Relacional: Easing the Crisis Effects in the Education Sector

ID: 63406

Authors: Adrian Kemmer Cernev, Leticia Fantinato Menegon, Marta de Campos Maia.

Source: Revista de Administração Contemporânea, v. 26, n. 1, p. 1-17, January-February, 2022. 17 page(s).

Keyword: CRM , education , information technology , software as a service , software versioning

Document type: Teaching Case (Portuguese) Show Abstract

This teaching case addresses the need for change in Relacional’s business strategy, driven by the negative effects of the COVID-19 pandemic in the Brazilian educational sector in the first half of 2020. The startup is a software warehouse whose systems seek to solve specific problems of educational institutions, from basic to higher level, such as relationship, attraction, and retention of students. In the midst of a scenario of probable crisis in the sector, the partners seek business alternatives to assist educational institutions while wanting to ensure the growth and continuity of the company itself. Applicable in Entrepreneurship, Marketing, and IT courses in undergraduate and graduate Business Management programs, this case addresses concepts of Information Economy, models of offer and pricing of software.

The Efficiency of Railways Specialized in Transporting Iron Ore and Pellets

ID: 63405

Authors: Renata G. de Oliveira Fontan, Rodrigo Alvarenga Rosa, Adonai José Lacruz.

Source: Revista de Administração Contemporânea, v. 26, n. 1, p. 1-16, January-February, 2022. 16 page(s).

Keyword: data envelopment analysis , rail freight transport efficiency , railways specialized in iron ore and pellets

Document type: Article (Portuguese) Show Abstract

Objective: the objective is to compare the relative efficiency of the railways specialized in transporting iron ore (MFe) and pellets (PLMFe), which are part of the assets of mining companies and pellet plants considering the 2016 scenario. Methods: the methods used were the data envelopment analysis (DEA) technique, with the application of the output-oriented constant returns scale (CRS) model; the initial combinatorial multicriteria method for choosing the input variables; and Tobit regression as a validation strategy for the DEA model. Results: of the twelve railways evaluated, three railways were identified as efficient: Estrada de Ferro Carajás, Fortescue, and Mount Newman. Conclusions: the applied model was considered a good method to evaluate the efficiency of railways specialized in transporting MFe and PLMFe, as it determined the efficiency of each railway, suggesting the necessary increase in the output variable or adjustments in the input variables so that the railways reach the efficiency frontier. With that, companies can use the results of this study to guide future improvements to make their railways more efficient or maintain them on the frontier of efficiency.

The Effects of Dependence on Brazilian Third-Party Logistics Satisfaction

ID: 63404

Authors: Antônio Carlos Rodrigues, Ricardo Silveira Martins.

Source: Revista de Administração Contemporânea, v. 26, n. 1, p. 1-18, January-February, 2022. 18 page(s).

Keyword: 3PL , dependence , outsourcing , RSA , satisfaction

Document type: Article (Portuguese) Show Abstract

Context: studies argue that similar levels of dependence are essential for supplier satisfaction in buyer-supplier relationships. However, asymmetric relationships can also lead to supplier satisfaction. Objective: this paper investigates the effects of benefit-based dependence (positive motivations for maintaining relationships) between buyer and supplier and supplier satisfaction. Methods: response surface analysis (RSA) was used to test the relationship between third-party logistics (3PL) dependence and satisfaction dimensions in 174 dyads. Results: the results demonstrated that about supplier satisfaction, instead of dependence asymmetry what really matters is the degree of dependence between the parties. The more dependent one part is on the other, usually, the greater the supplier’s satisfaction. In many circumstances, a degree of dependence is acceptable and necessary to access resources and opportunities. Conclusions: the interaction between buyer and supplier dependence and supplier satisfaction is complex. Situations of dependence asymmetry in which the supplier is highly dependent on the buyer may still be satisfactory.

Design Thinking como Criação de Significado: O Caso do Descomplica

ID: 63403

Authors: Raphael Lobo, Claudio Pitassi.

Source: Revista de Administração Contemporânea, v. 26, n. 1, p. 1-16, January-February, 2022. 16 page(s).

Keyword: design thinking , disruptive innovation , EdTech , meaning innovation , online education platforms

Document type: Article (English) Show Abstract

Context: the design language was introduced to innovation management as a mechanism to increase creativity, given the predominance of an economic rationality in the innovation theory and practice. Among the design thinking discourse, meaning innovation gained relevance in postindustrial societies. Objective: explore the adherence of Descomplica strategy to the meaning innovation model. Method: an exploratory survey with a qualitative approach and a narrative method was carried out. Results: the data collected shows that the company does have a strategy to build and consolidate an emotional relationship with its users. This emotional connection can be perceived in students’ narratives, mainly when they came from public schools. Results also brought evidence that traditional education methods can be threatened by EdTech, mainly in environments where regulatory controls are weak. Conclusion: even though meaning innovation proved to be effective from the point of view of Descomplica’s strategy, it cannot be considered a radical innovation in the sense attributed by sustainability-oriented innovation theory. The results reinforce the urgency to discuss, from organizational and educational perspectives, the impacts of online platforms in Brazilian students’ perceptions, behaviors, and capabilities development.

How can Strategy-as-Practice Enable Innovation under the Influence of Environmental Dynamism?

ID: 63402

Authors: Adilson Carlos Yoshikuni, José Eduardo Ricciardi Favaretto, Alberto Luiz Albertin, Fernando de Souza Meirelles.

Source: Revista de Administração Contemporânea, v. 26, n. 1, p. 1-19, January-February, 2022. 19 page(s).

Keyword: contemporary strategic planning , environmental dynamism , innovation of exploration and exploitation , strategic information systems , strategy-as-practice

Document type: Article (Portuguese) Show Abstract

Purpose: the objective of this study was to analyze innovation in Brazilian organizations when enabled through SIS, in the strategy-as-practice approach, on the influence of moderating environmental dynamism. Methods: we performed structural equation modeling using the statistical technique of partial least squares path modeling (PLS-PM) and post hoc analysis to identify unobserved heterogeneity, with a sample of 256 Brazilian companies from different sectors. Results: the results revealed that the SIS had a strong and significant influence on the innovation of exploitation and exploration. The environmental uncertainty of dynamism moderation was not present in the relationship between SIS and the innovation of exploitation. However, SIS showed a strong and significant influence on innovation of exploration in high levels of dynamism. The existence of unobserved heterogeneity was identified for two segments of the sample, demonstrating a strong path effect between SIS and innovation of exploration and exploitation on the high presence of dynamism in service companies with a size greater than 500 employees. Conclusions: the study contributed to the extension of the strategy-as-practice and innovation literature, by identifying SIS as an alternative in the planning process to enable innovation in the organization, in environments with a high rate of change and unpredictability.

Reinsurance and Solvency Capital: Mitigating Insurance Companies’ Ruin Probability

ID: 63401

Authors: Jorge Wilson Euphasio Junior, João Vinícius França Carvalho.

Source: Revista de Administração Contemporânea, v. 26, n. 1, p. 1-20, January-February, 2022. 20 page(s).

Keyword: reinsurance , risk processes , ruin probability , solvency capital

Document type: Article (Portuguese) Show Abstract

Context: insurance companies are important to society, since they guarantee financial protection to individuals from property losses, in addition to fostering the capital market through the allocation of guarantee assets. Thus, it is essential to evaluate the instruments that guarantee their long-term financial solvency. Among them are the adoption of reinsurance treaties, the sizing of the solvency capital, and the actuarial modeling of risk processes, which allow the measurement of the ruin probability. Objective: estimate the ruin probability in risk processes with the adoption of reinsurance contracts (quota share and excess of loss), compared to scenarios without such treaties. Methods: the Cramér-Lundberg process was simulated using the Monte Carlo method, adjusting several probabilistic distributions to the severity of the compound Poisson process, which is calibrated with a set of 3,917,863 real microdata, from 30 insurance lines of business. Results: it was found that, although each branch presents particularities in the claim severity, the correct choice of reinsurance (proportional or not) implies the reduction of the ruin probability for a fixed solvency capital. Conclusion: the appropriate choice of the reinsurance contract, especially when there is evidence of high kurtosis in the claim values, intensifies the exponential decline in the relationship between the solvency capital and the ruin probability.

Reflecting on Contemporary Administration

ID: 63400

Authors: Marcelo de Souza Bispo.

Source: Revista de Administração Contemporânea, v. 26, n. 1, p. 1-5, January-February, 2022. 5 page(s).

Document type: Editorial (Portuguese)