociology: avenues of collaboration

ID: 1392

Authors: Charles Kirschbaum, Tatiana Iwai.

Source: Revista de Administração Contemporânea, v. 15, n. 1, p. 138-157, January-February, 2011. 20 page(s).

Keyword: conflict , cooperation , experiments , microsociology , strategic interaction

Document type: Article (Portuguese) Show Abstract

The Game Theory approach has been fruitful in analyzing strategic contexts, while its assumptions have attracted important criticism from the sociological field. Specifically, the sociological criticism portrays GT as failing to explain trust among individuals. In addition, social dilemmas seem to obscure the explanation of how cooperation is possible. Taking this comparison to its extreme, one is led to believe that the sociological thinking sharply opposes GT. In contrast, this article explores the possible avenues of collaboration between GT and microsociology. We recover in this article the sociological approaches that recognize the social embeddedness of rational choice, mainly by the use of communication and language. We argue that the construction of economic experiments involving social dilemmas, and punctuated with dialogue, generate rich material for qualitative analysis. We propose that this qualitative material be interpreted under frame analysis (Goffman), conventions (Boltanski & Thevenot) and non-human interactions (Latour).

Cordilheira de Santana

ID: 1294

Authors: Astor Eugênio Hexsel, Roberto Costa Fachin, Eduardo Wilk, Deonir De Toni, Rosana Thomé.

Source: Revista de Administração Contemporânea, v. 15, n. 1, p. 158-172, January-February, 2011. 15 page(s).

Keyword: strategic positioning , value passing , wine industry

Document type: Teaching Case (Portuguese) Show Abstract

The Cordilheira de Santana case, from now on referred to simply as Cordilheira, was conducted and reported with the main purpose of contributing to the understanding of the process of strategy formulation in the winery sector. It presents the case of a recently created small firm aiming to compete in the market by offering high quality based on reduced premium line products, with prices established in accordance. Even so, it has not achieved the expected results. The wine industry with its basis in the wineries of the extreme south of Brazil, which is the most productive sector in the whole country, is also discussed. The case study began in 2008, when Rosana, owner and director of the company, travelled from São Paulo to Porto Alegre and highly concerned that the expected results had not been achieved. Data included as a technical note on the wine industry provides information on the industry as a whole, enabling students to reconsider the firm´s positioning in the market. The teaching note that follows provides the professor with information that will allow him to explore several perspectives that will have to be faced by Rosana further. She may choose to strengthen the present strategy or to take it in a new direction.

Resenhas: - Gestão de Idéias para Inovação Contínua - (J. C. Barbieri, A. C. T.Álvares, J. E. R. Cajazeira - 2009)

ID: 1394

Authors: Ligia Fiedler.

Source: Revista de Administração Contemporânea, v. 15, n. 1, p. 173-175, January-February, 2011. 3 page(s).

Document type: Book Review (Portuguese)

Resenhas: - Inovação Estratégias e Comunidades de Conhecimento - (Marly Monteiro de Carvalho - 2009)

ID: 1396

Authors: Edimeri Frá.

Source: Revista de Administração Contemporânea, v. 15, n. 1, p. 176-177, January-February, 2011. 2 page(s).

Document type: Book Review (Portuguese)

Gestão da Inovação: Conceitos, Métricas e Experiências de Empresas no Brasil

ID: 1303

Authors: Eden Lopes Feldman.

Source: Revista de Administração Contemporânea, v. 15, n. 1, p. 178-178, January-February, 2011. 1 page(s).

Document type: Bibliographical Note (Portuguese)

Inovação Tecnológica: Como Garantir a Modernidade do Negócio

ID: 1300

Authors: Karl Stoeckl.

Source: Revista de Administração Contemporânea, v. 15, n. 1, p. 178-178, January-February, 2011. 1 page(s).

Document type: Bibliographical Note (Portuguese)