Qualidade de serviços: um estudo de caso no Setor de Carros Seminovos

ID: 4333

Authors: Samuel Lincoln Bezerra Lins, Aline Vieira de Lima Nunes, Wayne Vieira de Lima.

Source: Revista de Administração da Unimep, v. 7, n. 2, p. 1-24, May-August, 2009. 24 page(s).

Keyword: Quality , Satisfaction , Used cars

Document type: Article (Portuguese) Show Abstract

The proposed paper emphasizes reasons for the implementation of used new cars sectors in car selling companies. It aimed at identifying the possibilities of implementation from customers’ perceptions about services in the area and the benefits for the company. The research has been carried out in a brand new vehicles selling company, in which 18 customers were interviewed about what they liked and thought that was necessary for the car reselling sector. The commercial manager also took part on the study, providing information about what to expect from the field. As a result, 80% of participants felt satisfied with the used vehicles that they had acquired previously, and all of them would buy another one, based on the degree of satisfaction with the service and the product as a competitive advantage. It is concluded that the consequences of a work directed towards the improvement of the quality of service aggregates value to the product and is able to generate profit through new marketing opportunities.

Alinhamento estratégico das cadeias de suprimentos da indústria paulista: um estudo a partir da pesquisa da Paep/Fundação SEADE

ID: 4334

Authors: Marcos Ricardo Rosa Georges.

Source: Revista de Administração da Unimep, v. 7, n. 2, p. 25-46, May-August, 2009. 22 page(s).

Keyword: Operations Research , Strategic Alignment , Strategy , Supply Chains

Document type: Article (Portuguese) Show Abstract

This research developed an index of responsiveness and uncertainty implicit in the demand to establish the competitive positioning in the spectrum of responsiveness to the supply chains. The calculation of the index was made from data of the Survey of Economic Activity Paulista (PEAP) held by the Foundation SEADE. The competitive positions in the spectrum of responsibility identifying the strategic alignment of these supply chains and, consequently, make a diagnosis and develop suggestions for the management of operations capable of promoting a change into the area of strategic alignment.

The importance of leadership education and leader development

ID: 4328

Authors: Robert M. McManus.

Source: Revista de Administração da Unimep, v. 7, n. 2, p. 47-56, May-August, 2009. 10 page(s).

Document type: Article (English)

Investimentos ambientais e redução de custos

ID: 4327

Authors: Cassio Luiz Vellani, Sílvio Hiroshi Nakao.

Source: Revista de Administração da Unimep, v. 7, n. 2, p. 57-75, May-August, 2009. 19 page(s).

Keyword: accounting , environmental costs , environmental investment

Document type: Article (Portuguese) Show Abstract

The "Sustainable Development" has been discussed in various areas of scientific knowledge. His analysis, in accounting, is unlinking of "romanticism" and comes to the entrepreneur mind. That is, the environment is considered in the decision processes of. Normally, when sustainable development is discussed, analyzed the activities, at first, are the environmental preservation, control, recycling and recovery activities. That, it seems, has a sustainable production process only incur more expenses, released from a competitive strategy, remaining well, the environment, in the sphere "romantic." If you really were so, investing in the environment only would a better image and not generate any economic and financial benefit, then why many companies are remodeling their production processes to promote sustainable development? To discuss this issue and considering the ways to obtain economic benefit is cost savings or increased revenues, this work aims to investigate the relationship between reducing costs and environmental investments. This means that the article tries to find out if there are economic benefits behind the financial environmental conservation, control, recycling and recovery activities. Thus, the problem is to examine whether the reduction in costs is a relevant factor in the decision of environmental investments.

As representações dos consumidores sobre Responsabilidade Social Corporativa e a relação com a decisão de compra

ID: 4332

Authors: Claudia Rosa Acevedo, Luiz Valdeci Primolan, Jouliana Jordan Nohara.

Source: Revista de Administração da Unimep, v. 7, n. 2, p. 76-95, May-August, 2009. 20 page(s).

Keyword: Consumer behavior , Consumer choice , Corporate social responsibility

Document type: Article (Portuguese) Show Abstract

The main purpose of this study is to investigate the relation between the consumer representation of corporate social responsibility and its relation to the process of decision making. We collected the data with in depth interviews with 15 consumers. The narratives were analyzed with the method of content analysis. The results revealed that the interviewees perceive and value companies which undertake social responsibilities actions. However they do not consider this attribute when they choose a product. Price and quality are the main attributes which are considered.

O perfil do gestor de clínicas médicas de Fortaleza

ID: 4330

Authors: Raimundo Wellington Araújo Pessoa, João Adamor Dias Neves.

Source: Revista de Administração da Unimep, v. 7, n. 2, p. 96-115, May-August, 2009. 20 page(s).

Keyword: characteristics , hospital , Management , medical clinic , profile

Document type: Article (Portuguese) Show Abstract

Specifically, it is intended: (1) to know whether doctors either personally run their clinic or hire a professional manager; (2) to verify their profile and to know their main needs; (3) to know what medical clinic managers think about their professional career and (4) to know the main activities performed by medical clinic manager. The methodology employed both an exploratory and analytic-descriptive study via survey by administering questionnaires to 51 managers of medical clinics that offered manager job, internments, preventing and/or curative procedures and outpatient departments in one or more medical specialties. The findings show that managers of medical clinics are both male and female, with a degree in Management and Medicine; some to them have a post-graduate degree and work over 40 hours a week. Also, managers think medical clinic has to invest in his development career, some clinics are prepared to absorb and assimilate new technologies and skills although it is unknown whether or not they are prepared to implement processes and corporate strategies and market rules.

A importância da logística na gestão de resíduos sólidos em um pequeno município mineiro: decisões estratégicas no processo de transporte e roteirização

ID: 4331

Authors: Lívia Maria Pádua Ribeiro, Rosa Teresa Moreira Machado.

Source: Revista de Administração da Unimep, v. 7, n. 2, p. 118-137, May-August, 2009. 20 page(s).

Keyword: Decision of transport , Management of solid residue , Process logistics

Document type: Article (Portuguese) Show Abstract

This paper was carried out with the objective describe the process logistics in the implantation selective collection and finish destination of the solid residues in the municipality located in Minas Gerais, Brazil. It was also sought to show up the decision of transport take in the process: plan of the vehicle; choose that vehicle and model of the transport; itinerary of the transportation and theses effects in the result. The operation of collection involves since an issue of vehicle of its garage until the return this vehicle at ready to depart. In the intention of execute that operation exist different type of vehicles. The transport is a key area within of the logistics not just because is the responsible at transposition and physical movement, yet also because represent the greater part of the cost logistics. The methodology was composed of a qualitative research: a descriptive and exploitation study of case. It was used the following technic: theoretical research, bring evidence research, research field, technic interviews and direct observation. This research showed the importance of the logistics in the management of solid residue at one municipality, at one small city; valorizing aspects of locality. However, this research contributed to aggregate knowledge, it was possible the particularity of the logistics in the management of solid residue.

As dimensões da atitude frente à propaganda de medicamentos: uma descrição no Brasil e avaliação de escala

ID: 4329

Authors: Melby Karina Zuniga Huertas, André Torres Urdan.

Source: Revista de Administração da Unimep, v. 7, n. 2, p. 138-158, May-August, 2009. 21 page(s).

Keyword: Advertising , Attitude , Consumer , Medicines

Document type: Article (Portuguese) Show Abstract

The Brazilian Institute of Consumer Protection began in 2007 with the firm purpose of banning advertising of medicines. It’s concerned with the increasing participation of drugs in intoxications and with the growth of pharmaceutical’s sector advertisement investment. On the other side, pharmaceutical industries and communication professionals defend consumer access to information through advertisement. In the middle of this controversy, the consumers; but it is not clear yet how they judge this advertising. Hence, the goals of this article were to describe the consumers’ attitude toward advertising of medicines and evaluate the scale used. Focus was on direct-to-consumer advertising through a survey. We found that consumers recognize the informative value of advertisement, but also its influence on medicines price increase. It was verified opportunity to get consumer support in favor or against advertising of medicines. The factorial analysis suggests scale improvement.