Editorial V. 10, N. 6, 2017

ID: 49048

Authors: Clandia Maffini Gomes.

Source: Revista de Administração da UFSM, v. 10, n. 6, p. 954-955, December, 2017. 2 page(s).

Document type: Editorial (Portuguese)

Women’s Behavior of Consuming Digital Technologies

ID: 49049

Authors: Samuel Lincoln Bezerra Lins, Karina de Lemos Weiler, Rita de Cássia de Faria Pereira, Ceres Grehs Beck.

Source: Revista de Administração da UFSM, v. 10, n. 6, p. 956-975, December, 2017. 20 page(s).

Keyword: Consumption behavior , Digital technologies , Women’s consumption

Document type: Article (Portuguese) Show Abstract

The relationship between consumption behavior and gender has been a common interest in marketing studies. Whether from a biological perspective or from the perspective of gender identity, there is a correlation between the consumption of products or services and the fact that the consumer is a woman or a man. We investigated the consumption behavior of digital technologies by women through an exploratory study with in-depth interviews with 15 working women aged between 22 and 30 years. Content analysis revealed three profiles of female consumers: engaged, interested, and disinterested. Besides, mass media was revealed as an important source of influence on the purchasing process, and the Internet was identified as the main information source about the items to be purchased. Our research also shows that the interest about and the consumption of digital technologies by women are increasing. However, women are still in need of additional technical knowledge and the opinion of other people to feel more secure about purchasing technology. The findings address the relevance of studying the relationship between technology consumption and gender from the perspective of the consumer, the decision maker or the agent that exerts influence on the purchasing process.

The Influence of Commitment, Entrenchment and Support of Transfer on the Impact of Training at Work

ID: 49050

Authors: Laércio André Gassen Balsan, Vânia Medianeira Flores Costa, Antonio Virgílio Bittencourt Bastos, Luis Felipe Dias Lopes, Mauren Pimentel Lima, Andressa Schaurich dos Santos.

Source: Revista de Administração da UFSM, v. 10, n. 6, p. 976-989, December, 2017. 14 page(s).

Keyword: Organizational Commitment , Organizational Entrenchment , Support to transfer of training , Training impact at work

Document type: Article (Portuguese) Show Abstract

This article aims to identify the influence of organizational commitment and entrenchment, as well as support for the transfer of training on the impact of on-the-job training. For this, a sample of 392 servers from a public institution of higher education who responded to a questionnaire prepared from previously validated self-assessment models was used. After quantitatively analyzing the data, the results showed positive correlations between affective commitment, the impact of training and support to transfer at work; and negative correlations between the training impact at work and the dimensions of entrenchment (limitations of alternatives and bureaucratic arrangements). It was concluded, therefore, that the nature of the individual’s link with the organization differently affects the transfer of the learning obtained in the trainings, which can subsidize strategies for the strengthening of the training impact at work.

The Discourses of Entrepreneurship in Brazilian Public Administration: Critical Analysis of a Contemporary Experience

ID: 49051

Authors: Josiel Lopes Valadares, Valderí de Castro Alcântara, Ana Alice Vilas Boas, Magnus Luiz Emmendoerfer.

Source: Revista de Administração da UFSM, v. 10, n. 6, p. 990-1008, December, 2017. 19 page(s).

Keyword: Discourses , Entrepreneurship , Managerialism , Public Sector

Document type: Article (Portuguese) Show Abstract

This research aims to analyze the elements of social practice within the incorporation discourse of entrepreneurship in the recent experience of the public sector in the State of Minas Gerais. Data were collected on bibliographic and documentary data, using the theoretical and methodological approach of Critical Discourse Analysis (CDA). As a result, the Management Shock appears an ideological element that legitimizes the culture of management in the public sector through the neoliberal hegemonic discourse. By using this strategy, the Public Administration becomes permeated by the market logic that transforms it into a competitive and results searching environment causing typical problems of the capitalist modus operandi. In this regard, the shock spreads the culture of management, naturalizing the values and practices of the business world and discursively legitimizes this model as a necessary and viable option (what is said), while erasing inconsistencies, limitations and ills of the process (silences). In this article these pathways are questioned and the importance of democratization processes lined by citizenship, participation and deliberation is emphasized.

Innovations in Small Business Service Sector: Multicase Study in Private Schools of Sergipe

ID: 49052

Authors: Cassio Roberto Conceição de Menezes, Rivanda Meira Teixeira.

Source: Revista de Administração da UFSM, v. 10, n. 6, p. 1009-1026, December, 2017. 18 page(s).

Keyword: Innovation , Service innovation , Small business

Document type: Article (Portuguese) Show Abstract

Majority of academic publications on innovation has focused on aspects of technological innovation, with orientation for the industrial sector and in smaller number on the service sector. As innovation in service is a field of studies in evolution and, therefore, requires a special attention for its apprehension, the objective of this study is to analyze innovations implemented by entrepreneurs in private schools, from the categories of innovation in service of Sundbo and Gallouj (1998) and the model of innovation of Hansen and Birkinshaw (2007). For this, the research method of multiple cases studies was adopted, and evidences was collected with three entrepreneurs of small and medium private schools size located in Sergipe, through semi structured interviews based on analytical categories from these theoretical models adopted. It was observed that these schools basically promote innovations in their process, in their organization or management and in solutions for specific problems presented by its customers. Generally speaking the changes carried through by these managers in these enterprises, can be seen as innovations only for the company or for the local market and they cannot be understood as an radical innovation.

Brazilians Professionals Repatriation: A Policy Analysis Performed by Brazilian Companies

ID: 49053

Authors: Thaís Ettinger Salgado, Eduardo Camargo Oliva, Edson Keyso de Miranda Kubo, Darticléia Almeida Sampaio da Rocha Soares, Marcos Eduardo Zambanini.

Source: Revista de Administração da UFSM, v. 10, n. 6, p. 1027-1041, December, 2017. 15 page(s).

Keyword: Brazilian Companies , International HR Management , Policies , Practices , Repatriation

Document type: Article (Portuguese) Show Abstract

With the objective of analyzing the policies in the repatriation programs practiced in Brazilian transnational companies, this research focused on studying the international management of Human Resources, as well as on deepening the policies and practices of Brazilian companies that have repatriation programs. For this, a descriptive research was carried out with a population limited to the Brazilian Transnational Rankings (2011 and 2012) conducted by Fundação Dom Cabral. Of the 52 companies listed, 25 participated in the survey, which took the form of an on-site interview. The information obtained was analyzed with the aid of the qualitative analysis software Atlas TI, showing that there is some kind of care by companies in reducing the uncertainties of the returnee, either through efficient communication and clarity about the possibilities of growth; attractive salaries and benefits; of support; or a specific contract guaranteeing return for both parties

Organizational Policies to Encourage Bicycles in Urban Mobility in Porto Alegre, Rio Grande do Sul

ID: 49054

Authors: Daniele Eckert Matzembacher, Luís Felipe Machado do Nascimento.

Source: Revista de Administração da UFSM, v. 10, n. 6, p. 1042-1060, December, 2017. 19 page(s).

Keyword: bicycle , environmental management , sustainability , urban mobility

Document type: Article (Portuguese) Show Abstract

The aim of this study was to identify the incentive policies developed by organizations in Porto Alegre/RS to encourage the use of bicycle as a mean of transportation. We also investigated whether these incentives are linked to social and socioenvironmental management programs. Finally, we examined if these influenced workers on the decision to use cycling to commute to work. The survey found that bicycle racks, changing rooms, showers, lockers, tool kit and promotional marketing are some of the components of policies to encourage the use of bicycles. It was observed that most of the studied organizations did not link their social and environmental policies with the practices to encourage the use of bicycles. Regarding cyclists, it was observed that policies encouraging the use of bicycles have positive results in choosing this mean as urban mobility. This work shows the relevance to introduce means of transport that promote better physical and mental health to the population, to help address mobility problems, the use of public spaces, and contribute to reducing the emission of air pollutants.

Organizational Innovativeness Scale: Evidence of Validation for the Brazilian Context

ID: 49055

Authors: Renata Gonçalves Santos Silva, Patricia Liebesny Broilo, Ricardo Saraiva Frio, Cláudio Hoffmann Sampaio, Marcelo Gattermann Perin.

Source: Revista de Administração da UFSM, v. 10, n. 6, p. 1061-1080, December, 2017. 20 page(s).

Keyword: Innovation Level , Organizational Innovativennes , Scale

Document type: Article (Portuguese) Show Abstract

Against the overlap of concepts and measurements regarding organizational innovativeness, Ruvio et al. (2014) present a multidimensional definition of the construct and validate a scale for its operationalization. The present study aimed to validate this scale in the Brazilian context. Additionally, focusing the construct nomological validity, the study aimed to empirically verify the relationship between organizational innovativeness on its five dimensions and the level of innovation of the organization. A survey was conducted with participation of 165 executives of organizations from various sectors. The results validate the scale for usage in the Brazilian context and indicate that organizational innovativennes is as a predictive variable of the degree of innovation, which tends to impact firms performance in the long run.

Budget Model of Federal Universities: Factors that Motivates and Inhibits its Institutionalization

ID: 49056

Authors: Cisne Zélia Teixeira Reis, Adriel Rodrigues de Oliveira, Suely de Fátima Ramos Silveira, Nina Rosa da Silveira Cunha.

Source: Revista de Administração da UFSM, v. 10, n. 6, p. 1081-1100, December, 2017. 20 page(s).

Keyword: academic performance , budget model , Federal Universities , Institutional Theory , university public administration

Document type: Article (Portuguese) Show Abstract

The budget allotment among federal universities is based on a mathematical model that considers the production and the academic performance of each institution in a set of variables, presenting as result the budget amount that each university is entitled. It is essential that university administrators know, follow and are structured in favor of the best results in the variables that follow this model. Investigating the university’s commitment to improve its management skills in support of effective incorporation of the budget model in its habits and routines can lead to discoveries and important contributions to the improvement of management. It has been appealed to the Institutional Theory, from the perspective of stages of Habitualization, Objectification and Sedimentation to identify motivators and inhibitors of the complete institutionalization of the model, the perception of the six managers of budget planning area that, in the period 2001-2011, occupied Forplad’s coordinators function and its Model Committee. Characterized as a descriptive research with a qualitative approach, the applied interviews were submitted to Content Analysis Technique. It can be concluded that the budget model is an instrument of great importance in the process of transparency and university public administration, however, it presents inhibiting factors to its best level of institutionalization in the three stages.

Hybrid Governances Tructures in Brazilian and Canadian Credit Cooperatives Networks from the Perspective of the Transaction Costs Theory

ID: 49057

Authors: Alessandro Gustavo Souza Arruda, Ana Cristina de Faria, Maria do Carmo Romeiro, Francisco Carlos Fernandes.

Source: Revista de Administração da UFSM, v. 10, n. 6, p. 1101-1121, December, 2017. 21 page(s).

Keyword: Credit Cooperatives , Governance Structures , Transaction Costs Theory

Document type: Article (Portuguese) Show Abstract

This paper aims at building a theoretical model that characterizes the influence of Hybrid Governance Structures (HGS) in Transaction Costs (TC) of credit cooperatives networks in Brazil and Canada. From the characterization of the variables that influence the TC, it’s possible to perform a discrete analysis of hybrid forms of governance which is characteristic of strategic networks of credit cooperatives Canadian Desjardins and Brazilian Sicredi. The case studies analysis proved that the evolution of HGS was simultaneous with the evolution of the legal and institutional environment, in a dialectical process. However, one can see that while evolving from different legal and institutional environments, there is a tendency to homogeneity in these networks, at least in the creation of ad hoc institutions to deal with the most significant TC. An equation was inferred at the final section of the work, to perform the comparison of the costs of HGS with the transaction of financial intermediation of credit cooperatives networks. The model can be used to compare the analysed TC with the correspondent costs of lean financial institutions. According to this equation, the cost to carry out internal transactions to the network, in addition to the costs arising from the political and social pressures present in this type of institution, must be less than or equal to TC of financial institutions with hierarchical governance structures. This not only corroborates the discriminating alignment hypothesis of Williamson (2005), but adds elements for classification and analysis of these costs.

About Social Innovation: Epistemological, Technical, Theoretical and Methodological Considerations on the Academic Production from 2008 to 2012

ID: 49058

Authors: Sueli Menelau Correio, Breno Giovanni Adaid-Castro Correio.

Source: Revista de Administração da UFSM, v. 10, n. 6, p. 1122-1136, December, 2017. 15 page(s).

Keyword: Administration , Four-Pole Model , Social Innovation

Document type: Article (English) Show Abstract

The present work aimed to delimit the concept of social innovation in its epistemological aspects, theoretical, technical and morphological to support studies on innovations that seek social results. The review of the production, from January/2008 to January/2013, it’s noted that the theme has been studied thought different biases in the Business Administration area, which is mostly defined by the Quadrupole analysis of Social Innovation. Findings indicates that the result of actions of organizations and persons being it to solve a problem, develop a new economic or social benefit is the current definition of Social Innovation. This understanding acted as a stimulus to propose a research agenda to build and develop a more consistent understanding of the concept of Social Innovation and determine whether the creation and dissemination of Social Innovation has a relation with the creation of risk and more perceived social value.