The Moderated-Mediated Effect of Control Systems on Ambidexterity

ID: 47887

Authors: Valter da Silva Faia, Juliano Domingues Silva, Valter Afonso Vieira.

Source: Revista de Administração Contemporânea, v. 22, n. 1, p. 1-22, January-February, 2018. 22 page(s).

Keyword: ambidexterity , assessment , locomotion , salesforce control system

Document type: Article (Portuguese) Show Abstract

The demands imposed by customers lead front line employees to pursue simultaneous goals that compete for resources. Employees who demonstrate this ability to pursue simultaneous goals are called ambidextrous and are favored when there are organizational factors that enable and encourage them to make their own judgment on how to apply the resources to achieve the goals. In this paper, we extend the discussion of ambidexterity from the organizational level to the individual level. We propose that service provision and cross-/up-selling ambidexterity has an indirect conditional effect in terms of explaining performance. Specifically, this conditional effect means that ambidexterity mediates the effect of locomotion on performance and this indirect effect is moderated by sales control systems. We surveyed 118 laboratory employees and results indicated that locomotion is positively related to individuals’ ambidextrous behavior in a relationship moderated by outcome-based control systems, which amplify it. The results also demonstrated that this moderated relationship was mediated by ambidexterity, when explaining performance.

Editorial V. 22, N. 1, 2018

ID: 47886

Authors: Herbert Kimura.

Source: Revista de Administração Contemporânea, v. 22, n. 1, p. 1-3, January-February, 2018. 3 page(s).

Document type: Editorial (Portuguese)

Diversified Company Performance: Evidence from the United States Airline Industry

ID: 47888

Authors: Henrique Machado Barros, Adriana Bruscato Bortoluzzo, Lucas Mello de Campos Arruda.

Source: Revista de Administração Contemporânea, v. 22, n. 1, p. 23-45, January-February, 2018. 23 page(s).

Keyword: air transport , diversification , performance , strategy

Document type: Article (Portuguese) Show Abstract

This paper analyzes the effect related diversification strategy has on firm performance. Based on a sample of 70% of US airlines, this piece of research investigates the relationship between the degree of diversification and corporate profitability. Multiple linear regression models of panel data (i.e., 6 years) were tested, with model parameters estimated by the Generalized Method of Moments (GMM) technique. We identified that firm performance followed an inverted-U curvilinear pattern. That is, boundary-spanning activities of related diversified firms increase coordination efforts to the extent that, at some point, the benefits of this strategy are offset.

Foreign and Domestic Franchise Chains in an Emerging Market: A Comparative Analysis

ID: 47889

Authors: Victor Ragazzi Isaac, Pedro Lucas Resende Melo, Felipe Mendes Borini.

Source: Revista de Administração Contemporânea, v. 22, n. 1, p. 46-69, January-February, 2018. 24 page(s).

Keyword: agency theory , emerging markets , franchise chains , internationalization , resource scarcity theory

Document type: Article (Portuguese) Show Abstract

This article aims to analyze the differences between the process of establishing foreign franchises and those of domestic franchise chains operating in the Brazilian market. This process includes the installation, maintenance and expansion of chains. The theoretical review and theory developed are based on Agency Theory and Resource Scarcity Theory. A logistic regression with 147 chains of Brazilian franchises and 41 chains of foreign franchises operating in Brazil showed that foreign and domestic franchise chains differ in three stages of the establishment process: installation, maintenance and expansion. In addition, three semi-structured interviews were conducted with three franchisors from foreign chains. The results show that foreign franchises have a higher rate of investment and maintenance than Brazilian franchises, however, they exhibit a lower capacity for monitoring and control than Brazilian franchise chains. On the other hand, contrary to expectations, foreign franchise chains active in Brazil have a lower growth rate than domestic franchise chains.

Myths on Moral Disengagement: Rhetoric from Samarco in a Corporate Crime

ID: 47890

Authors: Cintia Rodrigues de Oliveira Medeiros, Rafael Alcadipani da Silveira, Luciano Batista de Oliveira.

Source: Revista de Administração Contemporânea, v. 22, n. 1, p. 70-91, January-February, 2018. 22 page(s).

Keyword: corporate crime , moral disengagement , Samarco

Document type: Article (Portuguese) Show Abstract

In this research, we conducted a rhetorical analysis in order to explore the moral disengagement mechanisms used by Samarco regarding the case of the crime that occurred related to the collapse of a dam under its management in November 2015, in Minas Gerais. The research body under rhetorical analysis consisted of publications containing statements by the company and its representatives concerning the case. As a result, we show that Samarco used three myths in their rhetoric: (a) We are doing what must be done; (b) We do not put society and the environment at risk; and (c) It is not our fault. These three myths are representative resources of moral disengagement (Bandura, 1999) by the company in the perpetration of a corporate crime. Our analysis identified three mechanisms: displacement of guilt, minimization and distortion of the consequences, and euphemistic labeling.

Capital Structure Adjustment in Brazilian Family Firms

ID: 47891

Authors: Eduardo K. Kayo, Eduardo Ottoboni Brunaldi, Dante M. Aldrighi.

Source: Revista de Administração Contemporânea, v. 22, n. 1, p. 92-114, January-February, 2018. 23 page(s).

Keyword: capital structure , family firms , largest ultimate shareholder , speed of adjustment

Document type: Article (English) Show Abstract

We examine the extent to which family companies are different from non-family companies in their leverage ratios and their capital structure adjustment. By applying a dynamic trade-off model to a sample of Brazilian companies for 2003-2013, we show that family companies have higher leverage and slower adjustment speeds in comparison to non-family companies. We argue that family companies’ managers tend toward higher leverage because they are more confident and optimistic than managers of non-family firms. Financial constraints stemming from this high leverage prevent over-leveraged family firms from rapidly adjusting their target capital structure.

Who Leads Your Opinion? Opinion Leaders’ Influence on Virtual Engagement

ID: 47892

Authors: Marcos Inacio Severo de Almeida, Ricardo Limongi França Coelho, Celso Gonçalves Camilo-Junior, Rafaella Martins Feitosa de Godoy.

Source: Revista de Administração Contemporânea, v. 22, n. 1, p. 115-137, January-February, 2018. 23 page(s).

Keyword: digital influencers , endorsement , opinion leaders , social network marketing , virtual social networks

Document type: Article (Portuguese) Show Abstract

Digital influencers are virtual opinion leaders that represent an alternative for companies targeting to advertise at the community surrounding these individuals. These individuals expand concepts of consolidated theories that examine the process of innovation diffusion and the flow of communication between opinion leaders and followers. Research about the power of these opinion leaders have in virtual social networks is still in its early stages and an obvious gap is how to measure the influence these opinion leaders have on engagement. This article details an approach that measures this influence on Instagram by analyzing all posts published in 2015 on four widely followed public profiles. Three hypotheses evaluated differences in engagement metrics provoked by individual (people) and institutional (institutional entities) opinion leaders. The two-stage least squares regression models confirmed the hypotheses that individual opinion leaders intensify engagement: postings on individual profiles produce significantly more likes, comments and word of mouth than posts on institutional profiles. Results from the empirical models are particularly relevant to companies seeking to raise interaction levels with their target audience on virtual social networks.

Challenges to Participatory Management at the São Brás Museum in Portugal

ID: 47893

Authors: Hilda Bárbara Maia Cezário, Eduardo Davel, Lorena Sancho Querol, Emanuel Sancho.

Source: Revista de Administração Contemporânea, v. 22, n. 1, p. 138-162, January-February, 2018. 25 page(s).

Keyword: museum management , participation , participative management , social museology , The Costume Museum of São Brás de Alportel

Document type: Teaching Case (Portuguese) Show Abstract

As an organization changes its director, it takes the risk of changing its way of management. In this teaching case, the modification of the management in a community-based museum becomes a problem-situation as it confronts two different management models. On one side, a horizontal model based in processes of team autonomy that self-connect in networks, on the other side, a more vertical and centralized model of processes and power. The focus is in an institution recognized as reference in terms of community action for the European context: the Costume Museum of São Brás de Alportel (Portugal). The dilemma allow us to understand and learn about new participative-based dynamics in the field of museum management, more specifically identifying practices for mobilization and potentialization of social participation, as well as collective competences required for shared leadership. The case seeks to contribute to the education of managers and community leaders, as they are often confronted with a lack of adequate tools for conducting a collective of project that has a cultural nature, such as the community-based museum. Furthermore, the case may be useful to individuals desiring to learn about the participative management of organizations.