Editorial

ID: 5133

Authors: Clandia Maffini Gomes.

Source: Revista de Administração da UFSM, v. 3, n. 2, p. 181-182, May-August, 2010. 2 page(s).

Document type: Editorial (Portuguese)

Globalization social: challenge of the twenty-first century

ID: 5134

Authors: Vagner Rosalem, Antônio Carlos dos Santos.

Source: Revista de Administração da UFSM, v. 3, n. 2, p. 183-190, May-August, 2010. 8 page(s).

Keyword: Economic globalization , Globalization , Social globalization

Document type: Article (Portuguese) Show Abstract

The criticism of many of globalization is a consequence of directions it is taking. While globalization is a dynamic process in progress, its progress has occurred so unbalanced, creating political instability, economic and social development in various regions of the planet. This paper demand, so theoretically, show the lack of social globalisation as one of the factors that have caused imbalance in the dynamics of the globalization process. On the economic side there is that globalization occurs so rapidly and have reached the most distant points of the face of the Earth, while the social side, there is that globalisation is absent in some regions, and in another both, it happens so slowly and without much interest. It is not worth the benefits of economic globalization if there is the social globalisation. That and the challenge of the twenty-first century.

Recommendations in operational auditorship: a prospection of fragilities, on the basis of competitive intelligence

ID: 5135

Authors: José Francisco Ribeiro Filho, Jorge Expedito de Gusmão Lopes, Marcleide Maria Macedo Pederneiras, Alan José de Moura Silva, Caio Eduardo Silva Mulatinho.

Source: Revista de Administração da UFSM, v. 3, n. 2, p. 191-204, May-August, 2010. 14 page(s).

Keyword: Audit , Competitive Intelligence , Economy , External Control , Strategy Contingencial

Document type: Article (Portuguese) Show Abstract

The Brazilian company has been aware of the importance of requiring the responsible use of public resources, made available to their elected representatives, reverting them into benefits that meet the needs of citizens. The bodies of external control are beginning to worry about achievement of targets and improvement of the performance of public policy and start to perform audits of an operational nature, seeking to evaluate the management in terms of economy, efficiency and effectiveness, and the effectiveness of government expenditure. This research examined whether it was possible to identify weaknesses that jeopardise the effectiveness of the recommendations issued by operational audits conducted by the Court of the State of PE, from the concept of competitive intelligence and in order to subsidize a preventive action and / or contingencial. It was used the deductive method with literature search and documentary, with the analysis of all the recommendations of audits conducted operational and judged by the ECA / PE 2003-2007. It was concluded on the basis of competitive intelligence, that there are weaknesses that could compromise the effectiveness of implementing the recommendations issued by the operational audit, which once identified will allow the establishment of a preventive strategy, and contingencial a strategy to tackle the risk factors if materialise.

Environmental Management in Administration Courses: an analysis of the faculty perspective

ID: 5136

Authors: Leonel Gois Lima Oliveira, Davi Montefusco de Oliveira, Francisco José da Costa.

Source: Revista de Administração da UFSM, v. 3, n. 2, p. 205-218, May-August, 2010. 14 page(s).

Keyword: Administration courses , Curriculum , Environmental management , Faculty , Teaching

Document type: Article (Portuguese) Show Abstract

This objective of this study was to evaluate the importance attributed by Management administration faculty to the area of Environmental management, and also to analyze the future intentions of these professionals regarding this area. Data from a total 41 professors of different institutions from the city of Fortaleza were collected by using a structured questionnaire. These data were analyzed by means of descriptive statistics (average, standard deviations, and frequencies). The results indicated mainly that: (1) the professors evaluate that the environmental management is an area of great relevance for the Administration courses, and that there is has a moderate necessity of this area in the courses; (2) on the other hand, and although the great relevance attributed to the area, the professors intentions of involvement with the area was of low level. The results bring consistent information for professors, managers of institutions, and authors of instructional materials, and can contribute for a better execution their educational activities.

B2B Marketing: mapping academic papers in Brazil From 1998 to 2007

ID: 5137

Authors: Tales Sarmento Lacerda, Beatriz Quaresma Mendonça.

Source: Revista de Administração da UFSM, v. 3, n. 2, p. 219-229, May-August, 2010. 11 page(s).

Keyword: Marketing business to business , Marketing study on Brazil , Marketing theory , Work mapping

Document type: Article (Portuguese) Show Abstract

The Marketing discipline is influenced by several areas like Economics, Sociology and Psychology. However, it's still looking for an own theory. The scientific classification of papers becomes an important tool to find the way Marketing has been studied on last years in Brazil, as well as to find trends in this area. Understanding the organizational buying characteristics is mandatory in order to create efficient marketing programs that meet industry's buyers. This occurs because those buyers don't have the same behavior as individual consumers, despite the goal of a buying operation be the same - satisfaction of a need. The goals and politics of a particular organization offer restrictions on buying decision of organizational buyer. (KERIN et al., 2007). So, this paper tried to identify Business-to-Business (B2B) Marketing work published on EnANPADs, RAE, RAC, READ e RAUSP between 1998 and 2007. Results point that, despite the small amount of papers, the number is increasing and, following the literature trend, research are focusing on organizational relationship marketing.

Analysis on the entrepreneurial action and public policy at the furniture Cluster of Ubá, MG

ID: 5138

Authors: Andréia Aparecida Albino, Afonso Augusto Teixeira de Freitas Carvalho de Lima, Sebastião Décio Coimbra de Souza, Ricardo Roberto Behr, Ronise Suzuki de Oliveira.

Source: Revista de Administração da UFSM, v. 3, n. 2, p. 230-244, May-August, 2010. 15 page(s).

Keyword: Entrepreneurial Action , Furniture Cluster of Ubá , Industrial Clusters , Local Development , Public Policy

Document type: Article (Portuguese) Show Abstract

Based on recognized importance of industrial clusters for the socio-economic development of regions, this work presents a case study involving the evolution, discussions on the role of entrepreneurial activities and the influence of public policies on the development of the furniture cluster of Ubá, Minas Gerais. The methodology adopted included a survey, interviews with strategic actors of the cluster, and analysis comparative data. Preliminary results indicate that public policies had limited involvement in the emergence and development of APL, and indicate the need to investigate the diversity of patterns of business components of local cluster order to propose appropriate policies for each different type of companies. The main conclusion is that the key role in the genesis and development of the furniture cluster of Ubá was the entrepreneurial action of the local businessmen.

The consulting as a learning opportunity for nongovernmental organizations: a study in the city of Recife/PE

ID: 5139

Authors: Fernanda Bruto da Costa Correia, Marcos Gilson Gomes Feitosa, Naldeir dos Santos Vieira.

Source: Revista de Administração da UFSM, v. 3, n. 2, p. 245-259, May-August, 2010. 15 page(s).

Keyword: Consulting , NGO , Organizational Learning

Document type: Article (Portuguese) Show Abstract

Non-governmental organizations (NGOs) are active and growing institutions throughout the country, being from the 90s, to suit the environmental contingencies, are starting to professionalize, adopting administrative practices, such as management and evaluation of the impacts of their projects. Thus, part of NGOs started to hire professionals who act as consultants, which are organizational and specialists. In face of the above, the objective was to identify and analyze the learning, which are related to the practice of hiring consultants, obtained by NGOs. For both, there were semi-structured interviews with managers of NGOs that operate in the metropolitan area of Recife / EP and its contracted services of consultants. It appears that NGOs, with the hiring of consultants, learned that it is necessary that these professionals know and have experience of working in social organizations, who understand their specificities and to adopt a methodology which establishes a reflective learning, being regarded as ineffective those who only deploy “packages” managerial pre-prepared.

Analysis of models of decision making in the cognitive approach

ID: 5140

Authors: Breno Augusto Diniz Pereira, Mauri Leodir Löbler, Eugênio de Oliveira Simonetto.

Source: Revista de Administração da UFSM, v. 3, n. 2, p. 260-268, May-August, 2010. 9 page(s).

Keyword: Cognition , Decision making , Models , Organizational theory

Document type: Article (English) Show Abstract

The rationality has been defined from the Greeks as one of the main characteristic that distinguishes man from the other animals. The Greeks ‘influence like Plato and Aristotle and the philosophers empiricist /rationalist,as Descartes and Thomas Hobbes, were remarkable for the formation of models of decision making in organizations proposed by Simon, Allison and Lindblon. This study aims to identify the mainly decision making models and check how the cognitive aspects can affect the behavior of the agents involved in the process. The results show that there is no way to overlook the subjective factors, the different cognitive styles in the decision, there is a system of relations between the elements of nature objective and subjective elements,whichever is the predominant influence of the values of decision makers involved, which is seen as a motivator for the decision.

Happiness in focus – Measuring metaphysical concept for country strategy and organizational recommendations

ID: 5141

Authors: Marcos Bacellar de Carvalho, Carlos Alberto Gonçalves, Daniel Jardim Pardini.

Source: Revista de Administração da UFSM, v. 3, n. 2, p. 269-287, May-August, 2010. 19 page(s).

Keyword: Competitiveness , Innovation , Measurement of Happiness , Quality of life , Social and economic performance , Sustainability

Document type: Article (Portuguese) Show Abstract

For Aristotle, Happiness should be ultimate reason for life. Researchers have demonstrated that Happiness is positively correlated with creativity and productivity. So, the subject is relevant for each one as well as for organizations. Bentham's Utility Principle proposed that each people action should be judged according its final contribution to Happiness, whether positive or negative. Now the question of this work arises: are the organizational concepts (e.g.: Innovation, Competitiveness, Sustainability, Quality of Life), so frequent in administration technical literature, "useful" for Happiness? Are they "useful" for people as well as for organizations? The analysis of an interrelationship model proposed, covering such concepts, has positively answered this question. Hume (1741) and Bentham's proposal, in which administrators should take Happiness in account when establishing their government strategy, is very actual.

Female entrepreneurship: characteristics and management profile in small and medium-sized enterprises

ID: 5142

Authors: Cibele Barsalini Martins, Luciana Helena Crnkovic, Nadia Kassouf Pizzinatto, Emerson Antonio Maccari.

Source: Revista de Administração da UFSM, v. 3, n. 2, p. 288-302, May-August, 2010. 15 page(s).

Keyword: Female Entrepreneurship , Management , Small and medium sized enterprises

Document type: Article (Portuguese) Show Abstract

The growing participation of women in the entrepreneurship area enables envision a future in which both genders will act in this area in a equilibrium state. The realization of this possibility, considering the Brazilian economy scenario for the coming years, represents more than a particularly optimistic view, but a necessary event in the view of the growth requirement in the Brazilian economy. In this article have been twofold: firstly, to know the entrepreneur’s personal characteristics related to their origin, educational history, professional experience and personal life and secondly, the identification of parameters that describes the role of entrepreneurship women in small and medium enterprises. The working method was based on an exploratorydescriptive approach and multi-case studies and data analysis used the Big Five Personality Model methodology. During the research it became evident that the obstacles are many and seemingly insoluble. However, all the entrepreneurs interviewed showed a mark in common: determination to pursue goals, achieving goals and overcoming difficulties, but it is undeniable that the private life of the entrepreneurs was affected differently.