Institutional Pressures, Institutional Work and the Development of Universities’ Entrepreneurial Turn

ID: 55554

Authors: Juliana Marangoni Amarante, João Marcelo Crubellate.

Source: Revista de Administração Contemporânea, v. 24, n. 2, p. 119-133, March-April, 2020. 15 page(s).

Keyword: Entrepreneurial Universities , Institutional Entrepreneurs , Theory , Triple Helix of Innovation

Document type: Article (English) Show Abstract

Based on Institutional Theory, in this theoretical essay we aimed to create a model that could explain the development of the entrepreneurial turn of universities. As a result, we suggest the following theoretical proposition: universities’ entrepreneurial turn is contingent on institutional work and may be understood as a result of a confluence of inward and outward forces that are shaped through a historical and recursive interplay between regulative, normative and cultural-cognitive pressures, conjointly derived from each actor of the Triple Helix, that is, the state, the industry - or society in a broader sense - and academia. Our main theoretical contributions consist of : (a) placing the universities’ entrepreneurial turn at the epicenter of all the competing institutional pressures and logic when it comes to innovation creation; (b) characterizing the universities’ entrepreneurial turn as a result of the recursive interplay between regulative, normative and cultural-cognitive pressures, conjointly derived from each actor of the Triple Helix; and (c) stressing the fundamental role of the institutional work performed by institutional entrepreneurs in the process of developing the universities’ entrepreneurial turn.

Sales-based Brand Equity as a Performance Driver in 'The Country of Soccer'

ID: 55555

Authors: Marcos Inacio Severo de Almeida, Ricardo Limongi França Coelho, Denise Santos de Oliveira, Altair Camargo, Pedro Savioli.

Source: Revista de Administração Contemporânea, v. 24, n. 2, p. 134-150, March-April, 2020. 17 page(s).

Keyword: Attendance , Marketing performance , Sales-based brand equity , Sports marketing

Document type: Article (English) Show Abstract

Despite being the most popular sport in Brazil, soccer suffers from structural problems. Managers working in this reality know little about the factors that determine performance measures in stadiums. Existing research is undertaken according to an economic logic, which attributes importance to a dependent variable only, the total attendance of soccer matches. This article presents an approach that retrieves a sales-based brand equity (SBBE) measure responsible for performance (revenues and proportional demand) in Brazilian soccer stadiums. The methodology involved a process of a canonical regression model with two dependent variables using on-field performance and SBBE as the main drivers of marketing performance. The theoretical assumption underlying the models is the discussion about the multidimensionality of performance and the importance of testing the potential correlation amongst marketing performance variables. The model developed was estimated using all matches of the Premium Division of Brazilian Championship (Série A) held between 2012 and 2017. The main result highlights the power of SBBE as the primary driver of performance in Brazilian stadiums. Corinthians and Flamengo, the two most important Brazilian soccer club brands, exert a positive influence considerably higher than all other competitors.

Group Intercultural Competence: Adjusting and Validating Its Concept and Development Process

ID: 55556

Authors: Janete Schmidmeier, Adriana Roseli Wünsch Takahashi, Janaína Maria Bueno.

Source: Revista de Administração Contemporânea, v. 24, n. 2, p. 151-166, March-April, 2020. 16 page(s).

Keyword: group intercultural competence , intercultural learning , intercultural management , multicultural teams , multinational companies

Document type: Article (English) Show Abstract

Intercultural competence is a topic that has been increasingly focused on academic researches, mainly related to the context of multinational companies and multicultural teams. The literature on intercultural competence is broad, permeated with many concepts and models of its development, but the main focus is on individual (cognitive/behavioral approach). There are few studies on the group level whose approach emphasize the process. The objective of this study was to empirically test the concept of group intercultural competence (GIC) and analyze its development in multicultural teams, as indicated by Leung, Ang and Tan (2014). This research can be characterized as qualitative, of exploratory-descriptive type, with an interpretive approach that embraces sequential intramethod triangulation, with interpretative and content analysis. As the results, the process of GIC development was found to occur towards more mature levels of GIC and to be characterized by an upward spiral pyramidal process, where the lowest level evolves to higher levels of GIC through a cycle of inter-cultural learning. This development occurs over time and is permeated by conflict, reflection and change, covering the elements of GIC: interaction, efficacy, cultural differences, intercultural learning and communication, such as cause and consequence. Based on the theoretical and empirical contributions, it was possible to adjust and validate a proposed GIC concept, to adjust the relevant elements and dimensions for GIC analysis, and to understand how the GIC is developed through a procedural perspective where there is an intercultural learning cycle permeated by conflicts, reflections, interaction and changes.

Political Cycles and Fiscal Management in Brazilian Municipalities

ID: 55557

Authors: Alann Inaldo Silva de Sá Bartoluzzio, Luiz Carlos Marques dos Anjos.

Source: Revista de Administração Contemporânea, v. 24, n. 2, p. 167-180, March-April, 2020. 14 page(s).

Keyword: fiscal management , municipal finances , theory of political cycles

Document type: Article (Portuguese) Show Abstract

The study analyzed how political-electoral incentives influence the fiscal management of Brazilian municipalities and their effects on electoral results. Two findings stand out, the first is that although there is an increase in investments, visible to the population and associated in the literature with favorable electoral results, the re-elected parties also have a more sustainable personnel structure and better liquidity conditions in the short-term with leveraged performance in strategic periods, such as in electoral years. The second is that despite the fact that the newly elected parties sign higher levels of fiscal condition in the three political cycles, in the post-election period the averages shrink to levels lower than those achieved by management at the beginning of the first-term. Therefore, despite indicating better fiscal conditions in electoral years, the effect of signaling is reversed in the following year. As the impact of management decisions will not be available to the electorate immediately during the election period, politicians can use fiscal strategies to avoid fiscal balance being impaired in strategic periods and postpone disbursement for the post-election year, a decision that would not hurt the current fiscal management and the receipt of votes.

Building Spaces of Social Interaction from Coworking Relationships and Practices

ID: 55558

Authors: Luiza A. F. Mesquita, Marlei Pozzebon, Maira Petrini.

Source: Revista de Administração Contemporânea, v. 24, n. 2, p. 181-196, March-April, 2020. 16 page(s).

Keyword: coworking , sharing economy , social interaction spaces

Document type: Article (Portuguese) Show Abstract

Coworking spaces are work environments that have spread quickly in recent years and might be seen as a new work model. The purpose of this article was to analyze coworking practices and relationships in order to better understand how they occur and how they contribute to building spaces of social interaction. To explore this question, a unique and in-depth case study was conducted. Data were collected using techniques of ethnographic inspiration, including intense participant observation, semi-structured interviews and documentary analysis. The field study lasted 25 days and 40 associates were interviewed. The results show three levels of relationship that support a workspace that goes beyond ‘sharing’. At each level, practices to construct a space of social interaction were identified: self-management practices, cooperative business practices and community practices. Finally, we call for a reflection of a better understanding on what a social space within a coworking really means.

My Data, My Life: Individual Goals and Role of the Business Research Community

ID: 55553

Authors: Wesley Mendes-da-Silva.

Source: Revista de Administração Contemporânea, v. 24, n. 2, p. 197-200, March-April, 2020. 4 page(s).

Document type: Editorial (Portuguese)