A resistência das pessoas frente à implementação de sistemas de informações computadorizados - A percepção gerencial: um estudo de caso das lojas Eny Comércio de Calçados LTDA/RS

ID: 26749

Authors: Italo Fernando Minello, Lúcia Rejane da Rosa Gama Madruga, Jonas Cardona Venturini.

Source: Revista de Administração da Unimep, v. 3, n. 1, p. 1-26, January-April, 2005. 26 page(s).

Keyword: management perception , resistance to the changes , systems of information

Document type: Article (Portuguese) Show Abstract

The revolution of the information comes provoking significant turbulence in the business world that demand adaptation by the organizations; otherwise they have serious risk of going bankrupt. Face to this fact, there is a great necessity by the organizations in catching, storing, to process and to distribute information, what demands agility and dynamism in the adequacy to the innovations in the area of information systems. Objectifying a better understanding, about how happen the resistances of the people face to the implementation of computerized systems of information, a qualitative descriptive exploratory research was elaborated, through a study of case, in the Eny Store Commerce of Footwear Ltda./RS. It was verified that the resistance to the changes in the implementation of computerized systems of information is related to diverse factors that include the participation of the users in the processes of planning, development, implementation, control and improvement of the systems, the lack of sensitization and training by managers and users, the act of contract of the third with little knowledge of the sector of activities of the contractor and relationship between system technicians and its users.

O impacto da estrutura de processos na dimensão interpessoal: um estudo de caso comparativo de um grupo do setor de consumo

ID: 26750

Authors: Jackson Tota, Elisabete Stradiotto Siqueira, Eduardo Eugênio Spers.

Source: Revista de Administração da Unimep, v. 3, n. 1, p. 27-47, January-April, 2005. 21 page(s).

Keyword: organization focused on processes , process

Document type: Article (Portuguese) Show Abstract

This study reflects the origins of organizational structure models and how they are moving to a more flexible perspective. We believed that the process centered organizations appeared with the objective to adapt the organizations to face the needs and the new internal and external pressure. Under these circumstances, our proposal was to make an analysis of the impact caused by a process centered structure, considering a more qualified involvement of the employees, regarding the organization expectations as well as better work environment. Our perspective was to have a comparative analysis between two companies of the same group, one structured on process and the other structured traditionally, in order to identify if there were significant differences regarding the quality dimension of interpersonal relations The results showed a slight difference in favor of Company A in 8 out of 10 items surveyed. The survey was made in two distinct groups, Information Assistants and Sales persons. As results we realized that the best evaluations came from the Information Assistants from Company B when compared with the same group of Company A (4 items above). But when compared to the Sales persons from Company A, we noticed that the group was 7 items above compared to the same group from Company B. This study contributed to arise issues that the structures, themselves, do not offer management models, but they are results from a complex chain for inter-relations that produce the entire organization.

Comunicação em marketing. Análise das estratégias presentes nos conteúdos das propagandas de empresas de serviços. Um estudo descritivo e proposições de pesquisa

ID: 26784

Authors: Roberto Bazanini, George B. Rossi, Vicente Lentine Plantulo.

Source: Revista de Administração da Unimep, v. 3, n. 1, p. 48-71, January-April, 2005. 24 page(s).

Keyword: communication in marketing; advertisement; service; content analysis , strategy

Document type: Article (Portuguese) Show Abstract

Marketing without advertisement does not exist and likewise advertisement without marketing, being necessary to integrate them in any analysis made in relation to the market. Based in this premise, the present article, on the basis of research carried out in the second semester of 2003, searches to present the analysis of the strategies present in the content of the advertisement of services focused in company to company having as consequence the existence of different public in the elaboration of its contents. The data had been extracted from eight important business-oriented magazines, totaling 130 propaganda, of which 37 had been for services company to company and 93 focused company to consumer. The variable utilized had been: type of announcement, appeal, headline, evidence of quality, price, segmentation of market and electronic address. The results gotten by means of an analysis of simple frequency had demonstrated that in general more rational appeals had been used, opposing the theory; bigger amount of headlines of the type news or information; bigger presentation of address in the Internet and more presentation of segmentation of the demographic type. At the end six proposals for future research on the basis of the theory and in the found results are presented, whose studies will be able to test them with bigger samples

Análise crítica dos objetivos metodologia da contabilidade

ID: 26785

Authors: Silvio Aparecido Crepaldi, Guilherme Simões Crepaldi.

Source: Revista de Administração da Unimep, v. 3, n. 1, p. 72-94, January-April, 2005. 23 page(s).

Keyword: accounting , finances , financial administration

Document type: Article (Portuguese) Show Abstract

The lack of bibliographies directed to the subject that include the study of objectives and methodology of the Accounting for the system of enterprise decision motivates the study of new methodologies aiming at to cure these deficiencies. In consequence of the displayed scene, the problem can be synthecized in the following question: The traditional methodologies of Accounting duly are structuralized to supply information the management and the shareholders? The comment of the metodológicos aspects looks for to indicate the ways to be used to reach the established objectives. The referring information to the subject "Methodologies of the Accounting" had been gotten by means of bibliographical research. In a similar way, the information on the general conceptualization of countable objectives and its operacionalização had been gotten. The considered concept destines to analyze it the methodologies adjusted for the management and the shareholders. However, it can be carried through and be identified the operations most complex and of bigger uncertainty and that they justify greater countable detailing of the concepts of objectives and methodologies, for its adjusted application. Ahead of this constatação, it is concluded even so for the necessity of that, each time more, the Scientific Method is used and adapted in countable science, that is to the researcher or countable scientist the college to emphasize this or that boarding in the formularization of its theoretical hypotheses. The task to search to modify such reality would fit, primordially, to the half academics, through the intensification of the research and its necessary publication with sights to stimulate the debate. The interdependence of approaches and reasonings and the capacity of reformularization of the scientific method open a sufficiently ample perspective to the theoreticians of the Accounting.

Avaliação de competitividade sob o foco de redes simultâneas: alianças estratégicas e parcerias na indústria gráfica

ID: 26788

Authors: Maria Cristina Mendonça Siqueira, José Paulo Alves Fusco.

Source: Revista de Administração da Unimep, v. 3, n. 1, p. 94-116, January-April, 2005. 23 page(s).

Keyword: net of companies , partnerships , simultaneous nets , strategical alliances

Document type: Article (Portuguese) Show Abstract

The objective of the present paper is to present an pplication example of the approach of simultaneous nets (concurrent networks) in the segment of graphical continuous form industry. The analysis was made of restricted form to the inquiry of strategical alliances and existing partnerships among the actors inside of the net in question. For in such a way, it was formulated an application approach that could generate enough information for analysis of the formation mechanisms, of the degree of deepening of these relationships, as well as its contribution for the competitiveness of the operation in analysis. With this study, it was possible to identify, to classify and to evaluate the existing relationships in the selected net, in function of the analyzed concorrencial context. The gotten results suggest the applicability of the approach proposal as instrument of analysis of the formation and the degree of deepening of strategical alliances and partnerships and consequently on the condition of decurrent competitiveness to the participant actors.

Redes ambientais como uma nova base teórica para o estudo dos adensamentos de recursos empresariais locais: o caso do município de Holambra (SP)

ID: 26791

Authors: Marly Cavalcanti, João Pedro de Castro Nunes Pereira, Madalena Oliveira Lima Barbalho.

Source: Revista de Administração da Unimep, v. 3, n. 1, p. 116-134, January-April, 2005. 19 page(s).

Keyword: clusters , competitiveness , Holambra , industrial agglomerations , local networks

Document type: Article (Portuguese) Show Abstract

The new context of the competitiveness of companies, which is influenced by the new prototype of local management, is the consequence of profound changes, which are intensified by the crisis of the "Ford model" of the production, and of the world economic model which caused the increase in the interest by the agglomerations of companies, in activities which are considered flexible, and which influence the organization of the urban hierarchy. This new scenario brought the competitive news conditions for the agglomerations of companies, in order to impose a new challenge: adoption of the networks ambiances, in the study of these agglomerates. Thus, this article has the goal to bring back the urban network analysis to concepts of local grouping of companies and the formation of networks ambiances to protect, to structure an ideal model, that it is able to be the hearth of the concept of networks ambiances, as a new theoretical base for the studies linked with local competitiveness of industrial agglomerations. Therefore, this work was developed in the concept of study of a documented case of the commune of Holambra (SP), which means to classify based on several stages suggested by STATRE (1994), with the application of a qualitative research. The elaborate theoretical base in this study allowed a broad analysis of the actual competitive context of the commune which, today, don’t have a identity defined in the socio-economic local direction.

Analisis de la autogratificacion femenina y el desarrollo de rasgos materialistas: un caso semi-urbano

ID: 26829

Authors: Judith Cavazos Arroyo.

Source: Revista de Administração da Unimep, v. 3, n. 1, p. 135-152, January-April, 2005. 18 page(s).

Keyword: auto-compensação , comportamento do consumidor , cultura de consumo , materialismo

Document type: Article (Spanish)

Empreendendo com saúde: estudo exploratório do perfil do empresário da área da saúde

ID: 26828

Authors: Ronie Galeano, José de Jesus Previdelli, Vilma Meurer.

Source: Revista de Administração da Unimep, v. 3, n. 1, p. 153-177, January-April, 2005. 25 page(s).

Keyword: profile of the entrepreneur , study exploratory , undertake with health

Document type: Article (Portuguese) Show Abstract

The condition of success or failure of an enterprise seems not to be directly related with the basic formation of the entrepreneur, therefore for Drucker (1987), to undertake it says respect to the social activities of the human beings. Thus, there is little difference among the enterprising minds, whichever it may be the sphere where they act. Face of this perception, this article analyzed the enterprising profile of the entrepreneur of the health area. It was searched, from existing literature, to trace a profile for the entrepreneur, attributing a set of characteristics, abilities and values. Knowing this profile, a comparative analysis was established between the configuration of this proposal and a group of entrepreneurs that acts in the area of the health in the northwest region of the Paraná State. The results to point to surprising evidences of the point of view of the traditional administrator, mainly in relation to the aspects related with the characteristics, abilities and values.