Ceo Duality and Corporate Performance: Evidence in the Brazilian Capital Market

ID: 54181

Authors: Yngrid Cabral Lima da Costa, Orleans Silva Martins.

Source: Revista de Administração da UFSM, v. 12, n. 3, p. 403-417, July-September, 2019. 15 page(s).

Keyword: CEO duality , desempenho corporativo , governança corporativa

Document type: Article (English)

The Allure of Ubiquity: Brand Equity and Brand Authenticity Influenced by Distribution Channels

ID: 54182

Authors: Samanta Puglia Dal Farra, Mauricio Jucá Queiroz, Paulo Henrique Müller Prado, Renata Steffanoni Bernardes de Queiroz.

Source: Revista de Administração da UFSM, v. 12, n. 3, p. 418-433, July-September, 2019. 16 page(s).

Keyword: Brand authenticity , Brand equity , Channels , Fit , Luxury

Document type: Article (English) Show Abstract

Brands, being ubiquitous, can provide different perceptions of brand equity and brand authenticity among consumers. This paper aims to identify the impact of the fit between a brand, premium positioned, placed in premium channels, in contrast with popular channels placement. A product of an identical brand may have its brand value (brand equity) altered by the fit of the channel option, i.e. a channel consistent in image and brand positioning (high fit) would impact on a higher end consumer based brand equity (CBBE). We intend to contribute to enhancing the understanding of the role of channel strategy in brand value as well as the mediating effect of brand authenticity. As a methodological proposal, a couple of experiments were conducted and it was found that the consistency between brand positioning and channel (fit) leads consumers to evaluate differently the CBBE. In addition, the study found that the fit between channel and brand has a direct effect on consumer purchase intent, the higher the fit, the greater purchase intent. Likewise, it was found that the perception of brand authenticity is affected by the fit between the channel and the brands, the higher the fit with the channel, the greater the perception of brand authenticity.

Assessment of Customer Satisfaction of a Restaurant in Santa Maria-RS

ID: 54183

Authors: Fernando de Jesus Moreira Junior, Angela Pellegrin Ansuj, José Renê de Oliveira, Andreas Dittmar Weise.

Source: Revista de Administração da UFSM, v. 12, n. 3, p. 434-450, July-September, 2019. 17 page(s).

Keyword: customers , market research , restaurants quantitative analysis , satisfaction survey

Document type: Article (English) Show Abstract

This paper aims to evaluate the satisfaction level of customers of a restaurant in Santa Maria - RS, using descriptive statistical analysis in order to identify opportunities for improvements to the rated restaurant. Customers were asked to rate, for each item, your satisfaction, according to a Likert scale. The results showed that the restaurant seems to meet customer expectations with respect to its internal structure, layout, accessibility, location, the options and the speed in payment and the price charged in addition to all aspects aspects related to food. However, it was found that the highest rates of dissatisfaction are related to the smell of the internal environment, parking and internal decoration. The results presented by this research, as well as recommendations for improvement will be forwarded to the restaurant so that necessary measures can be taken to ensure continuous improvement of the quality of their services.

Differences between the Practices of Innovation Environments from National Innovation Systems with Distinct Maturity Levels: Insights from Brazilian and French Cases

ID: 54184

Authors: Patrícia Benassi Mathieu, Ivete Delai.

Source: Revista de Administração da UFSM, v. 12, n. 3, p. 451-471, July-September, 2019. 21 page(s).

Keyword: innovation , innovation environments , Pôle de Compétitivité , technology parks

Document type: Article (English) Show Abstract

The aim of this study is to identify the different practices that exist in innovation environments that belong to National Innovation Systems with distinct maturity levels: France (advanced) and Brazil (in development). A case study was carried out comparing the Technological Park of São José dos Campos and the Pôle de Compétitivité HYDREOS regarding seven dimensions: governance, strategy, external relationships, external environment, legal context, infrastructure and funding mechanisms. As a result, the initial premise that the environment inserted into the mature system presents a more comprehensive set of the studied dimensions can be observed. The main differences identified (or improvement opportunities for the Brazilian environment) refer to the following dimensions: external relations, strategy, funding mechanisms and governance. Most of these differences directly affect the degree of interaction between the members of the innovation environment and between them and outsiders, the diversity of actors and the relationship rules, which are key elements of a national innovation system.

Effect of Gaming on Behavioral Intention to Use Online Training: An Adjustment of the UTAUT Model Applied to TRT-2

ID: 54185

Authors: Ludmilla Cavarzere de Oliveira, Luis Hernan Contreras Pinochet, Ricardo Luiz Pereira Bueno, Mauri Aparecido de Oliveira.

Source: Revista de Administração da UFSM, v. 12, n. 3, p. 472-491, July-September, 2019. 20 page(s).

Keyword: Behavioral intention , Gamification , Online training , Structural Equation Modeling

Document type: Article (English) Show Abstract

The objective of this research was to analyze the effect of gamification on intention to use online training from the partial validation of the UTAUT model for qualification of members and servers of the Regional Labor Court of the 2nd Region (TRT-2). The study analyzed the relationship between constructs performance expectancy, effort expectancy, facilitating conditions, and familiarity with the intention to use gaming in distance media. This was conducted through an empirical application, which used the Structural Equation Modeling (SEM) for data analysis. The research was a single cross-sectional survey, carried out with TRT-2 members and servers who participated in the distance-feeding course ‘Healthy Living’ in 2015. Of the four hypotheses, only familiarity (F) was not significant as it did not serve as a behavioral intentions (BI) predictor of gamification for distance learning courses. Some explanations for such phenomenon may be career promotion and additional qualifications, learning by doing and sample size. The results confirmed that most hypotheses have a high statistical significance of the structural paths and have demonstrated that the model proposed in this study is consistent and can be applied in future studies with appropriate adjustments.

Work for What?' The Meaning and the Sense of Work for the Bankers

ID: 54186

Authors: Henrique Bertosso, Paula Narita Pereira Ebert, Angela Maria Ortolan Bonemberger, Andressa Centenaro, Eliana Andréa Severo.

Source: Revista de Administração da UFSM, v. 12, n. 3, p. 492-508, July-September, 2019. 17 page(s).

Keyword: Banking , Meaning , Meaning of work , Work

Document type: Article (English) Show Abstract

The work of the banking sector has been affected by several transformations, especially by the insertion of the technological equipment in the agencies and integrated information systems, to control the time, the work and the productivity of the bankers. In this context, the purpose of this study is to understand the meaning and meaning of the work for bankers. The research characterized by the quantitative method, and the data collection was carried out through a survey applied to 65 bankers, who answered a questionnaire with closed questions. Data were analyzed using descriptive statistics techniques (mean and standard deviation) and factorial analysis. The main meanings pointed out by the bankers are that the work is something that allows the improvement, that adds value to life, as well as offers a contribution to the community. In this sense, work means a set of relevant activities to meet professional needs, personal values and contribute to society. It was found that the main factors that give meaning to the work in the banking sector is the guarantee of a quiet future, respect in the work environment, transparency and, its influence and social utility in what comprises justice and equality, corresponding to the desires Interests of the worker.

Relative Performance Evaluation in Executive Pecuniary Compensation: Empirical Evidences in Brazil

ID: 54187

Authors: Luiz Carlos Marques dos Anjos, Adhemar Ranciaro Neto, Edilson Paulo, Paulo Aguiar do Monte.

Source: Revista de Administração da UFSM, v. 12, n. 3, p. 509-526, July-September, 2019. 18 page(s).

Keyword: D74; Remuneration to Executives; Relative Performance Evaluation; Conflict of Agency , JEL Codes: M12 , L25

Document type: Article (English) Show Abstract

The objective of this study was to analyze the implicit use of relative performance evaluation in BM&FBovespa listed companies as a way to measure the remuneration of its executives. To define the sample, we sought to identify companies that disclosed information about the compensation of their executives between 2009 and 2012, totaling the sample size in 67 companies, totaling 112 observations. They were then categorized in order to capture risk sharing as predicted by the theory of relative performance evaluation. The results of this research indicate a strong asymmetry in the distribution of the compensation, mainly due to the long-term compensation, which caused the occurrence of outliers. As a result of this situation, and following studies already developed, it was decided to test the model through quantile regression. Even with the use of the median regression it was not possible to identify statistically significant evidences of the occurrence of relative performance evaluation, therefore, there is no evidence that the variation of the result of the sector reduces the impacts that the results obtained by the organizations exercise on the executive remuneration.

Marketing Metrics, Big Data and the Role of the Marketing Department

ID: 54188

Authors: Carla Freitas Silveira Netto, Luiz Antônio Slongo.

Source: Revista de Administração da UFSM, v. 12, n. 3, p. 527-543, July-September, 2019. 17 page(s).

Keyword: Big Data , business intelligence , marketing metrics

Document type: Article (English) Show Abstract

Marketing metrics are a way of proving the result of marketing efforts and ensure its relevance inside companies. Big Data can be an opportunity for marketing to gain even more importance since access to a greater volume of information makes possible to develop new metrics. The present paper verifies if this is a reality on marketing departments, if the department is involved in developing or reporting metrics, and in the use of Big Data. To achieve this goal, first, we develop premises from the literature so that, after, we can confront it with reality, captured by interviews with marketing practitioners that work on different economic sectors. We intend to present possibilities for future research and to foster discussion about the marketing department responsibility to present metrics about the results of its actions.

Sustainable Business Digital Technology-Based Model: Bikepoa Case Study as an Example

ID: 54189

Authors: Gabriel Roberto Dellacasa Levrini, Walter Nique.

Source: Revista de Administração da UFSM, v. 12, n. 3, p. 544-561, July-September, 2019. 18 page(s).

Keyword: Bicycles , Environmental Sustainability , Sharing Economy , Technology Based

Document type: Article (English) Show Abstract

Environmental disasters attributed to global warming, strong media pressures towards an ecologically sustainable consumption, give path to alternative forms of green and sustainable consumption, like the sharing economy, a rising pattern in consumption behavior, based on accessing and reusing products to utilize idle capacity. The sharing economy holds the potential to bring effectiveness toward widespread sustainable business practices. The research objective is to propose a sustainable business technology-based model using technology as mediator among the shared economy agents under the lens of Actor Network Theory (ANT). We have chosen, as a sample, BikePoa bicycle sharing system has 40 stations and more than 2,000 bikes, throughout the city of Porto Alegre, in Brazil. The research methodology followed Kozinets’s (2006) participant-observational netnography. It was done 23 personal interviews with users and 7 with employees’ provider, and later through Google Docs 251 questionaries’ were selected. Findings point for two different factors consumers’ inductors and providers ‘connection factors.

Use Intention of Automated Self-Service Services in Mobile Telecom

ID: 54190

Authors: Tito Mendes da Costa, Jorge Brantes Ferreira, Angilberto Sabino de Freitas, Juliana Werneck Rodrigues, Fernanda Leão Ramos.

Source: Revista de Administração da UFSM, v. 12, n. 3, p. 562-579, July-September, 2019. 18 page(s).

Keyword: Cognition , Consumer Behavior , Emotion , Self-Service customer Service technologies , Social Media

Document type: Article (English) Show Abstract

The aim of this study is to propose a model to evaluate consumers’ intention of adopting a new type customer service technology, self-service customer services (SSCS), analyzing the effects that consumers’ cognitive and affective perceptions about technology along with their communication with peers in social media have on their intention to adopt services of this nature. An online questionnaire was made available over the Internet to a base of 830,000 customers of a large mobile telecom carrier, with 5,262 valid questionnaires being obtained in response. Through structural equation modeling, the assumptions of the model were tested and the results show evidence of the influence of cognitive, emotional and social aspects on the consumer intention to adopt self-service customer service technologies.

What Is the Role of Indicators as a Governance Tool to Help Cities Become More Sustainable?

ID: 54191

Authors: Tatiana Soares Viana Ribeiro, Tatiana Tucunduva Philippi Cortese, Claudia Terezinha Kniess, Diego de Melo Conti.

Source: Revista de Administração da UFSM, v. 12, n. 3, p. 580-593, July-September, 2019. 14 page(s).

Keyword: Indicators for Governance , Indicators for Sustainability , Sustainability Management

Document type: Article (English) Show Abstract

Cities need continual improvements as they grow, and the government needs to create the means to meet this demand. To assist in sustainable development for communities, ISO 37120 was created to focus on cities, with indicators for urban services and quality of life. This article seeks to understand if Indicators for Sustainable Cities can help Governance make more assertive decisions and improve the residents’ quality of life.

Performance and Quality Indicators and the Governance Process in Brazilian Federal Universities: A Multi-Case Study

ID: 54192

Authors: Josiane de Oliveira Lobato, Elida Furtado da Silva Andrade, Emerson Antonio Maccari, Marcos Rogério Mazieri.

Source: Revista de Administração da UFSM, v. 12, n. 3, p. 594-609, July-September, 2019. 16 page(s).

Keyword: Federal University , Governance , Indicators , Information Management

Document type: Article (English) Show Abstract

The aim of this study was to verify the relationship between the use of the performance and quality indicators and the governance process of the Brazilian federal universities. To achieve this, semi-structured script interviews were conducted with the managers of four universities with the best performance and quality indicators. Following the request to maintain anonymity in the interviews, universities were codified as University 1, University 2, University 3 and University 4. Secondary data were collected in bibliographical and documentary research on the official websites of the universities participating in the research. For the analysis of the results, the triangulation of data sources was used. As a result, it has been verified that governance has a great influence on the way in which management conducts its work, since management with greater maturity in the governance process better understand the importance of indicators and all institutional information, and use them in a strategic way.