Promoção de Transparência e Impacto da Pesquisa em Negócios

ID: 50680

Authors: Wesley Mendes da Silva.

Source: Revista de Administração Contemporânea, v. 22, n. 4, p. 1-10, July-August, 2018. 10 page(s).

Document type: Editorial (Portuguese)

Parliamentary Elections in Brazil: The Use of Twitter in the Search for Votes

ID: 50681

Authors: Marcelo Santos Amaral, José Antonio Gomes de Pinho.

Source: Revista de Administração Contemporânea, v. 22, n. 4, p. 466-486, July-August, 2018. 21 page(s).

Keyword: legislative elections , National Congress , social networks , Twitter

Document type: Article (Portuguese) Show Abstract

Since the use of new technologies in the 2008 US elections, Twitter has become a platform for political activities, creating a channel for interaction between politicians and voters. Political communication with the use of social media is part of today’s congressional activities. In addition, Twitter has become an important means for gaining popularity for election purposes. This article’s research question is to verify how parliamentarians’ behaviors influence the use of Twitter in the search for votes in elections to the National Congress. Thus, the aim of this article is to analyze Brazilian politicians’ different behaviors in this virtual environment before, during and after the parliamentary elections of 2014. Data was collected on the use of Twitter by the parliamentarians four times between December 2013 and April 2015. Politicians were compared according to their electoral aspirations and to the different appropriations of the social network. Data indicate that politicians in electoral campaigns make greater and more frequent use of the new technologies, in the sense of constructing political images within the electoral context. As a result, these politicians got more attention from Twitter users, which is directly related to a higher number of votes obtained in the election process.

Effects of Capabilities on the Performance of Public Sector Service Contracts

ID: 50682

Authors: Francesco Bonelli, Sandro Cabral.

Source: Revista de Administração Contemporânea, v. 22, n. 4, p. 487-509, July-August, 2018. 23 page(s).

Keyword: outsourcing , performance , private capabilities , public capabilities , service contracts

Document type: Article (Portuguese) Show Abstract

With the intent of contributing to the Applied Strategy literature in Public Management and assisting public manager decision-making, this research investigated the effects of public and private capabilities on cost and quality of outsourced public sector service contracts. To do so, we studied 167 service contracts between a Federal Public Administration entity and various private providers, during the period from 2002 to 2015. Data collected were organized in a specific dataset and analyzed using multivariate regressions. Results suggest that, in the face of an environment characterized by modest incentives and a low level of competition between companies, public agent wages, training and experience have contradictory effects, or no effects at all, on contract performance, particularly for cost indicators. With respect to private capabilities, this study verified that company experience has a positive influence on quality indicators; however, from the public interest point of view, financial capacities – in particular general liquidity – negatively affect cost indicators. These results contribute advances in the discussion about the heterogeneities present in buyer-supplier relations in public contracts and their effects on performance.

Cross Channel Consumer Behavior: A Moderate-Mediation Model in Online/Offline Purchasing

ID: 50683

Authors: Sionara Okada, Rafael Porto.

Source: Revista de Administração Contemporânea, v. 22, n. 4, p. 510-530, July-August, 2018. 21 page(s).

Keyword: consumer behavior , learning , mediation-moderation , purchase channels , technology adoption

Document type: Article (Portuguese) Show Abstract

Mobile technologies with internet access have led to the emergence of a new consumer buying process. This process influences online and offline (physical store) purchases, depending on the product to be purchased. Behavioral learning theories, such as the relationships between precurrent and current behaviors, can explain this new behavioral repertoire. The present study tested Cross Channel Behavior mediation (CCB) on the relationship between mobile device adoption with internet access and the frequency of purchase in online and offline channels, moderated by the types of goods (durable vs. non-durable). Through a quasi-experimental design, data were analyzed by Structural Equation Modeling. The results demonstrate that the adoption of mobile technologies has encouraged the occurrence of CCB dimensions (simultaneous search for information, price and product comparisons, and interaction with retailers/producers), with greater strength for non-durable goods, and that each CCB dimension changes the frequency of online and offline purchases, but the specific effect depends on the type of good. The research analyzes the process of new technologies adoption that generate new behaviors and that these encourage purchase frequency.

Reasons and Intentions for Expatriation of Volleyball Players

ID: 50684

Authors: Ivan Wallan Tertuliano, Afonso Antonio Machado, Silvia Deutsch, José Maria Montiel, Daniel Bartholomeu.

Source: Revista de Administração Contemporânea, v. 22, n. 4, p. 531-551, July-August, 2018. 21 page(s).

Keyword: athletes , emotions , expatriation , human development , volleyball

Document type: Article (Portuguese) Show Abstract

The objective of this work was to identify the factors that lead Volleyball players to change team and country to continue their career. There were 68 participants (48 current athletes and 20 former athletes), 43 men and 25 women, with a mean age of 27 years. Participants were divided into 2 research groups: G1 (International Athletes) and G2 (National Athletes). We used a questionnaire consisting of structured, open-ended and closed-ended questions. Analysis of the results was conducted through descriptive analysis and inferential analysis, both between groups and intragroup. The results showed that there was no difference between groups (p> 0.05) and that the reason motivating athletes into the expatriation process, independent of the sample group, was the search for improved salary. It can be concluded that for the participants evaluated of this study that salary was the decisive factor in accepting expatriation and that expatriation is well received by the athletes. In addition, the results demonstrate that there is a need for strategies to prepare future athletes for the expatriation process, in order to better adapt it.

Strategic Information Systems Enabling Strategy-as-practice Under Uncertain Environments

ID: 50685

Authors: Adilson Carlos Yoshikuni, Alberto Luiz Albertin.

Source: Revista de Administração Contemporânea, v. 22, n. 4, p. 552-576, July-August, 2018. 25 page(s).

Keyword: environmental uncertainty , strategic information systems , strategic planning , strategy-as-practice

Document type: Article (Portuguese) Show Abstract

Recent research in the new era of strategic planning (SP) shows its ambivalent capacity for prescriptive rationality as a way for managing the creation of emerging and flexible strategies to deal with environmental turbulence. However, there is limited research on how this capacity can be developed, and even less on strategic planning as enabled by strategic information systems (SIS). Contingency and Practice theory were used to investigate how SIS enables SP effectiveness in practice, under the influence of environmental uncertainty, by applying PLS-PM statistical techniques to a sample of 139 companies. The study confirmed that SIS enhances SP effectiveness under different contingency levels of dynamism, heterogeneity and hostility. Results from post-analysis study show: (a) SIS demonstrated greater predictive power in strategy formulation and control and less emphasis on executing it; (b) SIS presented greater influence on SP effectiveness in environments with high heterogeneity; (c) companies showed greater emphasis on controlling and formulating strategy than executing it. The study contributed to understanding how SIS creates value via strategy-as-practice under environmental turbulence.

Historicizing the New Gobal Consumerism from a Perspective of Emerging Worlds

ID: 50686

Authors: Alexandre Faria, Marcus Wilcox Hemais.

Source: Revista de Administração Contemporânea, v. 22, n. 4, p. 577-599, July-August, 2018. 23 page(s).

Keyword: consumerism , emerging economies , history , neoliberal globalization

Document type: Article (Portuguese) Show Abstract

The advancement of inequality, injustice and discrimination, and the emergence of anticonsumerist movements within the context of global neoliberal capitalism inform the corporation-society debates in the field of Management & Organizational Studies (MOS) and the construction of the new global consumerism (NGC). This context is marked by the radicalization of the negation of the racialist side of modernist capitalism in Europe and Latin America, which also destabilize and reinforce the re-articulation of discriminatory anti-anti-Americanism historicism in consumerism by the NGC. Grounded on a critical transmodern perspective enunciated in a Latin American emerging country that goes beyond Americanism versus anti-Americanism and consumerism versus anti-consumerism dichotomies, this article re-historicizes the consumerist movement in the US to show that pasts denied by anti-anti-Americanism disempower academia and society through dynamics of appropriation and containment of non-discriminatory alternatives and identities mobilized by emerging worlds. Analysis shows that this transmodern historicism can help NGC and MOS recover discriminated identities, promote knowledge for and with the majority, not minorities, and attenuate advances of populist authoritarianism mobilized by white supremacy.

Governance in Cooperatives: Application in an Agricultural Cooperative

ID: 50687

Authors: Ana Paula Blanke Maciel, Rosane Maria Seibert, Raiziane Cássia Freire da Silva, Berenice Beatriz Rossner Wbatuba, Neusa Maria da Costa Salla.

Source: Revista de Administração Contemporânea, v. 22, n. 4, p. 600-619, July-August, 2018. 20 page(s).

Keyword: cooperative principles , cooperatives , governance principles , governance structure , mechanisms of control

Document type: Article (Portuguese) Show Abstract

This study sought to understand the available governance structures and to identify the best in light of the reality lived by the agricultural cooperative researched. Thus, the process was done through descriptive, bibliographic, documentary and case study research, observing the actual practices of cooperative governance versus what studies on the subject advocate. The results demonstrate that the cooperative has a minimal governance structure, as provided by law, moving towards the traditional extended model with the separation of ownership and control. It has values that guide its sustainable growth and seeks to act in accordance with the governance and cooperative principles to ensure legitimacy. From triangulation of the theoretical evidences on governance and empirical observation in the agricultural cooperative, we made suggestions for improvements in the governance structure: (a) maintain good relations for joint action between the existing administrative bodies; (b) have professional managers on the executive board; (c) adopt other mechanisms of internal governance controls in the form of certain committees and internal rules; (d) hiring experts for councils and committees, where appropriate; (e) investment in continuing education for board members and other administrative bodies; and, finally, (f) more rigorous compliance practices. In summary, our proposal contributes to the sustainable development and legitimacy of the cooperative with its stakeholders, as well as other agricultural cooperatives given the similarity of characteristics.

Maracatu, Work and Organizing

ID: 50688

Authors: Elisabeth Cavalcante dos Santos, Diogo Henrique Helal.

Source: Revista de Administração Contemporânea, v. 22, n. 4, p. 620-638, July-August, 2018. 19 page(s).

Keyword: management as practice , maracatu , meanings of work , organizing , popular culture

Document type: Teaching Case (Portuguese) Show Abstract

This teaching case is based on the short documentary Maracatu, Maracatus, and explores the dynamics of a maracatu group, Maracatu Morro Alto, located on the outskirts of the city of Recife, in the state of Pernambuco. It seeks to emphasize the importance of popular culture for members of the Morro Alto community; the meanings attributed to the work developed in this context; the maracatu while organizing; the management exercised by the masters of maracatu as practices; and the main conflicts currently experienced by maracatu. The case is mainly intended for undergraduate social science, anthropology, and management students, as well as those interested in understanding the dynamics of popular culture, specifically, maracatu developed in Pernambuco.